Brand page · Personal Care · United States
MI & MY traffic, ads & competitors 40.7k visits a month, 28 active Meta ads, Gravity score 485.
MI & MY — MI & MY is a brand that sells yoni care products including oils, washes, gels, scrubs, and bundles for intimate health and wellness. In September 2026 miandmy.co drew an estimated 40.7k visits, down 32% on the month before. It ranks #1,628 of 33,626 Personal Care brands in the United States and holds a 2.0 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MI & MY is a brand that sells yoni care products including oils, washes, gels, scrubs, and bundles for intimate health and wellness.
01 · Traffic
How much traffic MI & MY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MI & MY drew an estimated 40.7k visits in September 2026, down 32% on the month before and down 11% over three months.
- Worldwide#202,767of 4.5m sites · Top 5%
- In United States#64,328of 1.2m sites · Top 10%
- Personal Care, worldwide#10,323of 215,119 brands · Top 5%
- Personal Care, United States#1,628of 33,626 brands · Top 5%
40.7k
estimated visits in September
1 mo ▼ −32.1%4 mo ▼ −11.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MI & MY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MI & MY holds 2.0 out of 5 on Trustpilot over 11 reviews, 7 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MI & MY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MI & MY sells on Shopify, 79% of its catalogue in stock. The best seller is The Big O Tightening Pops, at US$39.00, followed by Can I Come Over?! Bundle and Bomb Kitty Yoni Oil.
#1The Big O Tightening PopsMI & MYUS$39.00In stock
#2Can I Come Over?! BundleMI & MYUS$103.00In stock
#3Bomb Kitty Yoni OilMI & MYUS$39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MI & MY in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 100% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$82.00
- Currency
- USD
04 · Ads
What MI & MY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MI & MY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2024 (image, text, video).
One Bundle. Bigger O’s ❤️🔥MiandMy.Co11 Jun 2026video
One Bundle. Bigger O’s ❤️🔥MiandMy.Co11 Jun 2026video
Snag 20% OFF Before He Pulls Up 🔥MiandMy.Co10 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Jasmine pettygrueverified
Text ad20 Oct 2026Jasmine pettygrueverified
Text ad20 Oct 2026Jasmine pettygrueverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MI & MY.
The creators who tag @miandmy_co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who MI & MY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MI & MY among Personal Care brands in the United States. The closest is NourishMax, then cuemora, Medicine Mama, Soonsu Beauty, Stripes, Zephyra.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| NourishMaxnourishmax.com | |||||||
| cuemoracuemora.com | |||||||
| Medicine Mamamedicinemama.com | |||||||
| Soonsu Beautysoonsubeauty.com | |||||||
| Stripesstripesbeauty.com | |||||||
| Zephyrazephyraglow.com |
07 · Company
The company behind MI & MY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MI & MY is a company based in Alpharetta, United States, on a domain registered in April 2021.
- Entity country
- 🇺🇸 United States · Alpharetta
- Domain registered
- 11 Apr 2021
- Own store
- miandmy.co · Shopify · USD
- Catalogue
- 32 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MI & MY
What people ask Google about MI & MY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MI & MY a legit company?
According to Gravity by Benchr, MI & MY is a brand based in Alpharetta, United States: its website has existed since April 2021, it sells on a Shopify store, it has 78,831 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about MI & MY?
Customers rate MI & MY 2.0 out of 5 on Trustpilot over 11 reviews, 7 of them in the last twelve months: 0% give five stars, 100% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MI & MY?
MI & MY is a brand that sells yoni care products including oils, washes, gels, scrubs, and bundles for intimate health and wellness. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MI & MY cost?
MI & MY's best seller, The Big O Tightening Pops, sells US$39.00 on miandmy.co. 79% of the catalogue is in stock. Gravity does not track prices daily: check miandmy.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MI & MY have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MI & MY advertises on Facebook and Instagram and on Google, where its offers often run. Check miandmy.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MI & MY?
MI & MY sells on its own website, miandmy.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MI & MY?
Gravity by Benchr records a company based in Alpharetta, United States, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MI & MY growing?
Not at the moment. Gravity by Benchr estimates about 40,700 visits to miandmy.co in September 2026, down 32% in a month and down 11% over three months. MI & MY ranks #1,628 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MI & MY use?
Gravity by Benchr identifies miandmy.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MI & MY's ad budget?
Gravity by Benchr does not publish a spend figure for MI & MY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, MI & MY ranks #1,628 of 33,626 by estimated traffic. Its closest competitors on the same market are NourishMax, cuemora, Medicine Mama, Soonsu Beauty and Stripes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MI & MY.