Brand page · Personal Care · United States
Morphe: 856K visits a month, 491 active Meta ads, Gravity score 707.
Morphe — Morphe is a beauty brand that sells makeup products including eyeshadow palettes, lipsticks, makeup brushes, and other cosmetics. The brand was created for creators and offers affordable makeup options. In September 2026 morphe.com drew an estimated 856K visits, down 2% on the month before. It ranks #78 of 33,626 Personal Care brands in United States and holds a 2.8 Trustpilot rating over 41 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Morphe is a beauty brand that sells makeup products including eyeshadow palettes, lipsticks, makeup brushes, and other cosmetics. The brand was created for creators and offers affordable makeup options.
01 · Traffic
How much traffic Morphe gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Morphe drew an estimated 856K visits in September 2026, down 2% on the month before and down 11% over three months.
- Worldwide#16,367of 4.5M sites · Top 1%
- In United States#5,408of 1.2M sites · Top 1%
- Personal Care, worldwide#572of 215,119 brands · Top 1%
- Personal Care, United States#78of 33,626 brands · Top 1%
856K
estimated visits in September
1 mo ▼ −2.1%4 mo ▼ −10.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Morphe.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Morphe holds 2.8 out of 5 on Trustpilot over 41 reviews, 7 of them in the last twelve months: 37% of customers give five stars and 44% one star. That volume places Morphe in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Morphe sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Morphe sells on Shopify, 98% of its catalogue in stock. The best seller is Cheek Thrills Multi-Finish Face Trio, at US$19.00, followed by Signature Lip Pencil and Make It Big Volumizing Mascara.
#1Cheek Thrills Multi-Finish Face TrioMorpheUS$19.00In stock
#2Signature Lip PencilMorpheUS$7.00In stock
#3Make It Big Volumizing MascaraMorpheUS$13.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Morphe in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 72% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$30.75
- Currency
- USD
04 · Ads
What Morphe is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Morphe runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
Professional MUA approved + kit staples ✨ @morphebrushes #morphebrushes #ad #makeupartistmusthaves #makeupartistMorphe7 Oct 2026video
Let’s try @morphebrushes Cabana Club together 💗 I love how this vibrant watermelon shade looks on my skin tone! @target #MorpheCheekThrillsMorphe7 Oct 2026video
POV: por fin aprendiste a usar tu brocha de base 👀 La M104 de @morphebrushes hace TODA la diferencia #MorphePartnerMorphe7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FORMA BRANDS, LLCverified
Text ad20 Oct 2026FORMA BRANDS, LLCverified
Text ad20 Oct 2026FORMA BRANDS, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Morphe.
The creators who tag @morphebrushes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @morphebrushes on Instagram, led by Makeup artist (27.7K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMakeup artist@montana__beauty · 🇦🇺 AU | Beauty cosmetics skincare Creator | 27.7K | 0.1% | 19 | Tagged @morphebrushes |
06 · Competitors according to Gravity
Who Morphe competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Morphe among Personal Care brands in United States. The closest is MAC Cosmetics, then Anastasia Beverly Hills, Contém1g, Lethal Cosmetics, rem beauty, KALEIDOS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MAC Cosmeticsmaccosmetics.com.tr | |||||||
| Anastasia Beverly Hillsanastasiabeverlyhills.com | |||||||
| Contém1gcontem1g.com.br | |||||||
| Lethal Cosmeticslethalcosmetics.com | |||||||
| rem beautyrembeauty.com | |||||||
| KALEIDOSkaleidos.com |
07 · Company
The company behind Morphe.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Morphe is a company based in Pacoima, United States, founded in 2009 according to LinkedIn, on a domain registered in February 1999. It employs about 496 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Pacoima
- Founded
- 2009, per LinkedIn
- Domain registered
- 2 Feb 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 496 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- morphe.com · Shopify · USD
- Catalogue
- 87 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Morphe
What people ask Google about Morphe.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Morphe a legit company?
According to Gravity by Benchr, Morphe is a brand based in Pacoima, United States: its website has existed since February 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 496 people on LinkedIn, it has 9,366,212 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Morphe reviews
Customers rate Morphe 2.8 out of 5 on Trustpilot over 41 reviews, 7 of them in the last twelve months: 37% give five stars, 44% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Morphe?
Morphe is a beauty brand that sells makeup products including eyeshadow palettes, lipsticks, makeup brushes, and other cosmetics. The brand was created for creators and offers affordable makeup options. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 81% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Morphe expensive?
Morphe's best seller, Cheek Thrills Multi-Finish Face Trio, sells US$19.00 on morphe.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check morphe.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Morphe promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Morphe advertises on Facebook and Instagram and on Google, where its offers often run. Check morphe.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Morphe?
Morphe sells on its own website, morphe.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Morphe?
Gravity by Benchr records a company based in Pacoima, United States, founded in 2009 according to LinkedIn, on a domain registered in 1999, with 496 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Morphe growing?
Not at the moment. Gravity by Benchr estimates about 855,900 visits to morphe.com in September 2026, down 2% in a month and down 11% over three months. Morphe ranks #78 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Morphe use?
Gravity by Benchr identifies morphe.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Morphe's ad budget?
Gravity by Benchr does not publish a spend figure for Morphe on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Morphe ranks #78 of 33,626 by estimated traffic. Its closest competitors on the same market are MAC Cosmetics, Anastasia Beverly Hills, Contém1g, Lethal Cosmetics, rem beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Morphe.