Brand page · Toys · Canada
Mastermind Toys: 418K visits a month, 196 active Meta ads, Gravity score 640.
Mastermind Toys — Mastermind Toys is a Canadian toy store that sells quality, educational and fun toys and books. The company has been operating for over 40 years and offers both online and in-store shopping options. In September 2026 mastermindtoys.com drew an estimated 418K visits, up 14% on the month before. It ranks #3 of 1,436 Toys brands in Canada and holds a 1.5 Trustpilot rating over 28 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 15 peers: Toys brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mastermind Toys is a Canadian toy store that sells quality, educational and fun toys and books. The company has been operating for over 40 years and offers both online and in-store shopping options.
01 · Traffic
How much traffic Mastermind Toys gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mastermind Toys drew an estimated 418K visits in September 2026, up 14% on the month before and up 27% over three months.
- Worldwide#28,708of 4.5M sites · Top 1%
- In Canada#527of 104K sites · Top 1%
- Toys, worldwide#174of 50,509 brands · Top 1%
- Toys, Canada#3of 1,436 brands · Top 1%
418K
estimated visits in September
1 mo ▲ +14.5%4 mo ▲ +27.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mastermind Toys.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mastermind Toys holds 1.5 out of 5 on Trustpilot over 28 reviews, 23 of them in the last twelve months: 0% of customers give five stars and 96% one star. That volume places Mastermind Toys in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Children's Store Children's Toys Store Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mastermind Toys sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mastermind Toys sells on Shopify, 99% of its catalogue in stock. The best seller is Gift Card, at CA$10.00–CA$500.00, followed by Hot Wheels Build-it Blind Bag - with CDU and Sugar Swaps Ducky Ducks.
#1Gift CardMastermind ToysCA$10.00–CA$500.00In stock
#2Hot Wheels Build-it Blind Bag - with CDUMastermind ToysCA$4.99In stock
#3Sugar Swaps Ducky DucksMastermind ToysCA$6.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mastermind Toys in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 38% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$28.04
- Currency
- CAD
04 · Ads
What Mastermind Toys is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mastermind Toys runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
Brio My First Railway Beginner PackMastermind Toys6 Oct 2026image
Botley® The Coding Robot Facemask 4-PackMastermind Toys6 Oct 2026image
Mastermind ToysMastermind Toys5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Tilley Endurables, Incverified
Text ad20 Oct 2026Tilley Endurables, Incverified
Text ad20 Oct 2026Tilley Endurables, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mastermind Toys.
The creators who tag @mastermindtoys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mastermindtoys on Instagram, led by Azka n Ghaniya (37.3K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAzka n Ghaniya@azka_ghaniya · 🇨🇦 CA | Parenting family Creator | 37.3K | 1.1% | 3 | Tagged @mastermindtoys |
06 · Competitors according to Gravity
Who Mastermind Toys competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mastermind Toys among Toys brands in Canada. The closest is Toy Kingdom, then toystreet.co.uk, Mattel Shop, Toyworld, Toys"R"Us, ToySpace.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Toy Kingdomtoykingdom.co.za | |||||||
| toystreet.co.uktoystreet.co.uk | |||||||
| Mattel Shopshopping.mattel.com | |||||||
| Toyworldtoyworld.co.nz | |||||||
| Toys"R"Ustoysrus.com | |||||||
| ToySpacetoyspace.se |
07 · Company
The company behind Mastermind Toys.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mastermind Toys is a company based in Scarborough, Canada, founded in 1984 according to LinkedIn, on a domain registered in May 1997. It employs about 400 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Scarborough
- Founded
- 1984, per LinkedIn
- Domain registered
- 5 May 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 400 on LinkedIn
- Funding stage
- M and a · last deal: undisclosed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mastermindtoys.com · Shopify · CAD
- Catalogue
- 298 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mastermind Toys
What people ask Google about Mastermind Toys.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mastermind Toys legit?
According to Gravity by Benchr, Mastermind Toys is a brand based in Scarborough, Canada: its website has existed since May 1997, it sells on a Shopify store, it employs 400 people on LinkedIn, it has 94,237 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Mastermind Toys?
Customers rate Mastermind Toys 1.5 out of 5 on Trustpilot over 28 reviews, 23 of them in the last twelve months: 0% give five stars, 96% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mastermind Toys?
Mastermind Toys is a Canadian toy store that sells quality, educational and fun toys and books. The company has been operating for over 40 years and offers both online and in-store shopping options. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Mastermind Toys prices: how much is it?
Mastermind Toys' best seller, Gift Card, sells from CA$10.00 to CA$500.00 on mastermindtoys.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check mastermindtoys.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mastermind Toys discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mastermind Toys advertises on Facebook and Instagram and on Google, where its offers often run. Check mastermindtoys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mastermind Toys?
Mastermind Toys sells on its own website, mastermindtoys.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mastermind Toys?
Gravity by Benchr records a company based in Scarborough, Canada, founded in 1984 according to LinkedIn, on a domain registered in 1997, with 400 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mastermind Toys growing?
Yes. Gravity by Benchr estimates about 417,600 visits to mastermindtoys.com in September 2026, up 14% in a month and up 27% over three months. Mastermind Toys ranks #3 of 1,436 Toys brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mastermind Toys use?
Gravity by Benchr identifies mastermindtoys.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mastermind Toys spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mastermind Toys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Canada?
Among Toys brands in Canada in the Gravity by Benchr index, Mastermind Toys ranks #3 of 1,436 by estimated traffic. Its closest competitors on the same market are Toy Kingdom, toystreet.co.uk, Mattel Shop, Toyworld, Toys"R"Us. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mastermind Toys.