Brand page · Food Items · Sweden
Matsmart traffic, ads & competitors 1.1m visits a month, 153 active Meta ads.
Matsmart — Matsmart is a Swedish online store that sells discounted food and consumer products to reduce food waste, offering groceries, snacks, drinks, and health products at reduced prices. In September 2026 matsmart.se drew an estimated 1.1m visits. It ranks #2 of 428 Food Items brands in Sweden and holds a 4.2 Trustpilot rating over 30,091 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Matsmart is a Swedish online store that sells discounted food and consumer products to reduce food waste, offering groceries, snacks, drinks, and health products at reduced prices.
01 · Traffic
Matsmart website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Matsmart drew an estimated 1.1m visits in September 2026 and down 4% over three months.
- Worldwide#13,385of 4.5m sites · Top 1%
- In Sweden#98of 27.3k sites · Top 1%
- Food Items, worldwide#301of 260,714 brands · Top 1%
- Food Items, Sweden#2of 428 brands · Top 1%
1.1m
estimated visits in September
1 mo ▲ +0.3%4 mo ▼ −3.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Matsmart reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Matsmart holds 4.2 out of 5 on Trustpilot over 30,091 reviews, 2,634 of them in the last twelve months: 63% of customers give five stars and 7% one star. That volume places Matsmart in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Discount Supermarket Supermarket Grocery Delivery Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Matsmart best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Matsmart's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Matsmart in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Matsmart ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Matsmart runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2025 (text).
🎁 Få din gratisprodukt här 🎁Matsmart Motatos14 Oct 2026video
Matsmart Motatos14 Oct 2026video
🎁 Få din gratisprodukt här 🎁Matsmart Motatos14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Matsmart in Scandinavia ABverified
Text ad21 Oct 2026Matsmart in Scandinavia ABverified
Text ad21 Oct 2026Matsmart in Scandinavia ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Matsmart influencers
The creators who tag @matsmart.motatos on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @matsmart.motatos on Instagram, led by Jaqueline • Leben Genießerin 🏖 Gourmet 🍇 Dogmum 🐾 (13.4k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJaqueline • Leben Genießerin 🏖 Gourmet 🍇 Dogmum 🐾@tinkerbell_1609 · 🇩🇪 DE | Decoration garden diy Creator | 13.4k | 2.0% | 4 | Tagged @matsmart.motatos |
06 · Competitors according to Gravity
Matsmart competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Matsmart among Food Items brands in Sweden. The closest is Motatos, then fiksuruoka.fi, Holdbart, Grocery For Good, Approved Food, lebensmittel-sonderposten.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Motatosmotatos.dk | |||||||
| fiksuruoka.fifiksuruoka.fi | |||||||
| Holdbartholdbart.no | |||||||
| Grocery For Goodgroceryforgoodtexas.com | |||||||
| Approved Foodapprovedfood.co.uk | |||||||
| lebensmittel-sonderposten.delebensmittel-sonderposten.de |
07 · Company
Who is behind Matsmart?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Matsmart is a company based in Sweden, founded in 2014 according to LinkedIn. It employs about 119 people and is listed at late_stage_venture stage.
- Entity country
- 🇸🇪 Sweden
- Founded
- 2014, per LinkedIn
- Status
- Operating
- Employees
- 119 on LinkedIn · 51-200
- Funding stage
- Late stage venture · last deal: series d
- Own store
- matsmart.se
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Matsmart
What people ask Google about Matsmart.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Matsmart a legit company?
According to Gravity by Benchr, Matsmart is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 119 people on LinkedIn, it has 307,020 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Matsmart reviews
Customers rate Matsmart 4.2 out of 5 on Trustpilot over 30,091 reviews, 2,634 of them in the last twelve months: 63% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Matsmart sell?
Matsmart is a Swedish online store that sells discounted food and consumer products to reduce food waste, offering groceries, snacks, drinks, and health products at reduced prices. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Matsmart have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Matsmart advertises on Facebook and Instagram and on Google, where its offers often run. Check matsmart.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Matsmart?
Gravity by Benchr records a company based in Sweden, founded in 2014 according to LinkedIn, with 119 employees on LinkedIn, listed at late_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Matsmart growing?
Not at the moment. Gravity by Benchr estimates about 1,106,500 visits to matsmart.se in September 2026, up 0% in a month and down 4% over three months. Matsmart ranks #2 of 428 Food Items brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Matsmart spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Matsmart on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Sweden?
Among Food Items brands in Sweden in the Gravity by Benchr index, Matsmart ranks #2 of 428 by estimated traffic. Its closest competitors on the same market are Motatos, fiksuruoka.fi, Holdbart, Grocery For Good and Approved Food. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Matsmart.