Brand page · Shoes · Australia
Merry People: 365K visits a month, 594 active Meta ads, Gravity score 611.
Merry People — We think we have developed the worlds best ankle boots. Discover why our Bobbi rain boots keep selling out & why we have 15,000+ 5 star reviews. Free shipping, 100% waterproof gumboots, natural rubber, vegan wellington boots, ethical production. Small Melbourne team with female founder. In September 2026 merrypeople.com drew an estimated 365K visits, up 49% on the month before. It ranks #98 of 6,771 Shoes brands in Australia and holds a 4.2 Trustpilot rating over 303 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Shoes brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
We think we have developed the worlds best ankle boots. Discover why our Bobbi rain boots keep selling out & why we have 15,000+ 5 star reviews. Free shipping, 100% waterproof gumboots, natural rubber, vegan wellington boots, ethical production. Small Melbourne team with female founder.
01 · Traffic
How much traffic Merry People gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Merry People drew an estimated 365K visits in September 2026, up 49% on the month before and up 25% over three months.
- Worldwide#32,061of 4.5M sites · Top 1%
- In United States#10,396of 1.2M sites · Top 1%
- Shoes, worldwide#615of 46,962 brands · Top 5%
- Shoes, United States#98of 6,771 brands · Top 5%
365K
estimated visits in September
1 mo ▲ +49.1%4 mo ▲ +25.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Merry People.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Merry People holds 4.2 out of 5 on Trustpilot over 303 reviews, 91 of them in the last twelve months: 67% of customers give five stars and 15% one star. That volume places Merry People in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Merry People sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Merry People sells on Shopify, 50% of its catalogue in stock. The best seller is Bobbi Ankle Boot // Black & Black, at A$159.95, followed by Merry People Quarter Socks and Merry People Care Kit.
#1Bobbi Ankle Boot // Black & BlackMerry PeopleA$159.95In stock
#2Merry People Quarter SocksMerry PeopleA$22.95In stock
#3Merry People Care KitMerry PeopleA$29.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Merry People in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 100% of the catalogue
- In stock
- 50%
- Upper price quartile
- US$118.52
- Currency
- AUD
04 · Ads
What Merry People is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Merry People runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since September 2025 (image, text, video).
The pair of shoes on everyone's feet this season ✨Merry People7 Oct 2026image
Your New Favourite Boots Are One Click AwayMerry People7 Oct 2026video
Your garden's new best friend 🌱Merry People7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MERRY PEOPLE DESIGNS UK LTDverified
Text ad20 Oct 2026Merry People Designs Pty Ltdverified
Text ad20 Oct 2026Merry People Designs Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Merry People.
The creators who tag @merrypeople on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @merrypeople on Instagram, led by Shell Mills (44.4K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShell Mills@shellandthelittlies · 🇬🇧 GB | Pets nature Creator | 44.4K | 1.1% | 3 | Tagged @merrypeople |
06 · Competitors according to Gravity
Who Merry People competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Merry People among Shoes brands in Australia. The closest is Hunter Boots, then BOGS Footwear, The Original Muck Boot Company, gummistiefelexperte.de, XTRATUF, Le Chameau.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hunter Bootshunterboots.com | |||||||
| BOGS Footwearbogsfootwear.com | |||||||
| The Original Muck Boot Companymuckbootcompany.com | |||||||
| gummistiefelexperte.degummistiefelexperte.de | |||||||
| XTRATUFxtratuf.com | |||||||
| Le Chameaulechameau.com |
07 · Company
The company behind Merry People.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Merry People is a company based in Melbourne, Australia, on a domain registered in June 2015. It employs about 33 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Melbourne
- Founded
- Data not available
- Domain registered
- 1 Jun 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 33 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- merrypeople.com · Shopify · AUD
- Catalogue
- 63 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Merry People
What people ask Google about Merry People.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Merry People legit?
According to Gravity by Benchr, Merry People is a brand based in Melbourne, Australia: its website has existed since June 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 33 people on LinkedIn, it has 304,982 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Merry People reviews: is it worth it?
Customers rate Merry People 4.2 out of 5 on Trustpilot over 303 reviews, 91 of them in the last twelve months: 67% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Merry People sell?
We think we have developed the worlds best ankle boots. Discover why our Bobbi rain boots keep selling out & why we have 15,000+ 5 star reviews. Free shipping, 100% waterproof gumboots, natural rubber, vegan wellington boots, ethical production. Small Melbourne team with female founder. Gravity by Benchr classifies it under Shoes, with Shoes making up 14% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Merry People expensive?
Merry People's best seller, Bobbi Ankle Boot // Black & Black, sells A$159.95 on merrypeople.com. 50% of the catalogue is in stock. Gravity does not track prices daily: check merrypeople.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Merry People promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Merry People advertises on Facebook and Instagram and on Google, where its offers often run. Check merrypeople.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Merry People?
Merry People sells on its own website, merrypeople.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Merry People?
Gravity by Benchr records a company based in Melbourne, Australia, whose domain was registered in 2015, with 33 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Merry People doing well?
Yes. Gravity by Benchr estimates about 364,600 visits to merrypeople.com in September 2026, up 49% in a month and up 25% over three months. Merry People ranks #98 of 6,771 Shoes brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Merry People use?
Gravity by Benchr identifies merrypeople.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Merry People spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Merry People on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Australia?
Among Shoes brands in Australia in the Gravity by Benchr index, Merry People ranks #98 of 6,771 by estimated traffic. Its closest competitors on the same market are Hunter Boots, BOGS Footwear, The Original Muck Boot Company, gummistiefelexperte.de, XTRATUF. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Merry People.