Brand page · Backpacks · United States
Maverick traffic, ads & competitors 119k visits a month, 321 active Meta ads, Gravity score 503.
Maverick — Maverick & Co. designs stylish bags and accessories for modern men & women, including leather briefcases and backpacks. In September 2026 maverickandco.co drew an estimated 119k visits, down 31% on the month before. It ranks #41 of 1,167 Backpacks brands in the United States and holds a 3.5 Trustpilot rating over 809 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Backpacks brands in Hong Kong SAR China with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Maverick & Co. designs stylish bags and accessories for modern men & women, including leather briefcases and backpacks.
01 · Traffic
Maverick website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Maverick drew an estimated 119k visits in September 2026, down 31% on the month before and down 15% over three months.
- Worldwide#81,134of 4.5m sites · Top 5%
- In United States#26,697of 1.2m sites · Top 5%
- Backpacks, worldwide#134of 5,429 brands · Top 5%
- Backpacks, United States#41of 1,167 brands · Top 5%
119k
estimated visits in September
1 mo ▼ −31.4%4 mo ▼ −15.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Maverick reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Maverick holds 3.5 out of 5 on Trustpilot over 809 reviews, 103 of them in the last twelve months: 70% of customers give five stars and 21% one star. That volume places Maverick in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Bags and Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Maverick best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Maverick sells on Shopify, 100% of its catalogue in stock. The best seller is Manhattan Leather Briefcase, at US$349.00, followed by Explorer Light Backpack Plus and Manhattan Double-Zip Leather Briefcase.
#1Manhattan Leather BriefcaseMaverickUS$349.00In stock
#2Explorer Light Backpack PlusMaverickUS$249.00In stock
#3Manhattan Double-Zip Leather BriefcaseMaverickUS$419.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Maverick in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 82% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$229.00
- Currency
- USD
04 · Ads
Maverick ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Maverick runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
30-Day Returns | 12-Month Free WarrantyMaverick & Co.6 Oct 2026image
30-Day Returns | 12-Month Free WarrantyMaverick & Co.6 Oct 2026video
30-Day Returns | 12-Month Free WarrantyMaverick & Co.6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Maverick Concept Limitedverified
Image ad21 Oct 2026Maverick Concept Limitedverified
Text ad21 Oct 2026Maverick Concept Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Maverick influencers
The creators who tag @maverickandco_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @maverickandco_official on Instagram, led by James (34.8k followers, 91.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJames@jamesdayinthelife · 🇺🇸 US | Fitness sport bodybuilding Creator | 34.8k | 91.9% | 1 | Tagged @maverickandco_official |
06 · Competitors according to Gravity
Maverick competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Maverick among Backpacks brands in the United States. The closest is Satchel & Page, then Piquadro, Rahala, Hidesign, Belford England, thebridge.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Satchel & Pagesatchel-page.com | |||||||
| Piquadropiquadro.com | |||||||
| Rahalarahala-eg.com | |||||||
| Hidesignhidesign.com | |||||||
| Belford Englandbelfordengland.com | |||||||
| thebridge.itthebridge.it |
07 · Company
Who is behind Maverick?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Maverick is a company based in Sheridan, United States, founded in 2017 according to LinkedIn, on a domain registered in August 2017. It employs about 11 people.
- Entity country
- 🇺🇸 United States · Sheridan
- Founded
- 2017, per LinkedIn
- Domain registered
- 9 Aug 2017
- Status
- Operating
- Employees
- 11 on LinkedIn · 11-50
- Own store
- maverickandco.co · Shopify · USD
- Catalogue
- 48 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Maverick
What people ask Google about Maverick.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Maverick legit?
According to Gravity by Benchr, Maverick is a brand based in Sheridan, United States: its website has existed since August 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 71,137 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Maverick?
Customers rate Maverick 3.5 out of 5 on Trustpilot over 809 reviews, 103 of them in the last twelve months: 70% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Maverick?
Maverick & Co. designs stylish bags and accessories for modern men & women, including leather briefcases and backpacks. Gravity by Benchr classifies it under Backpacks, with Laptop Backpacks making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Maverick prices: how much is it?
Maverick's best seller, Manhattan Leather Briefcase, sells US$349.00 on maverickandco.co. 100% of the catalogue is in stock. Gravity does not track prices daily: check maverickandco.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Maverick have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Maverick advertises on Facebook and Instagram and on Google, where its offers often run. Check maverickandco.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Maverick?
Maverick sells on its own website, maverickandco.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Maverick?
Gravity by Benchr records a company based in Sheridan, United States, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Maverick growing?
Not at the moment. Gravity by Benchr estimates about 118,800 visits to maverickandco.co in September 2026, down 31% in a month and down 15% over three months. Maverick ranks #41 of 1,167 Backpacks brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Maverick use?
Gravity by Benchr identifies maverickandco.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Maverick's ad budget?
Gravity by Benchr does not publish a spend figure for Maverick on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in the United States?
Among Backpacks brands in the United States in the Gravity by Benchr index, Maverick ranks #41 of 1,167 by estimated traffic. Its closest competitors on the same market are Satchel & Page, Piquadro, Rahala, Hidesign and Belford England. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Maverick.