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  5. Maurten

Brand page · Health Care · Sweden

Maurten Top 1% worldwide Top 5% in Sweden Top 1% in Health Care Top 5% in Health Care in Sweden
maurten.com·🇸🇪 Sweden·Since 2015

Maurten traffic, ads & competitors 263k visits a month, 517 active Meta ads, Gravity score 743.

Maurten — Maurten develops carbohydrate sports fuel products for endurance athletes, including gels, drink mixes, bicarb system, and solids based on patented hydrogel technology. In September 2026 maurten.com drew an estimated 263k visits, down 4% on the month before. It ranks #163 of 12,108 Health Care brands in Sweden and holds a 4.6 Trustpilot rating over 5,411 reviews.

maurten.com@maurten_official 240kLinkedIn 12.7kTrustpilot 4.6Meta Ad Library 517

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
263k
−4% vs. August 2026
Instagram followers
240k
254 posts · @maurten_official
Trustpilot
4.6
5,411 reviews · 1,231 in 12 months
Meta ads
517
active · on Google since 2022
Products
—
Data not available
Rank in the United States
#163
of 12,108 in Health Care
LinkedIn
12.7k
followers · 161 employees
Earned media value
€362.0k
per month, Instagram

Gravity score

743/ 1000 · 8 of 10 indicators rated
Brand Power718
Momentum683
Performance828

Percentiles within 11 peers: Health Care brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Maurten develops carbohydrate sports fuel products for endurance athletes, including gels, drink mixes, bicarb system, and solids based on patented hydrogel technology.

01 · Traffic

Maurten website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Maurten drew an estimated 263k visits in September 2026, down 4% on the month before and up 3% over three months.

  • Worldwide#41,734of 4.5m sites · Top 1%
  • In United States#13,598of 1.2m sites · Top 5%
  • Health Care, worldwide#836of 105,715 brands · Top 1%
  • Health Care, United States#163of 12,108 brands · Top 5%
Monthly visitssource Sept 2026

263k

estimated visits in September

1 mo ▼ −3.6%4 mo ▲ +3.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Maurten reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Maurten holds 4.6 out of 5 on Trustpilot over 5,411 reviews, 1,231 of them in the last twelve months: 84% of customers give five stars and 5% one star. That volume places Maurten in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Maurten scores 4.5 over 265 reviews.

Trustpilotclaimed page · read 20 Oct 2026
4.6TrustScore · 5,411 reviews · 1,231 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★84%
4 ★7%
3 ★3%
2 ★2%
1 ★5%

Sports Nutrition Store Fitness and Nutrition Service

Google reviewsread 19 Oct 2026
4.5265 reviews on the Google business profile
5 ★83%
4 ★6%
3 ★1%
2 ★2%
1 ★9%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Maurten best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Maurten's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care89%
Food Items3%
Beverages2%

The dominant category places Maurten in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Maurten influencers

The creators who tag @maurten_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @maurten_official on Instagram, led by LUCA PESCOLLDERUNGG (11.7k followers, 3.4% engagement).

Influencersaccounts tagging @maurten_official · Instagram
AccountProfileFollowersEngagementTagsRelationship
LLUCA PESCOLLDERUNGG@lucapescollderungg · 🇮🇹 ITFitness sport bodybuilding Creator11.7k3.4%11Tagged @maurten_official
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Maurten competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Maurten among Health Care brands in Sweden. The closest is scienceinsport.com, then 4Endurance, victus.sport, 226ERS, Precision Hydration, STYRKR.

CompetitorsHealth Care · Sweden · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
scienceinsport.comscienceinsport.com
4Endurance4endurance.it
victus.sportvictus.sport
226ERS226ers.com
Precision Hydrationprecisionhydration.com
STYRKRstyrkr.com
Competitors Gravity finds for Maurten. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Maurten with scienceinsport.com

07 · Company

Who is behind Maurten?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Maurten is a company based in Sweden, founded in 2015 according to LinkedIn, on a domain registered in November 2015. It employs about 161 people.

Legal entityGravity index, Nov 2026
Entity country
🇸🇪 Sweden
Founded
2015, per LinkedIn
Domain registered
29 Nov 2015
Status
Operating
Employees
161 on LinkedIn
DistributionGravity index, Nov 2026
Own store
maurten.com
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Maurten

What people ask Google about Maurten.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Maurten legit or a scam?

According to Gravity by Benchr, Maurten is a brand based in Sweden: its website has existed since November 2015, its Trustpilot profile is claimed by the brand, it employs 161 people on LinkedIn, it has 239,558 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Maurten?

Customers rate Maurten 4.6 out of 5 on Trustpilot over 5,411 reviews, 1,231 of them in the last twelve months: 84% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Maurten scores 4.5 over 265 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Maurten known for?

Maurten develops carbohydrate sports fuel products for endurance athletes, including gels, drink mixes, bicarb system, and solids based on patented hydrogel technology. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.

Is there a Maurten discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Maurten advertises on Facebook and Instagram and on Google, where its offers often run. Check maurten.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind Maurten?

Gravity by Benchr records a company based in Sweden, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 161 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Maurten doing well?

Yes. Gravity by Benchr estimates about 262,500 visits to maurten.com in September 2026, down 4% in a month and up 3% over three months. Maurten ranks #163 of 12,108 Health Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Maurten spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Maurten on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands in Sweden?

Among Health Care brands in Sweden in the Gravity by Benchr index, Maurten ranks #163 of 12,108 by estimated traffic. Its closest competitors on the same market are scienceinsport.com, 4Endurance, victus.sport, 226ERS and Precision Hydration. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Maurten.