Brand page · Clothing · United States

Matte Top 5% worldwide Top 5% in United States Top 5% in Clothing Top 1% in Clothing in United States
mattecollection.com·🇺🇸 Norcross, United States· Shopify·Since 2017

Matte: 175k visits a month, 65 active Meta ads, Gravity score 440.

Matte — Matte Collection is a fashion-forward swim and lifestyle brand offering affordable, inclusive, and stylish pieces designed for confidence and comfort. In September 2026 mattecollection.com drew an estimated 175k visits, down 17% on the month before. It ranks #871 of 97,158 Clothing brands in United States and holds a 4.7 Trustpilot rating over 1,144 reviews.

mattecollection.com@mattecollection 1.2mFacebookLinkedIn 276Trustpilot 4.7Meta Ad Library 65

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
175k
−17% vs. August 2026
Instagram followers
1.2m
2,931 posts · @mattecollection
Trustpilot
4.7
1,144 reviews · 127 in 12 months
Meta ads
65
active · on Google since 2025
Products
82%
in stock · 248 collections
Rank in United States
#871
of 97,158 in Clothing
LinkedIn
276
followers · 13 employees
Earned media value
€191.6k
per month, Instagram

Gravity score

440/ 1000 · 10 of 10 indicators rated
Brand Power561
Momentum371
Performance389

Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Matte Collection is a fashion-forward swim and lifestyle brand offering affordable, inclusive, and stylish pieces designed for confidence and comfort.

01 · Traffic

How much traffic Matte gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Matte drew an estimated 175k visits in September 2026, down 17% on the month before and down 36% over three months.

  • Worldwide#58,434of 4.5m sites · Top 5%
  • In United States#19,225of 1.2m sites · Top 5%
  • Clothing, worldwide#5,377of 459,295 brands · Top 5%
  • Clothing, United States#871of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

175k

estimated visits in September

1 mo ▼ −17.4%4 mo ▼ −35.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Matte.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Matte holds 4.7 out of 5 on Trustpilot over 1,144 reviews, 127 of them in the last twelve months: 52% of customers give five stars and 28% one star. That volume places Matte in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.

Trustpilotclaimed page · read 21 Oct 2026
4.7TrustScore · 1,144 reviews · 127 in 12 months
Top 10% review volumeTop 10% rating quality
5 ★52%
4 ★6%
3 ★7%
2 ★7%
1 ★28%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Matte sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Matte sells on Shopify, 82% of its catalogue in stock. The best seller is Essential Legging - Black, at US$68.00, followed by Swim Mystery Box and Matte Basix Sculpt Leggings - Black.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Activewear50%
Clothing Tops20%
Swimwear7%
One-Pieces4%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing97%
Jewelry1%
Clothing Accessories1%
Shoes0%
Personal Care0%

The dominant category places Matte in its comparison group.

Prices and ratingsstore data
Average rating
4.94 / 5
Rated products
25% of the catalogue
In stock
82%
Upper price quartile
US$56.00
Currency
USD

05 · Influencers

Who talks about Matte.

The creators who tag @mattecollection on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @mattecollection on Instagram, led by Khalilah Abdul-Baqi (14.5k followers, 1.7% engagement).

Influencersaccounts tagging @mattecollection · Instagram
AccountProfileFollowersEngagementTagsRelationship
KKhalilah Abdul-Baqi@egoent · 🇺🇸 USFashion style luxury Creator14.5k1.7%4Tagged @mattecollection
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Matte competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Matte among Clothing brands in United States. The closest is Livre e Leve, then SET ACTIVE, atarafitness, 437, Girlfriend Collective, Active Truth™.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Livre e Levelivreeleve.com.br
SET ACTIVEsetactive.co
atarafitnessdivinafitness.com.br
437shop437.com
Girlfriend Collectivegirlfriend.com
Active Truth™activetruth.com.au
Competitors Gravity finds for Matte. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Matte with Livre e Leve

07 · Company

The company behind Matte.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Matte is a company based in Norcross, United States, on a domain registered in November 2017. It employs about 13 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Norcross
Founded
Data not available
Domain registered
5 Nov 2017
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
13 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
mattecollection.com · Shopify · USD
Catalogue
248 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Matte

What people ask Google about Matte.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Matte legit?

According to Gravity by Benchr, Matte is a brand based in Norcross, United States: its website has existed since November 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 1,185,913 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Matte?

Customers rate Matte 4.7 out of 5 on Trustpilot over 1,144 reviews, 127 of them in the last twelve months: 52% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Matte known for?

Matte Collection is a fashion-forward swim and lifestyle brand offering affordable, inclusive, and stylish pieces designed for confidence and comfort. Gravity by Benchr classifies it under Clothing, with Activewear making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Matte cost?

Matte's best seller, Essential Legging - Black, sells US$68.00 on mattecollection.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check mattecollection.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Matte have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Matte advertises on Facebook and Instagram and on Google, where its offers often run. Check mattecollection.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Matte?

Matte sells on its own website, mattecollection.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Matte?

Gravity by Benchr records a company based in Norcross, United States, whose domain was registered in 2017, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Matte doing well?

Not at the moment. Gravity by Benchr estimates about 175,400 visits to mattecollection.com in September 2026, down 17% in a month and down 36% over three months. Matte ranks #871 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Matte use?

Gravity by Benchr identifies mattecollection.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Matte's ad budget?

Gravity by Benchr does not publish a spend figure for Matte on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, Matte ranks #871 of 97,158 by estimated traffic. Its closest competitors on the same market are Livre e Leve, SET ACTIVE, atarafitness, 437 and Girlfriend Collective. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Matte.