Brand page · Hobbies & Creative Arts · Sweden
Make Your Own: 174k visits a month, 109 active Meta ads, Gravity score 679.
Make Your Own — MYO Make Your Own is a modern yarn shop that sells sustainable materials and educational instructions for crocheting, knitting and macrame, offering DIY kits and high-quality yarns for beginners and experienced crafters. In September 2026 makeyourown.se drew an estimated 174k visits, up 1,215% on the month before. It ranks #7 of 471 Hobbies & Creative Arts brands in Sweden.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 17 peers: Hobbies & Creative Arts brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MYO Make Your Own is a modern yarn shop that sells sustainable materials and educational instructions for crocheting, knitting and macrame, offering DIY kits and high-quality yarns for beginners and experienced crafters.
01 · Traffic
How much traffic Make Your Own gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Make Your Own drew an estimated 174k visits in September 2026, up 1,215% on the month before and up 359% over three months.
- Worldwide#58,680of 4.5m sites · Top 5%
- In Sweden#464of 27.3k sites · Top 5%
- Hobbies & Creative Arts, worldwide#885of 136,278 brands · Top 1%
- Hobbies & Creative Arts, Sweden#7of 471 brands · Top 5%
174k
estimated visits in September
1 mo ▲ +1,215.3%4 mo ▲ +358.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Make Your Own.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Make Your Own holds 3.7 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 67% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Make Your Own sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Make Your Own sells on Shopify, 100% of its catalogue in stock. The best seller is MYO Bamboo Crochet Hook, at SEK 65.00, followed by EKO Medium | 1000g and EKO Nano Tube yarn.
#1MYO Bamboo Crochet HookMake Your OwnSEK 65.00In stock
#2EKO Medium | 1000gMake Your OwnSEK 230.00In stock
#3EKO Nano Tube yarnMake Your OwnSEK 130.00–SEK 200.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Make Your Own in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 60% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$23.98
- Currency
- SEK
04 · Ads
What Make Your Own is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Make Your Own runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
Upptäck virkning med MYO 🤎MYO Make Your Own7 Oct 2026video
Autumn vibes from our store MYO Living room 🍂✨tomorrow we open again for the rest of the week - come and visit us at Hornsgatan 73! 👋🏻😍MYO Make Your Own6 Oct 2026image
DIY-kit: Virkad blomkrukaMYO Make Your Own5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MYO Make Your Own ABverified
Text ad20 Oct 2026MYO Make Your Own ABverified
Text ad20 Oct 2026MYO Make Your Own ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Make Your Own.
The creators who tag @makeyourown.se on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @makeyourown.se on Instagram, led by Lisette (17.7k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLisette@lisettelannerhag · INTL | Decoration garden diy Creator | 17.7k | 0.6% | 1 | Tagged @makeyourown.se |
06 · Competitors according to Gravity
Who Make Your Own competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Make Your Own among Hobbies & Creative Arts brands in Sweden. The closest is Hobbii, then Wolplein, Wool and the Gang, myboshi, crochet.com, LoveCrafts.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hobbiihobbii.nl | |||||||
| Wolpleinwolplein.nl | |||||||
| Wool and the Gangwoolandthegang.com | |||||||
| myboshimyboshi.net | |||||||
| crochet.comcrochet.com | |||||||
| LoveCraftslovecrafts.com |
07 · Company
The company behind Make Your Own.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Make Your Own is a company based in Stockholm, Sweden, founded in 2020 according to LinkedIn. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Stockholm
- Founded
- 2020, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- makeyourown.se · Shopify · SEK
- Catalogue
- 21 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Make Your Own
What people ask Google about Make Your Own.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Make Your Own legit or a scam?
According to Gravity by Benchr, Make Your Own is a brand based in Stockholm, Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 61,276 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Make Your Own sell?
MYO Make Your Own is a modern yarn shop that sells sustainable materials and educational instructions for crocheting, knitting and macrame, offering DIY kits and high-quality yarns for beginners and experienced crafters. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 72% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Make Your Own cost?
Make Your Own's best seller, MYO Bamboo Crochet Hook, sells SEK 65.00 on makeyourown.se. 100% of the catalogue is in stock. Gravity does not track prices daily: check makeyourown.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Make Your Own have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Make Your Own advertises on Facebook and Instagram and on Google, where its offers often run. Check makeyourown.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Make Your Own?
Make Your Own sells on its own website, makeyourown.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Make Your Own?
Gravity by Benchr records a company based in Stockholm, Sweden, founded in 2020 according to LinkedIn, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Make Your Own doing well?
Yes. Gravity by Benchr estimates about 174,400 visits to makeyourown.se in September 2026, up 1,215% in a month and up 359% over three months. Make Your Own ranks #7 of 471 Hobbies & Creative Arts brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Make Your Own use?
Gravity by Benchr identifies makeyourown.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Make Your Own spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Make Your Own on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Sweden?
Among Hobbies & Creative Arts brands in Sweden in the Gravity by Benchr index, Make Your Own ranks #7 of 471 by estimated traffic. Its closest competitors on the same market are Hobbii, Wolplein, Wool and the Gang, myboshi and crochet.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Make Your Own.