Brand page · Personal Care
Max Factor: 62.6k visits a month, 44 active Meta ads.
Max Factor — Max Factor is a beauty brand that sells makeup products and cosmetics. In September 2026 maxfactor.com drew an estimated 62.6k visits, down 32% on the month before. It ranks #1,167 of 33,626 Personal Care brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Max Factor is a beauty brand that sells makeup products and cosmetics.
01 · Traffic
How much traffic Max Factor gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Max Factor drew an estimated 62.6k visits in September 2026, down 32% on the month before and down 13% over three months.
- Worldwide#140,258of 4.5m sites · Top 5%
- In United States#45,357of 1.2m sites · Top 5%
- Personal Care, worldwide#7,058of 215,119 brands · Top 5%
- Personal Care, United States#1,167of 33,626 brands · Top 5%
62.6k
estimated visits in September
1 mo ▼ −31.6%4 mo ▼ −12.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Max Factor.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Max Factor holds 3.8 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Permanent Make-Up Clinic Cosmetics Store Cosmetics Industry Beauty Supply Store Make-Up Artist Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Max Factor sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Max Factor's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Max Factor in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Max Factor is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Max Factor runs Meta ads on Facebook, Instagram, and has advertised on Google since November 2023 (image, text, video).
Max Factor Facefinity Lasting Blur Foundation - BootsMax Factor7 Oct 2026video
AD Guys I love you all because the last product I brought out sold out in a day and I know you guys were desp for more soooo I bring you TheMax Factor7 Oct 2026video
AD| Other things I never thought I’d say in my 30s: “shall we go to a garden centre?” “What a good antique shop” and “I’ve got vegetables inMax Factor7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Max Factor.
The creators who tag @maxfactor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Max Factor competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Max Factor among Personal Care brands. The closest is doctoralthea.co.kr, then CeraVe, Maybelline New York, Avon México, Paula's Choice, Skin79.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| doctoralthea.co.krdoctoralthea.co.kr | |||||||
| CeraVecerave.pe | |||||||
| Maybelline New Yorkmaybelline.co.jp | |||||||
| Avon Méxicoavon.mx | |||||||
| Paula's Choicepaulaschoice.fr | |||||||
| Skin79skin79-sklep.pl |
07 · Company
The company behind Max Factor.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Max Factor is an e-commerce brand, on a domain registered in August 1995.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 25 Aug 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- maxfactor.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Max Factor
What people ask Google about Max Factor.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Max Factor legit or a scam?
According to Gravity by Benchr, Max Factor is a brand: its website has existed since August 1995, it has 912,129 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Max Factor known for?
Max Factor is a beauty brand that sells makeup products and cosmetics. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Max Factor have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Max Factor advertises on Facebook and Instagram and on Google, where its offers often run. Check maxfactor.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Max Factor?
Gravity by Benchr records a company, whose domain was registered in 1995. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Max Factor doing well?
Not at the moment. Gravity by Benchr estimates about 62,600 visits to maxfactor.com in September 2026, down 32% in a month and down 13% over three months. Max Factor ranks #1,167 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Max Factor spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Max Factor on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Max Factor ranks #1,167 of 33,626 by estimated traffic. Its closest competitors on the same market are doctoralthea.co.kr, CeraVe, Maybelline New York, Avon México and Paula's Choice. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Max Factor.