Brand page · Decor · Sweden
Mattadirekt.se: 147K visits a month, 18 active Meta ads, Gravity score 466.
Mattadirekt.se — Mattadirekt.se is an online retailer that sells quality carpets and rugs at affordable prices. The company offers various types of carpets including hand-knotted, hand-woven, hand-tufted, and machine-woven options for different rooms and purposes. In September 2026 mattadirekt.se drew an estimated 147K visits, down 26% on the month before. It ranks #18 of 980 Decor brands in Sweden and holds a 2.6 Trustpilot rating over 1,701 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 25 peers: Decor brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mattadirekt.se is an online retailer that sells quality carpets and rugs at affordable prices. The company offers various types of carpets including hand-knotted, hand-woven, hand-tufted, and machine-woven options for different rooms and purposes.
01 · Traffic
How much traffic Mattadirekt.se gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mattadirekt.se drew an estimated 147K visits in September 2026, down 26% on the month before and down 38% over three months.
- Worldwide#67,650of 4.5M sites · Top 5%
- In Sweden#530of 27.3K sites · Top 5%
- Decor, worldwide#1,151of 185,686 brands · Top 1%
- Decor, Sweden#18of 980 brands · Top 5%
147K
estimated visits in September
1 mo ▼ −25.8%4 mo ▼ −37.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mattadirekt.se.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mattadirekt.se holds 2.6 out of 5 on Trustpilot over 1,701 reviews, 660 of them in the last twelve months: 56% of customers give five stars and 29% one star. That volume places Mattadirekt.se in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Rug Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mattadirekt.se sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mattadirekt.se's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Mattadirekt.se in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Mattadirekt.se is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mattadirekt.se runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since December 2021 (image, text, video).
Spara upp till 80%Mattadirekt.se13 Oct 2026image
Upp till 80% rabatt på mattor – fynda innan det är för sent! Sveriges kanske billigaste mattor online 🏡 ✔ Fri frakt ✔ Fri retur Skynda – vårMattadirekt.se9 Oct 2026video
Spara upp till 80%Mattadirekt.se9 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mattadirekt Sweden ABverified
Text ad20 Oct 2026Mattadirekt Sweden ABverified
Text ad20 Oct 2026Mattadirekt Sweden ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mattadirekt.se.
The creators who tag @mattadirekt on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Mattadirekt.se competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mattadirekt.se among Decor brands in Sweden. The closest is Rugvista, then Mattfabriken, benuta.fr, Arte.pl, Teppichversand24, Hug Rug.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rugvistarugvista.pl | |||||||
| Mattfabrikenmattfabriken.se | |||||||
| benuta.frbenuta.fr | |||||||
| Arte.plarte.pl | |||||||
| Teppichversand24teppichversand24.de | |||||||
| Hug Rughugrug.co.uk |
07 · Company
The company behind Mattadirekt.se.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mattadirekt.se is a company based in Sweden. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mattadirekt.se · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mattadirekt.se
What people ask Google about Mattadirekt.se.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mattadirekt.se legit or a scam?
According to Gravity by Benchr, Mattadirekt.se is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 7 people on LinkedIn, it has 31,920 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mattadirekt.se reviews
Customers rate Mattadirekt.se 2.6 out of 5 on Trustpilot over 1,701 reviews, 660 of them in the last twelve months: 56% give five stars, 29% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mattadirekt.se known for?
Mattadirekt.se is an online retailer that sells quality carpets and rugs at affordable prices. The company offers various types of carpets including hand-knotted, hand-woven, hand-tufted, and machine-woven options for different rooms and purposes. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a Mattadirekt.se discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mattadirekt.se advertises on Facebook and Instagram and on Google, where its offers often run. Check mattadirekt.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mattadirekt.se?
Mattadirekt.se sells on its own website, mattadirekt.se, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mattadirekt.se?
Gravity by Benchr records a company based in Sweden, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mattadirekt.se growing?
Not at the moment. Gravity by Benchr estimates about 147,400 visits to mattadirekt.se in September 2026, down 26% in a month and down 38% over three months. Mattadirekt.se ranks #18 of 980 Decor brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mattadirekt.se use?
Gravity by Benchr identifies mattadirekt.se as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mattadirekt.se spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mattadirekt.se on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Sweden?
Among Decor brands in Sweden in the Gravity by Benchr index, Mattadirekt.se ranks #18 of 980 by estimated traffic. Its closest competitors on the same market are Rugvista, Mattfabriken, benuta.fr, Arte.pl, Teppichversand24. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mattadirekt.se.