Brand page · Pet Supplies · United Kingdom
Merlins: 86.8k visits a month, 116 active Meta ads, Gravity score 636.
Merlins — Merlins is a UK-based company that sells 100% natural whole-food cat supplements to improve cat health and everyday diets. In September 2026 merlinspets.com drew an estimated 86.8k visits, up 191% on the month before. It ranks #132 of 7,399 Pet Supplies brands in United Kingdom and holds a 4.4 Trustpilot rating over 177 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Pet Supplies brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Merlins is a UK-based company that sells 100% natural whole-food cat supplements to improve cat health and everyday diets.
01 · Traffic
How much traffic Merlins gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Merlins drew an estimated 86.8k visits in September 2026, up 191% on the month before and up 357% over three months.
- Worldwide#105,926of 4.5m sites · Top 5%
- In United States#34,544of 1.2m sites · Top 5%
- Pet Supplies, worldwide#735of 52,845 brands · Top 5%
- Pet Supplies, United States#132of 7,399 brands · Top 5%
86.8k
estimated visits in September
1 mo ▲ +191.4%4 mo ▲ +356.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Merlins.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Merlins holds 4.4 out of 5 on Trustpilot over 177 reviews, 116 of them in the last twelve months: 88% of customers give five stars and 6% one star. That volume places Merlins in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Merlins sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Merlins sells on Shopify, 100% of its catalogue in stock. The best seller is Merlins Engraved Stainless Steel Scoop (2.5g Scoop), at £8.99, followed by Merlins 100% Freeze Dried Salmon Powder for Cats.
#1Merlins Engraved Stainless Steel Scoop (2.5g Scoop)Merlins£8.99In stock
#2Merlins 100% Freeze Dried Salmon Powder for CatsMerlins£26.99–£182.18In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Merlins in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$29.77
- Currency
- GBP
04 · Ads
What Merlins is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Merlins runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Lifetime money-back guarantee⭐️Merlins Pets4 Oct 2026image
Lifetime money-back guarantee⭐️Merlins Pets4 Oct 2026image
Lifetime money-back guarantee⭐️Merlins Pets3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Merlins.
The creators who tag @merlinsforcats on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Merlins competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Merlins among Pet Supplies brands in United Kingdom. The closest is Catit UK, then Biokitty, Fussy Cat, Fit Litter, VanCatUK, Purrfect-day.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Catit UKcatit.co.uk | |||||||
| Biokittybiokitty.co.uk | |||||||
| Fussy Catfussycat.co.uk | |||||||
| Fit Litterfitlitter.co.uk | |||||||
| VanCatUKvancatuk.com | |||||||
| Purrfect-daypurrfect-day.com |
07 · Company
The company behind Merlins.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Merlins is a company based in United Kingdom, on a domain registered in May 2024.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 22 May 2024
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- merlinspets.com · Shopify · GBP
- Catalogue
- 1 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Merlins
What people ask Google about Merlins.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Merlins legit or a scam?
According to Gravity by Benchr, Merlins is a brand based in United Kingdom: its website has existed since May 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 3,199 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Merlins?
Customers rate Merlins 4.4 out of 5 on Trustpilot over 177 reviews, 116 of them in the last twelve months: 88% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Merlins known for?
Merlins is a UK-based company that sells 100% natural whole-food cat supplements to improve cat health and everyday diets. Gravity by Benchr classifies it under Pet Supplies, with Pet Food Scoops making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Merlins expensive?
Merlins' best seller, Merlins Engraved Stainless Steel Scoop (2.5g Scoop), sells £8.99 on merlinspets.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check merlinspets.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Merlins promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Merlins advertises on Facebook and Instagram, where its offers often run. Check merlinspets.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Merlins?
Merlins sells on its own website, merlinspets.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Merlins?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Merlins growing?
Yes. Gravity by Benchr estimates about 86,800 visits to merlinspets.com in September 2026, up 191% in a month and up 357% over three months. Merlins ranks #132 of 7,399 Pet Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Merlins use?
Gravity by Benchr identifies merlinspets.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Merlins' ad budget?
Gravity by Benchr does not publish a spend figure for Merlins on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United Kingdom?
Among Pet Supplies brands in United Kingdom in the Gravity by Benchr index, Merlins ranks #132 of 7,399 by estimated traffic. Its closest competitors on the same market are Catit UK, Biokitty, Fussy Cat, Fit Litter and VanCatUK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Merlins.