Brand page · Kitchen & Dining · Germany
Manufactum traffic, ads & competitors 941k visits a month, 89 active Meta ads, Gravity score 597.
Manufactum — Manufactum is a German retailer that sells high-quality and unusual products that function well, last long, and can be repaired. The company offers a curated selection of goods based on traditional craftsmanship and careful selection of raw materials. In September 2026 manufactum.de drew an estimated 941k visits, down 2% on the month before. It ranks #5 of 3,473 Kitchen & Dining brands in Germany and holds a 4.7 Trustpilot rating over 7,351 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 62 peers: Kitchen & Dining brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Manufactum is a German retailer that sells high-quality and unusual products that function well, last long, and can be repaired. The company offers a curated selection of goods based on traditional craftsmanship and careful selection of raw materials.
01 · Traffic
Manufactum website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Manufactum drew an estimated 941k visits in September 2026, down 2% on the month before and up 5% over three months.
- Worldwide#15,187of 4.5m sites · Top 1%
- In Germany#692of 184k sites · Top 1%
- Kitchen & Dining, worldwide#274of 145,612 brands · Top 1%
- Kitchen & Dining, Germany#5of 3,473 brands · Top 1%
941k
estimated visits in September
1 mo ▼ −2.4%4 mo ▲ +4.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Manufactum reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Manufactum holds 4.7 out of 5 on Trustpilot over 7,351 reviews, 1,449 of them in the last twelve months: 82% of customers give five stars and 8% one star. That volume places Manufactum in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Warehouse store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Manufactum best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Manufactum's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Manufactum in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Manufactum ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Manufactum runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Ein buntes Versprechen an die neue SaisonManufactum11 Oct 2026image
Der gemütlichste Grund, nach Hause zu kommenManufactum10 Oct 2026image
Wenn die Tage kürzer werden, müssen die Abende eben gemütlicher werden.Manufactum10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Manufactum GmbHverified
Text ad20 Oct 2026Manufactum GmbHverified
Text ad20 Oct 2026Manufactum GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Manufactum influencers
The creators who tag @manufactum on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @manufactum on Instagram, led by Jill Senft (41.6k followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJill Senft@jill_senft · 🇩🇪 DE | Photography visual arts Creator | 41.6k | 1.6% | 1 | Tagged @manufactum |
06 · Competitors according to Gravity
Manufactum competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Manufactum among Kitchen & Dining brands in Germany. The closest is moderne-hausfrau.de, then Van Cranenbroek, vidaxl.it, tectake, Miles Kimball, therange.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| moderne-hausfrau.demoderne-hausfrau.de | |||||||
| Van Cranenbroekvancranenbroek.com | |||||||
| vidaxl.itvidaxl.it | |||||||
| tectaketectake.ch | |||||||
| Miles Kimballmileskimball.com | |||||||
| therange.co.uktherange.co.uk |
07 · Company
Who is behind Manufactum?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Manufactum is a company based in Germany.
- Entity country
- 🇩🇪 Germany
- Own store
- manufactum.de
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Manufactum
What people ask Google about Manufactum.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Manufactum a legit company?
According to Gravity by Benchr, Manufactum is a brand based in Germany: its Trustpilot profile is claimed by the brand, it has 97,558 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Manufactum reviews: is it worth it?
Customers rate Manufactum 4.7 out of 5 on Trustpilot over 7,351 reviews, 1,449 of them in the last twelve months: 82% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Manufactum?
Manufactum is a German retailer that sells high-quality and unusual products that function well, last long, and can be repaired. The company offers a curated selection of goods based on traditional craftsmanship and careful selection of raw materials. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Manufactum promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Manufactum advertises on Facebook and Instagram and on Google, where its offers often run. Check manufactum.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Manufactum growing?
Yes. Gravity by Benchr estimates about 940,700 visits to manufactum.de in September 2026, down 2% in a month and up 5% over three months. Manufactum ranks #5 of 3,473 Kitchen & Dining brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Manufactum spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Manufactum on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Germany?
Among Kitchen & Dining brands in Germany in the Gravity by Benchr index, Manufactum ranks #5 of 3,473 by estimated traffic. Its closest competitors on the same market are moderne-hausfrau.de, Van Cranenbroek, vidaxl.it, tectake and Miles Kimball. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Manufactum.