Brand page · Kitchen & Dining · United States
PlanetBox: 181K visits a month, 22 active Meta ads, Gravity score 531.
PlanetBox — PlanetBox is a brand that sells eco-friendly stainless steel lunch boxes and related lunch gear for kids and adults. In September 2026 planetbox.com drew an estimated 181K visits, down 47% on the month before. It ranks #171 of 25,135 Kitchen & Dining brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 321 peers: Kitchen & Dining brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
PlanetBox is a brand that sells eco-friendly stainless steel lunch boxes and related lunch gear for kids and adults.
01 · Traffic
How much traffic PlanetBox gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PlanetBox drew an estimated 181K visits in September 2026, down 47% on the month before and up 65% over three months.
- Worldwide#56,860of 4.5M sites · Top 5%
- In United States#18,700of 1.2M sites · Top 5%
- Kitchen & Dining, worldwide#1,210of 145,612 brands · Top 1%
- Kitchen & Dining, United States#171of 25,135 brands · Top 1%
181K
estimated visits in September
1 mo ▼ −47.2%4 mo ▲ +64.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PlanetBox.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PlanetBox holds 3.4 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.
Grocery Delivery Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PlanetBox sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PlanetBox sells on Shopify, 100% of its catalogue in stock. The best seller is Rover/Launch Carry Bag, at US$32.95, followed by Rover Magnets and ColdKit.
#1Rover/Launch Carry BagPlanetBoxUS$32.95In stock
#2Rover MagnetsPlanetBoxUS$4.45In stock
#3ColdKitPlanetBoxUS$9.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PlanetBox in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 94% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$24.96
- Currency
- USD
04 · Ads
What PlanetBox is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PlanetBox runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since January 2023 (image, text, video).
15% Off Your First Order!PlanetBox5 Oct 2026image
Shop The Voyager Now!PlanetBox3 Oct 2026video
Shop The Rover Now!PlanetBox27 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lifetime Brands, Inc.verified
Text ad20 Oct 2026Lifetime Brands, Inc.verified
Text ad20 Oct 2026Lifetime Brands, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PlanetBox.
The creators who tag @planetbox on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @planetbox on Instagram, led by Gillian 🫐 Easy lunchbox ideas for kids + adults (75.9K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGillian 🫐 Easy lunchbox ideas for kids + adults@lalalunchbox · 🇺🇸 US | Food cooking nutrition Creator | 75.9K | 0.3% | 2 | Tagged @planetbox |
06 · Competitors according to Gravity
Who PlanetBox competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PlanetBox among Kitchen & Dining brands in United States. The closest is Basil, then Bentgo, BlackBlum, Ello, mepal.com, The Somewhere Co.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Basilyourbasil.com | |||||||
| Bentgobentgo.com | |||||||
| BlackBlumblack-blum.com | |||||||
| Elloelloproducts.com | |||||||
| mepal.commepal.com | |||||||
| The Somewhere Cothesomewhereco.com |
07 · Company
The company behind PlanetBox.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PlanetBox is a company based in Seattle, United States, on a domain registered in March 1997.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Seattle
- Founded
- Data not available
- Domain registered
- 6 Mar 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- planetbox.com · Shopify · USD
- Catalogue
- 76 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PlanetBox
What people ask Google about PlanetBox.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PlanetBox a legit company?
According to Gravity by Benchr, PlanetBox is a brand based in Seattle, United States: its website has existed since March 1997, it sells on a Shopify store, it has 283,529 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does PlanetBox sell?
PlanetBox is a brand that sells eco-friendly stainless steel lunch boxes and related lunch gear for kids and adults. Gravity by Benchr classifies it under Kitchen & Dining, with Food & Beverage Carriers making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does PlanetBox cost?
PlanetBox's best seller, Rover/Launch Carry Bag, sells US$32.95 on planetbox.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check planetbox.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a PlanetBox discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PlanetBox advertises on Facebook and Instagram and on Google, where its offers often run. Check planetbox.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy PlanetBox?
PlanetBox sells on its own website, planetbox.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns PlanetBox?
Gravity by Benchr records a company based in Seattle, United States, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PlanetBox growing?
Yes. Gravity by Benchr estimates about 181,400 visits to planetbox.com in September 2026, down 47% in a month and up 65% over three months. PlanetBox ranks #171 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PlanetBox use?
Gravity by Benchr identifies planetbox.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is PlanetBox's ad budget?
Gravity by Benchr does not publish a spend figure for PlanetBox on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, PlanetBox ranks #171 of 25,135 by estimated traffic. Its closest competitors on the same market are Basil, Bentgo, BlackBlum, Ello, mepal.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PlanetBox.