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- Mercado Libre
Brand page · Personal Care
Mercado Libre traffic, ads & competitors 10.4m visits a month, 1,084 active Meta ads.
Mercado Libre — Mercado Libre Uruguay is an online marketplace where users can buy and sell various products including technology, pharmacy, vehicle accessories, health and medical equipment, beauty and personal care, sports and fitness, home and furniture, appliances, tools, construction, industries and offices, fashion, toys, babies, vehicles, real estate, and sustainable products. In September 2026 mercadolibre.com.uy drew an estimated 10.4m visits, down 7% on the month before. It ranks #1 of 38 Personal Care brands and holds a 2.1 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Mercado Libre Uruguay is an online marketplace where users can buy and sell various products including technology, pharmacy, vehicle accessories, health and medical equipment, beauty and personal care, sports and fitness, home and furniture, appliances, tools, construction, industries and offices, fashion, toys, babies, vehicles, real estate, and sustainable products.
01 · Traffic
Mercado Libre website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mercado Libre drew an estimated 10.4m visits in September 2026, down 7% on the month before and down 16% over three months.
- Worldwide#2,056of 4.5m sites · Top 1%
- In Uruguay#1of 4.4k sites · Top 1%
- Personal Care, worldwide#58of 215,119 brands · Top 1%
- Personal Care, Uruguay#1of 38 brands · Top 5%
10.4m
estimated visits in September
1 mo ▼ −7.4%4 mo ▼ −16.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Mercado Libre reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mercado Libre holds 2.1 out of 5 on Trustpilot over 16 reviews, 4 of them in the last twelve months: 6% of customers give five stars and 75% one star.
Shopping Mall Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Mercado Libre best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mercado Libre's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Mercado Libre in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Mercado Libre ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mercado Libre runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
McDonald'sMercado Libre14 Oct 2026image
McDonald'sMercado Libre14 Oct 2026image
Ahora en Mercado Libre las compras desde $15.000 tienen envío GRATIS con Meli+. Entrá a la app y probalo sin costo.Mercado Libre14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026DEREMATE.COM DE URUGUAY S.R.L.verified
Text ad19 Oct 2026DEREMATE.COM DE URUGUAY S.R.L.verified
Text ad19 Oct 2026DEREMATE.COM DE URUGUAY S.R.L.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Mercado Libre influencers
The creators who tag @mercadolibre.uy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mercadolibre.uy on Instagram, led by El Garibaldi (54.7k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEl Garibaldi@elgaribaldibar · 🇪🇸 ES | Humor memes comedy Creator | 54.7k | 0.1% | 2 | Tagged @mercadolibre.uy |
06 · Competitors according to Gravity
Mercado Libre competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mercado Libre among Personal Care brands. The closest is Mercado Libre, then mercadoshops.com.ar, Mercado Livre, mercadolibre.co.cr, shopee.com.ar, Falabella.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mercado Libremercadolibre.com.ar | |||||||
| mercadoshops.com.armercadoshops.com.ar | |||||||
| Mercado Livremercadolivre.com.br | |||||||
| mercadolibre.co.crmercadolibre.co.cr | |||||||
| shopee.com.arshopee.com.ar | |||||||
| Falabellafalabella.cl |
07 · Company
Who is behind Mercado Libre?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mercado Libre is an e-commerce brand.
- Own store
- mercadolibre.com.uy
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mercado Libre
What people ask Google about Mercado Libre.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Mercado Libre reviews: is it worth it?
Customers rate Mercado Libre 2.1 out of 5 on Trustpilot over 16 reviews, 4 of them in the last twelve months: 6% give five stars, 75% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mercado Libre sell?
Mercado Libre Uruguay is an online marketplace where users can buy and sell various products including technology, pharmacy, vehicle accessories, health and medical equipment, beauty and personal care, sports and fitness, home and furniture, appliances, tools, construction, industries and offices, fashion, toys, babies, vehicles, real estate, and sustainable products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Mercado Libre discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mercado Libre advertises on Facebook and Instagram and on Google, where its offers often run. Check mercadolibre.com.uy for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Mercado Libre doing well?
Not at the moment. Gravity by Benchr estimates about 10,395,300 visits to mercadolibre.com.uy in September 2026, down 7% in a month and down 16% over three months. Mercado Libre ranks #1 of 38 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Mercado Libre's ad budget?
Gravity by Benchr does not publish a spend figure for Mercado Libre on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Mercado Libre ranks #1 of 38 by estimated traffic. Its closest competitors on the same market are Mercado Libre, mercadoshops.com.ar, Mercado Livre, mercadolibre.co.cr and shopee.com.ar. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mercado Libre.