Brand page · Pet Supplies · Denmark
Maxi Zoo traffic, ads & competitors 173k visits a month, 91 active Meta ads.
Maxi Zoo — Maxi Zoo Danmark is a pet retail chain that sells food, accessories, and care products for pets. The company offers Denmark's largest selection of pet products with price matching and 1-3 day delivery. In September 2026 maxizoo.dk drew an estimated 173k visits, down 21% on the month before. It ranks #1 of 94 Pet Supplies brands in Denmark and holds a 4.6 Trustpilot rating over 10,254 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Maxi Zoo Danmark is a pet retail chain that sells food, accessories, and care products for pets. The company offers Denmark's largest selection of pet products with price matching and 1-3 day delivery.
01 · Traffic
Maxi Zoo website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Maxi Zoo drew an estimated 173k visits in September 2026, down 21% on the month before and down 18% over three months.
- Worldwide#59,032of 4.5m sites · Top 5%
- In Denmark#252of 21.4k sites · Top 5%
- Pet Supplies, worldwide#352of 52,845 brands · Top 1%
- Pet Supplies, Denmark#1of 94 brands · Top 5%
173k
estimated visits in September
1 mo ▼ −20.5%4 mo ▼ −18.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Maxi Zoo reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Maxi Zoo holds 4.6 out of 5 on Trustpilot over 10,254 reviews, 1,931 of them in the last twelve months: 78% of customers give five stars and 7% one star. That volume places Maxi Zoo in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Maxi Zoo best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Maxi Zoo sells on Shopify, 45% of its catalogue in stock. The best seller is Høm høm poser 1 rulle á 40 stk 36,5 x 26,5 cm, at DKK 9.95, followed by Høm høm poser 1 rulle á 20 poser and Cat liquid snack laks og omega 3, 6x15 g.
#1Høm høm poser 1 rulle á 40 stk 36,5 x 26,5 cmMaxi ZooDKK 9.95In stock
#2Høm høm poser 1 rulle á 20 poserMaxi ZooDKK 3.50In stock
#3Cat liquid snack laks og omega 3, 6x15 gMaxi ZooDKK 24.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Maxi Zoo in its comparison group.
- Average rating
- 4.33 / 5
- Rated products
- 36% of the catalogue
- In stock
- 45%
- Upper price quartile
- US$35.95
- Currency
- DKK
04 · Ads
Maxi Zoo ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Maxi Zoo runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since January 2023 (image, text, video).
Præmier for over 30.000 kr. 😻Maxi Zoo Danmark5 Oct 2026image
Sammen for dyrene 💚Maxi Zoo Danmark5 Oct 2026image
Månedens HUGMaxi Zoo Danmark5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Maxi Zoo Denmark A/Sverified
Text ad20 Oct 2026Maxi Zoo Denmark A/Sverified
Text ad20 Oct 2026Maxi Zoo Denmark A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Maxi Zoo influencers
The creators who tag @maxizoo_dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @maxizoo_dk on Instagram, led by Pelle Hvenegaard (90.7k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPelle Hvenegaard@pellehvenegaard · 🇩🇰 DK | Cinema series pop culture Creator | 90.7k | 1.8% | 1 | Tagged @maxizoo_dk |
06 · Competitors according to Gravity
Maxi Zoo competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Maxi Zoo among Pet Supplies brands in Denmark. The closest is mainzoo.de, then zooplus.co.uk, LAIKA, Superzoo, Pets Place, Pet Supermarket.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mainzoo.demainzoo.de | |||||||
| zooplus.co.ukzooplus.co.uk | |||||||
| LAIKAlaika.com.co | |||||||
| Superzoosuperzoo.cl | |||||||
| Pets Placepetsplace.nl | |||||||
| Pet Supermarketpetsupermarket.com |
07 · Company
Who is behind Maxi Zoo?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Maxi Zoo is a company based in Ballerup, Denmark, on a domain registered in November 2002. It employs about 316 people.
- Entity country
- 🇩🇰 Denmark · Ballerup
- Domain registered
- 8 Nov 2002
- Employees
- 316 on LinkedIn · 501-1,000
- Own store
- maxizoo.dk · Shopify · DKK
- Catalogue
- 1,016 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Maxi Zoo
What people ask Google about Maxi Zoo.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Maxi Zoo a legit company?
According to Gravity by Benchr, Maxi Zoo is a brand based in Ballerup, Denmark: its website has existed since November 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 316 people on LinkedIn, it has 28,814 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Maxi Zoo reviews: is it worth it?
Customers rate Maxi Zoo 4.6 out of 5 on Trustpilot over 10,254 reviews, 1,931 of them in the last twelve months: 78% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Maxi Zoo?
Maxi Zoo Danmark is a pet retail chain that sells food, accessories, and care products for pets. The company offers Denmark's largest selection of pet products with price matching and 1-3 day delivery. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Maxi Zoo expensive?
Maxi Zoo's best seller, Høm høm poser 1 rulle á 40 stk 36,5 x 26,5 cm, sells DKK 9.95 on maxizoo.dk. 45% of the catalogue is in stock. Gravity does not track prices daily: check maxizoo.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Maxi Zoo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Maxi Zoo advertises on Facebook and Instagram and on Google, where its offers often run. Check maxizoo.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Maxi Zoo?
Maxi Zoo sells on its own website, maxizoo.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Maxi Zoo?
Gravity by Benchr records a company based in Ballerup, Denmark, whose domain was registered in 2002, with 316 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Maxi Zoo doing well?
Not at the moment. Gravity by Benchr estimates about 173,300 visits to maxizoo.dk in September 2026, down 21% in a month and down 18% over three months. Maxi Zoo ranks #1 of 94 Pet Supplies brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Maxi Zoo use?
Gravity by Benchr identifies maxizoo.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records.
What is Maxi Zoo's ad budget?
Gravity by Benchr does not publish a spend figure for Maxi Zoo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Denmark?
Among Pet Supplies brands in Denmark in the Gravity by Benchr index, Maxi Zoo ranks #1 of 94 by estimated traffic. Its closest competitors on the same market are mainzoo.de, zooplus.co.uk, LAIKA, Superzoo and Pets Place. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Maxi Zoo.