Brand page · Food Items
Matsmart: 196k visits a month, 153 active Meta ads.
Matsmart — Matsmart is an online store that sells discounted food and consumer products to minimize food waste. The company offers various products including sweets, drinks, protein bars, and other groceries at reduced prices. In September 2026 matsmart.fi drew an estimated 196k visits, down 3% on the month before. It ranks #5 of 132 Food Items brands and holds a 4.2 Trustpilot rating over 7,033 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Matsmart is an online store that sells discounted food and consumer products to minimize food waste. The company offers various products including sweets, drinks, protein bars, and other groceries at reduced prices.
01 · Traffic
How much traffic Matsmart gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Matsmart drew an estimated 196k visits in September 2026, down 3% on the month before and up 12% over three months.
- Worldwide#53,428of 4.5m sites · Top 5%
- In Finland#186of 20.4k sites · Top 1%
- Food Items, worldwide#1,274of 260,714 brands · Top 1%
- Food Items, Finland#5of 132 brands · Top 5%
196k
estimated visits in September
1 mo ▼ −2.7%4 mo ▲ +12.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Matsmart.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Matsmart holds 4.2 out of 5 on Trustpilot over 7,033 reviews, 501 of them in the last twelve months: 54% of customers give five stars and 7% one star. That volume places Matsmart in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Discount Supermarket Produce Market Grocery Delivery Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Matsmart sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Matsmart's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Matsmart in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Matsmart is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Matsmart runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
🎁 Få din gratisprodukt här 🎁Matsmart Motatos14 Oct 2026video
Matsmart Motatos14 Oct 2026video
🎁 Få din gratisprodukt här 🎁Matsmart Motatos14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Matsmart in Scandinavia ABverified
Text ad20 Oct 2026Matsmart in Scandinavia ABverified
Text ad19 Oct 2026Matsmart in Scandinavia ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Matsmart.
The creators who tag @matsmart.motatos on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @matsmart.motatos on Instagram, led by Jaqueline • Leben Genießerin 🏖 Gourmet 🍇 Dogmum 🐾 (13.4k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJaqueline • Leben Genießerin 🏖 Gourmet 🍇 Dogmum 🐾@tinkerbell_1609 · 🇩🇪 DE | Decoration garden diy Creator | 13.4k | 2.0% | 4 | Tagged @matsmart.motatos |
06 · Competitors according to Gravity
Who Matsmart competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Matsmart among Food Items brands. The closest is Motatos, then fiksuruoka.fi, Holdbart, Approved Food, iwonderwhatsnext.co.uk, lebensmittel-sonderposten.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Motatosmotatos.dk | |||||||
| fiksuruoka.fifiksuruoka.fi | |||||||
| Holdbartholdbart.no | |||||||
| Approved Foodapprovedfood.co.uk | |||||||
| iwonderwhatsnext.co.ukiwonderwhatsnext.co.uk | |||||||
| lebensmittel-sonderposten.delebensmittel-sonderposten.de |
07 · Company
The company behind Matsmart.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Matsmart is an e-commerce brand, founded in 2014 according to LinkedIn, on a domain registered in August 2015. It employs about 119 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 2014, per LinkedIn
- Domain registered
- 14 Aug 2015
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 119 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- matsmart.fi
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Matsmart
What people ask Google about Matsmart.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Matsmart legit or a scam?
According to Gravity by Benchr, Matsmart is a brand: its website has existed since August 2015, its Trustpilot profile is claimed by the brand, it employs 119 people on LinkedIn, it has 307,020 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Matsmart reviews: is it worth it?
Customers rate Matsmart 4.2 out of 5 on Trustpilot over 7,033 reviews, 501 of them in the last twelve months: 54% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Matsmart known for?
Matsmart is an online store that sells discounted food and consumer products to minimize food waste. The company offers various products including sweets, drinks, protein bars, and other groceries at reduced prices. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Matsmart have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Matsmart advertises on Facebook and Instagram and on Google, where its offers often run. Check matsmart.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Matsmart?
Gravity by Benchr records a company, founded in 2014 according to LinkedIn, on a domain registered in 2015, with 119 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Matsmart doing well?
Yes. Gravity by Benchr estimates about 195,700 visits to matsmart.fi in September 2026, down 3% in a month and up 12% over three months. Matsmart ranks #5 of 132 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Matsmart's ad budget?
Gravity by Benchr does not publish a spend figure for Matsmart on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, Matsmart ranks #5 of 132 by estimated traffic. Its closest competitors on the same market are Motatos, fiksuruoka.fi, Holdbart, Approved Food and iwonderwhatsnext.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Matsmart.