Brand page · Decor · United States
Rugs USA: 3.1M visits a month, 328 active Meta ads, Gravity score 635.
Rugs USA — Rugs USA is a retailer that sells rugs and home goods across various styles and price points, focusing on thoughtful design, quality craftsmanship, and everyday value. In September 2026 rugsusa.com drew an estimated 3.1M visits, down 10% on the month before. It ranks #7 of 42,373 Decor brands in United States and holds a 3.3 Trustpilot rating over 6,587 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 27 peers: Decor brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Rugs USA is a retailer that sells rugs and home goods across various styles and price points, focusing on thoughtful design, quality craftsmanship, and everyday value.
01 · Traffic
How much traffic Rugs USA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rugs USA drew an estimated 3.1M visits in September 2026, down 10% on the month before and up 21% over three months.
- Worldwide#5,772of 4.5M sites · Top 1%
- In United States#1,950of 1.2M sites · Top 1%
- Decor, worldwide#52of 185,686 brands · Top 1%
- Decor, United States#7of 42,373 brands · Top 1%
3.1M
estimated visits in September
1 mo ▼ −10.2%4 mo ▲ +21.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rugs USA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rugs USA holds 3.3 out of 5 on Trustpilot over 6,587 reviews, 39 of them in the last twelve months: 80% of customers give five stars and 5% one star. That volume places Rugs USA in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rugs USA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rugs USA sells on Shopify, 60% of its catalogue in stock. The best seller is Premium Rug Pad | Grey, at US$35.00–US$169.00, followed by Standard Indoor/Outdoor Rug Pad | White and Premium Rug Pad | Grey.
#1Premium Rug Pad | GreyRugs USAUS$35.00–US$169.00In stock
#2Standard Indoor/Outdoor Rug Pad | WhiteRugs USAUS$29.00–US$119.00In stock- #3Premium Rug Pad | GreyRugs USAUS$35.00–US$49.00In stock
- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Rugs USA in its comparison group.
- Average rating
- 4.23 / 5
- Rated products
- 78% of the catalogue
- In stock
- 60%
- Upper price quartile
- US$89.00
- Currency
- USD
04 · Ads
What Rugs USA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rugs USA runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since May 2024 (image, text, video).
Shop the Summit Plush Washable before it's gone.Rugs USA13 Oct 2026image
High Quality Rugs, Affordable PricesRugs USA13 Oct 2026image
I hate to admit it, but they were right. 😂 A rug really does pull the room together! I got my hands on the Miva rug from @rugs_usa and I amRugs USA13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Rugs USAverified
Text ad21 Oct 2026Rugs USAverified
Text ad21 Oct 2026Rugs USAverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rugs USA.
The creators who tag @rugs_usa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rugs_usa on Instagram, led by Celeste Escárcega (30.1K followers, 7.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCeleste Escárcega@celeste.escarcega · 🇺🇸 US | Decoration garden diy Creator | 30.1K | 7.8% | 7 | Tagged @rugs_usa |
06 · Competitors according to Gravity
Who Rugs USA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rugs USA among Decor brands in United States. The closest is Boutique Rugs, then Incredible Rugs and Decor, Mattfabriken, The Rugs, Rugvista, rugs.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Boutique Rugsboutiquerugs.com | |||||||
| Incredible Rugs and Decorincrediblerugsanddecor.com | |||||||
| Mattfabrikenmattfabriken.se | |||||||
| The Rugsthe-rugs.com | |||||||
| Rugvistarugvista.de | |||||||
| rugs.co.ukrugs.co.uk |
07 · Company
The company behind Rugs USA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rugs USA is a company based in Cranbury, United States, founded in 1998 according to LinkedIn, on a domain registered in February 1999. It employs about 176 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Cranbury
- Founded
- 1998, per LinkedIn
- Domain registered
- 10 Feb 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 176 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rugsusa.com · Shopify · USD
- Catalogue
- 1,204 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rugs USA
What people ask Google about Rugs USA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rugs USA legit or a scam?
According to Gravity by Benchr, Rugs USA is a brand based in Cranbury, United States: its website has existed since February 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 176 people on LinkedIn, it has 570,186 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Rugs USA?
Customers rate Rugs USA 3.3 out of 5 on Trustpilot over 6,587 reviews, 39 of them in the last twelve months: 80% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rugs USA?
Rugs USA is a retailer that sells rugs and home goods across various styles and price points, focusing on thoughtful design, quality craftsmanship, and everyday value. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification, October 2026.
How much does Rugs USA cost?
Rugs USA's best seller, Premium Rug Pad | Grey, sells from US$35.00 to US$169.00 on rugsusa.com. 60% of the catalogue is in stock. Gravity does not track prices daily: check rugsusa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Rugs USA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rugs USA advertises on Facebook and Instagram and on Google, where its offers often run. Check rugsusa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rugs USA?
Rugs USA sells on its own website, rugsusa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Rugs USA?
Gravity by Benchr records a company based in Cranbury, United States, founded in 1998 according to LinkedIn, on a domain registered in 1999, with 176 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rugs USA growing?
Yes. Gravity by Benchr estimates about 3,098,200 visits to rugsusa.com in September 2026, down 10% in a month and up 21% over three months. Rugs USA ranks #7 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rugs USA use?
Gravity by Benchr identifies rugsusa.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Rugs USA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rugs USA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, Rugs USA ranks #7 of 42,373 by estimated traffic. Its closest competitors on the same market are Boutique Rugs, Incredible Rugs and Decor, Mattfabriken, The Rugs, Rugvista. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rugs USA.