Brand page · Toys · United States
Lalo: 190k visits a month, 110 active Meta ads, Gravity score 584.
Lalo — Lalo makes baby and toddler products that parents are proud to own, offering a streamlined shopping experience with thoughtfully-designed products and unparalleled service. In September 2026 meetlalo.com drew an estimated 190k visits, up 25% on the month before. It ranks #79 of 9,046 Toys brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 160 peers: Toys brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lalo makes baby and toddler products that parents are proud to own, offering a streamlined shopping experience with thoughtfully-designed products and unparalleled service.
01 · Traffic
How much traffic Lalo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lalo drew an estimated 190k visits in September 2026, up 25% on the month before and down 4% over three months.
- Worldwide#54,764of 4.5m sites · Top 5%
- In United States#17,969of 1.2m sites · Top 5%
- Toys, worldwide#435of 50,509 brands · Top 1%
- Toys, United States#79of 9,046 brands · Top 1%
190k
estimated visits in September
1 mo ▲ +25.2%4 mo ▼ −3.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lalo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lalo holds 2.7 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lalo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lalo sells on Shopify, 97% of its catalogue in stock. The best seller is Giant Coloring Sheets, at US$27.99–US$79.99, followed by The Play Kit and First Bites Full Kit - 6pc Set.
#1Giant Coloring SheetsLaloUS$27.99–US$79.99In stock
#2The Play KitLaloUS$325.00In stock
#3First Bites Full Kit - 6pc SetLaloUS$59.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lalo in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 88% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$59.99
- Currency
- USD
04 · Ads
What Lalo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lalo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
The Play Kit by LaloLalo6 Oct 2026image
Just Launched: Two New ColorsLalo5 Oct 2026image
Stop the dangling feet.Lalo4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Love All Little Ones Incverified
Text ad21 Oct 2026Love All Little Ones Incverified
Text ad21 Oct 2026Love All Little Ones Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lalo.
The creators who tag @lalo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lalo on Instagram, led by Sharon Kim (415k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSharon Kim@sundayswithsharon · 🇺🇸 US | Parenting family Creator | 415k | 0.0% | 4 | Tagged @lalo |
06 · Competitors according to Gravity
Who Lalo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lalo among Toys brands in United States. The closest is larmoiredebebe.com, then bebemundo.com.do, Evenflo® Company, Babyletto, allobebe.fr, Tutti Bambini.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| larmoiredebebe.comlarmoiredebebe.com | |||||||
| bebemundo.com.dobebemundo.com.do | |||||||
| Evenflo® Companyevenflo.com | |||||||
| Babylettobabyletto.com | |||||||
| allobebe.frallobebe.fr | |||||||
| Tutti Bambinituttibambini.com |
07 · Company
The company behind Lalo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lalo is a company based in Brooklyn, United States, founded in 2018 according to LinkedIn, on a domain registered in November 2018. It employs about 74 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Brooklyn
- Founded
- 2018, per LinkedIn
- Domain registered
- 15 Nov 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 74 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- meetlalo.com · Shopify · USD
- Catalogue
- 121 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lalo
What people ask Google about Lalo.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lalo legit?
According to Gravity by Benchr, Lalo is a brand based in Brooklyn, United States: its website has existed since November 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 74 people on LinkedIn, it has 197,722 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Lalo?
Lalo makes baby and toddler products that parents are proud to own, offering a streamlined shopping experience with thoughtfully-designed products and unparalleled service. Gravity by Benchr classifies it under Toys, with Toys making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Lalo prices: how much is it?
Lalo's best seller, Giant Coloring Sheets, sells from US$27.99 to US$79.99 on meetlalo.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check meetlalo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lalo discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lalo advertises on Facebook and Instagram and on Google, where its offers often run. Check meetlalo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lalo?
Lalo sells on its own website, meetlalo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lalo?
Gravity by Benchr records a company based in Brooklyn, United States, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 74 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lalo growing?
Not at the moment. Gravity by Benchr estimates about 189,800 visits to meetlalo.com in September 2026, up 25% in a month and down 4% over three months. Lalo ranks #79 of 9,046 Toys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lalo use?
Gravity by Benchr identifies meetlalo.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lalo's ad budget?
Gravity by Benchr does not publish a spend figure for Lalo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United States?
Among Toys brands in United States in the Gravity by Benchr index, Lalo ranks #79 of 9,046 by estimated traffic. Its closest competitors on the same market are larmoiredebebe.com, bebemundo.com.do, Evenflo® Company, Babyletto and allobebe.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lalo.