Brand page · Clothing · Australia
MERTRA: 245k visits a month, 90 active Meta ads, Gravity score 659.
MERTRA — MERTRA is a clothing brand that sells outerwear, midlayers, bottoms, tops, accessories and sets for men and women. In September 2026 mertra.com drew an estimated 245k visits, up 34% on the month before. It ranks #136 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MERTRA is a clothing brand that sells outerwear, midlayers, bottoms, tops, accessories and sets for men and women.
01 · Traffic
How much traffic MERTRA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MERTRA drew an estimated 245k visits in September 2026, up 34% on the month before and up 8% over three months.
- Worldwide#44,262of 4.5m sites · Top 1%
- In Australia#897of 105k sites · Top 1%
- Clothing, worldwide#3,932of 459,295 brands · Top 1%
- Clothing, Australia#136of 12,275 brands · Top 5%
245k
estimated visits in September
1 mo ▲ +33.9%4 mo ▲ +8.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MERTRA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MERTRA holds 3.4 out of 5 on Trustpilot over 5 reviews, 4 of them in the last twelve months: 60% of customers give five stars and 40% one star.
Shoe Store Streetwear Store Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MERTRA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MERTRA sells on Shopify, 27% of its catalogue in stock. The best seller is Yeti Fleece (Livid), at A$240.00, followed by Pulse Joggers (Grey) and Heat Reactive Puffer (Army).
#1Yeti Fleece (Livid)MERTRAA$240.00In stock
#2Pulse Joggers (Grey)MERTRAA$175.00In stock
#3Heat Reactive Puffer (Army)MERTRAA$460.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MERTRA in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 95% of the catalogue
- In stock
- 27%
- Upper price quartile
- US$129.02
- Currency
- AUD
04 · Ads
What MERTRA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MERTRA runs Meta ads on Instagram, Threads.
MAN ON THE WINGmertramertra13 Oct 2026video
US WAREHOUSE UNLOCKED. 🇺🇸 NEW DROP — WEDNESDAY 9/28 MAXIMAL EFFICIENCY. NO MORE TAXES. FASTER & CHEAPER SHIPPING.mertramertra13 Oct 2026video
KEEP YOUR EYES ON THE JACKET. *Do not attempt. This video was made using trained professionals*mertramertra13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about MERTRA.
The creators who tag @mertra on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mertra on Instagram, led by 42 (16.9k followers, 11.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 442@yungtitz_ · 🇫🇷 FR | Fashion style luxury Creator | 16.9k | 11.2% | 10 | Tagged @mertra |
06 · Competitors according to Gravity
Who MERTRA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MERTRA among Clothing brands in Australia. The closest is Terractive, then store-hera.com, CORTEIZ, Merz b. Schwanen, Actively Black, Sporty & Rich.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Terractiveterractive.in | |||||||
| store-hera.comstore-hera.com | |||||||
| CORTEIZcorteiz.com | |||||||
| Merz b. Schwanenmerzbschwanen.com | |||||||
| Actively Blackactivelyblack.com | |||||||
| Sporty & Richsportyandrich.com |
07 · Company
The company behind MERTRA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MERTRA is a company based in Fitzroy, Australia, on a domain registered in March 2016.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Fitzroy
- Founded
- Data not available
- Domain registered
- 18 Mar 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mertra.com · Shopify · AUD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MERTRA
What people ask Google about MERTRA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MERTRA legit or a scam?
According to Gravity by Benchr, MERTRA is a brand based in Fitzroy, Australia: its website has existed since March 2016, it sells on a Shopify store, it has 571,939 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is MERTRA?
MERTRA is a clothing brand that sells outerwear, midlayers, bottoms, tops, accessories and sets for men and women. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MERTRA prices: how much is it?
MERTRA's best seller, Yeti Fleece (Livid), sells A$240.00 on mertra.com. 27% of the catalogue is in stock. Gravity does not track prices daily: check mertra.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
MERTRA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MERTRA advertises on Facebook and Instagram, where its offers often run. Check mertra.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MERTRA?
MERTRA sells on its own website, mertra.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MERTRA?
Gravity by Benchr records a company based in Fitzroy, Australia, whose domain was registered in 2016. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MERTRA doing well?
Yes. Gravity by Benchr estimates about 244,900 visits to mertra.com in September 2026, up 34% in a month and up 8% over three months. MERTRA ranks #136 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MERTRA use?
Gravity by Benchr identifies mertra.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MERTRA's ad budget?
Gravity by Benchr does not publish a spend figure for MERTRA on this page. What Gravity observes: an active Meta advertiser, on Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, MERTRA ranks #136 of 12,275 by estimated traffic. Its closest competitors on the same market are Terractive, store-hera.com, CORTEIZ, Merz b. Schwanen and Actively Black. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MERTRA.