Brand page · Clothing · Germany
Merz b. Schwanen: 272k visits a month, 205 active Meta ads, Gravity score 673.
Merz b. Schwanen — Merz b. Schwanen designs and crafts original, consciously made clothing for men and women, focusing on timeless essentials made with exceptional fabrics and traditional craftsmanship. In September 2026 merzbschwanen.com drew an estimated 272k visits, down 11% on the month before. It ranks #530 of 97,158 Clothing brands in Germany and holds a 2.9 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Clothing brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Merz b. Schwanen designs and crafts original, consciously made clothing for men and women, focusing on timeless essentials made with exceptional fabrics and traditional craftsmanship.
01 · Traffic
How much traffic Merz b. Schwanen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Merz b. Schwanen drew an estimated 272k visits in September 2026, down 11% on the month before and up 1% over three months.
- Worldwide#40,644of 4.5m sites · Top 1%
- In United States#13,241of 1.2m sites · Top 5%
- Clothing, worldwide#3,563of 459,295 brands · Top 1%
- Clothing, United States#530of 97,158 brands · Top 1%
272k
estimated visits in September
1 mo ▼ −10.9%4 mo ▲ +1.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Merz b. Schwanen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Merz b. Schwanen holds 2.9 out of 5 on Trustpilot over 14 reviews, 11 of them in the last twelve months: 29% of customers give five stars and 29% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Merz b. Schwanen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Merz b. Schwanen sells on Shopify, 85% of its catalogue in stock. The best seller is 215 Loopwheeled Classic Fit Midweight T-Shirt, at €105.00, followed by 215 Loopwheeled Classic Fit Midweight T-Shirt and 1950s Loopwheeled Classic Fit Lightweight T-Shirt.
#1215 Loopwheeled Classic Fit Midweight T-ShirtMerz b. Schwanen€105.00In stock
#2215 Loopwheeled Classic Fit Midweight T-ShirtMerz b. Schwanen€105.00In stock
#31950s Loopwheeled Classic Fit Lightweight T-ShirtMerz b. Schwanen€85.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Merz b. Schwanen in its comparison group.
- Average rating
- 4.95 / 5
- Rated products
- 30% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$184.81
- Currency
- EUR
04 · Ads
What Merz b. Schwanen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Merz b. Schwanen runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since January 2025 (image, text, video).
instagram.comMerz b. Schwanen2 Oct 2026image
@dehen1920 x @merzbschwanen - two family-run brands, both over a century old, both lovingly committed to their respective analogue knittingMerz b. Schwanen2 Oct 2026video
Two like minds. One timeless jacket. Introducing the DHPILOT01: all black on the outside, with a quiet flash of blue Japanese twill lining.Merz b. Schwanen2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Merz b. Schwanen Inh. Peter Plotnickiverified
Image ad20 Oct 2026Merz b. Schwanen Inh. Peter Plotnickiverified
Text ad20 Oct 2026Merz b. Schwanen Inh. Peter Plotnickiverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Merz b. Schwanen.
The creators who tag @merzbschwanen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @merzbschwanen on Instagram, led by Houses Shop (24.1k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHouses Shop@housesshop · 🇬🇧 GB | Fashion style luxury Creator | 24.1k | 0.1% | 8 | Tagged @merzbschwanen |
06 · Competitors according to Gravity
Who Merz b. Schwanen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Merz b. Schwanen among Clothing brands in Germany. The closest is Sans, then The Great., Madewell, Everlane, Colorful Standard, 33mm.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sanssans.nl | |||||||
| The Great.thisisthegreat.com | |||||||
| Madewellmadewell.com | |||||||
| Everlaneeverlane.com | |||||||
| Colorful Standardcolorfulstandard.com | |||||||
| 33mm33-mm.com |
07 · Company
The company behind Merz b. Schwanen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Merz b. Schwanen is a company based in Berlin, Germany, founded in 1911 according to LinkedIn, on a domain registered in October 2010. It employs about 28 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Berlin
- Founded
- 1911, per LinkedIn
- Domain registered
- 19 Oct 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 28 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- merzbschwanen.com · Shopify · EUR
- Catalogue
- 158 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Merz b. Schwanen
What people ask Google about Merz b. Schwanen.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Merz b. Schwanen legit?
According to Gravity by Benchr, Merz b. Schwanen is a brand based in Berlin, Germany: its website has existed since October 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 28 people on LinkedIn, it has 160,796 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Merz b. Schwanen reviews: is it worth it?
Customers rate Merz b. Schwanen 2.9 out of 5 on Trustpilot over 14 reviews, 11 of them in the last twelve months: 29% give five stars, 29% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Merz b. Schwanen known for?
Merz b. Schwanen designs and crafts original, consciously made clothing for men and women, focusing on timeless essentials made with exceptional fabrics and traditional craftsmanship. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Merz b. Schwanen cost?
Merz b. Schwanen's best seller, 215 Loopwheeled Classic Fit Midweight T-Shirt, sells €105.00 on merzbschwanen.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check merzbschwanen.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Merz b. Schwanen promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Merz b. Schwanen advertises on Facebook and Instagram and on Google, where its offers often run. Check merzbschwanen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Merz b. Schwanen?
Merz b. Schwanen sells on its own website, merzbschwanen.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Merz b. Schwanen?
Gravity by Benchr records a company based in Berlin, Germany, founded in 1911 according to LinkedIn, on a domain registered in 2010, with 28 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Merz b. Schwanen growing?
Yes. Gravity by Benchr estimates about 271,600 visits to merzbschwanen.com in September 2026, down 11% in a month and up 1% over three months. Merz b. Schwanen ranks #530 of 97,158 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Merz b. Schwanen use?
Gravity by Benchr identifies merzbschwanen.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Merz b. Schwanen's ad budget?
Gravity by Benchr does not publish a spend figure for Merz b. Schwanen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, Merz b. Schwanen ranks #530 of 97,158 by estimated traffic. Its closest competitors on the same market are Sans, The Great., Madewell, Everlane and Colorful Standard. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Merz b. Schwanen.