Brand page · Food Items · Sweden
Mathem: 1.1M visits a month, 31 active Meta ads.
Mathem — Mathem is a tech-driven supermarket that offers an e-commerce service for groceries and daily goods, delivered to customers' homes through their website and app. In September 2026 mathem.se drew an estimated 1.1M visits, up 3% on the month before. It ranks #2 of 428 Food Items brands in Sweden and holds a 3.0 Trustpilot rating over 6,666 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Mathem is a tech-driven supermarket that offers an e-commerce service for groceries and daily goods, delivered to customers' homes through their website and app.
01 · Traffic
How much traffic Mathem gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mathem drew an estimated 1.1M visits in September 2026, up 3% on the month before and down 15% over three months.
- Worldwide#13,495of 4.5M sites · Top 1%
- In Sweden#101of 27.3K sites · Top 1%
- Food Items, worldwide#305of 260,714 brands · Top 1%
- Food Items, Sweden#2of 428 brands · Top 1%
1.1M
estimated visits in September
1 mo ▲ +2.5%4 mo ▼ −14.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mathem.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mathem holds 3.0 out of 5 on Trustpilot over 6,666 reviews, 53 of them in the last twelve months: 59% of customers give five stars and 11% one star. That volume places Mathem in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mathem sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mathem's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Mathem in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Mathem is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mathem runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2024 (image, text, video).
Leverans från 0 krMathem6 Oct 2026video
Leverans från 0 krMathem6 Oct 2026video
Leverans från 0 krMathem6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Mathem i Sverige ABverified
Text ad19 Oct 2026Mathem i Sverige ABverified
Text ad19 Oct 2026Mathem i Sverige ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mathem.
The creators who tag @mathem on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mathem on Instagram, led by Sanna Guidetti (110K followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSanna Guidetti@sannaguidetti · 🇸🇪 SE | Cinema series pop culture Creator | 110K | 3.2% | 1 | Tagged @mathem |
06 · Competitors according to Gravity
Who Mathem competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mathem among Food Items brands in Sweden. The closest is ocado.com, then Voilà, Dia España, knuspr.de, groceries.morrisons.com, tesco.ie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ocado.comocado.com | |||||||
| Voilàvoila.ca | |||||||
| Dia Españadia.es | |||||||
| knuspr.deknuspr.de | |||||||
| groceries.morrisons.comgroceries.morrisons.com | |||||||
| tesco.ietesco.ie |
07 · Company
The company behind Mathem.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mathem is a company based in Sweden. It employs about 641 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 641 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mathem.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mathem
What people ask Google about Mathem.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mathem legit?
According to Gravity by Benchr, Mathem is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 641 people on LinkedIn, it has 49,795 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Mathem reviews
Customers rate Mathem 3.0 out of 5 on Trustpilot over 6,666 reviews, 53 of them in the last twelve months: 59% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mathem sell?
Mathem is a tech-driven supermarket that offers an e-commerce service for groceries and daily goods, delivered to customers' homes through their website and app. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Mathem discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mathem advertises on Facebook and Instagram and on Google, where its offers often run. Check mathem.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Mathem?
Gravity by Benchr records a company based in Sweden, with 641 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Mathem doing well?
Not at the moment. Gravity by Benchr estimates about 1,096,000 visits to mathem.se in September 2026, up 3% in a month and down 15% over three months. Mathem ranks #2 of 428 Food Items brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Mathem's ad budget?
Gravity by Benchr does not publish a spend figure for Mathem on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Sweden?
Among Food Items brands in Sweden in the Gravity by Benchr index, Mathem ranks #2 of 428 by estimated traffic. Its closest competitors on the same market are ocado.com, Voilà, Dia España, knuspr.de, groceries.morrisons.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mathem.