Brand page · Food Items
Motatos: 196k visits a month, 153 active Meta ads.
Motatos — Motatos is a Danish online store that sells rescued food and consumer products at reduced prices to reduce food waste. In September 2026 motatos.dk drew an estimated 196k visits, down 11% on the month before. It ranks #7 of 304 Food Items brands and holds a 4.2 Trustpilot rating over 4,995 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Motatos is a Danish online store that sells rescued food and consumer products at reduced prices to reduce food waste.
01 · Traffic
How much traffic Motatos gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Motatos drew an estimated 196k visits in September 2026, down 11% on the month before and up 7% over three months.
- Worldwide#53,374of 4.5m sites · Top 5%
- In Denmark#233of 21.4k sites · Top 5%
- Food Items, worldwide#1,272of 260,714 brands · Top 1%
- Food Items, Denmark#7of 304 brands · Top 5%
196k
estimated visits in September
1 mo ▼ −11.4%4 mo ▲ +6.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Motatos.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Motatos holds 4.2 out of 5 on Trustpilot over 4,995 reviews, 552 of them in the last twelve months: 64% of customers give five stars and 9% one star. That volume places Motatos in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Supermarket Grocery Delivery Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Motatos sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Motatos's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Motatos in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Motatos is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Motatos runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2025 (image, text, video).
🎁 Få din gratisprodukt här 🎁Matsmart Motatos14 Oct 2026video
Matsmart Motatos14 Oct 2026video
🎁 Få din gratisprodukt här 🎁Matsmart Motatos14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Matsmart in Scandinavia ABverified
Text ad21 Oct 2026Matsmart in Scandinavia ABverified
Text ad21 Oct 2026Matsmart in Scandinavia ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Motatos.
The creators who tag @matsmart.motatos on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @matsmart.motatos on Instagram, led by Jaqueline • Leben Genießerin 🏖 Gourmet 🍇 Dogmum 🐾 (13.4k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJaqueline • Leben Genießerin 🏖 Gourmet 🍇 Dogmum 🐾@tinkerbell_1609 · 🇩🇪 DE | Decoration garden diy Creator | 13.4k | 2.0% | 4 | Tagged @matsmart.motatos |
06 · Competitors according to Gravity
Who Motatos competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Motatos among Food Items brands. The closest is Holdbart, then Matsmart, fiksuruoka.fi, Approved Food, iwonderwhatsnext.co.uk, lebensmittel-sonderposten.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Holdbartholdbart.no | |||||||
| Matsmartmatsmart.fi | |||||||
| fiksuruoka.fifiksuruoka.fi | |||||||
| Approved Foodapprovedfood.co.uk | |||||||
| iwonderwhatsnext.co.ukiwonderwhatsnext.co.uk | |||||||
| lebensmittel-sonderposten.delebensmittel-sonderposten.de |
07 · Company
The company behind Motatos.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Motatos is an e-commerce brand, founded in 2014 according to LinkedIn. It employs about 119 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2014, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 119 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- motatos.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Motatos
What people ask Google about Motatos.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Motatos a legit company?
According to Gravity by Benchr, Motatos is a brand: its Trustpilot profile is claimed by the brand, it employs 119 people on LinkedIn, it has 307,020 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Motatos reviews
Customers rate Motatos 4.2 out of 5 on Trustpilot over 4,995 reviews, 552 of them in the last twelve months: 64% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Motatos known for?
Motatos is a Danish online store that sells rescued food and consumer products at reduced prices to reduce food waste. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Motatos discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Motatos advertises on Facebook and Instagram and on Google, where its offers often run. Check motatos.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Motatos?
Gravity by Benchr records a company, founded in 2014 according to LinkedIn, with 119 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Motatos doing well?
Yes. Gravity by Benchr estimates about 195,800 visits to motatos.dk in September 2026, down 11% in a month and up 7% over three months. Motatos ranks #7 of 304 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Motatos spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Motatos on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, Motatos ranks #7 of 304 by estimated traffic. Its closest competitors on the same market are Holdbart, Matsmart, fiksuruoka.fi, Approved Food and iwonderwhatsnext.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Motatos.