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- Medicine Mama
Brand page · Personal Care · United States
Medicine Mama: 73.1k visits a month, 205 active Meta ads, Gravity score 671.
Medicine Mama — Medicine Mama is a brand that sells gynecologist-approved intimate skincare products for vulva care, including moisturizers and treatments for dryness, irritation, and other concerns related to menopause, pregnancy, and postpartum. In September 2026 medicinemama.com drew an estimated 73.1k visits, up 5% on the month before. It ranks #1,015 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Medicine Mama is a brand that sells gynecologist-approved intimate skincare products for vulva care, including moisturizers and treatments for dryness, irritation, and other concerns related to menopause, pregnancy, and postpartum.
01 · Traffic
How much traffic Medicine Mama gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Medicine Mama drew an estimated 73.1k visits in September 2026, up 5% on the month before and up 43% over three months.
- Worldwide#122,757of 4.5m sites · Top 5%
- In United States#39,915of 1.2m sites · Top 5%
- Personal Care, worldwide#6,111of 215,119 brands · Top 5%
- Personal Care, United States#1,015of 33,626 brands · Top 5%
73.1k
estimated visits in September
1 mo ▲ +4.8%4 mo ▲ +42.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Medicine Mama.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Medicine Mama holds 3.4 out of 5 on Trustpilot over 6 reviews, 4 of them in the last twelve months: 50% of customers give five stars and 33% one star.
Women's Health Clinic Dermatologist Medical Clinic Health and Beauty Shop Doctor Health Consultant
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Medicine Mama sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Medicine Mama sells on Shopify, 100% of its catalogue in stock. The best seller is VMAGIC® Vulva Balm, at US$29.99–US$158.35, followed by VMAGIC® Vulva Wash and VMAGIC® Hydration Duo: Home & Away.
#1VMAGIC® Vulva BalmMedicine MamaUS$29.99–US$158.35In stock
#2VMAGIC® Vulva WashMedicine MamaUS$16.99–US$89.71In stock
#3VMAGIC® Hydration Duo: Home & AwayMedicine MamaUS$44.98–US$134.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Medicine Mama in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 93% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$62.75
- Currency
- USD
04 · Ads
What Medicine Mama is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Medicine Mama runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2023 (image, text, video).
52% reduction of recurring urinary tract discomfortMedicine Mama6 Oct 2026video
52% reduction of recurring urinary tract discomfortMedicine Mama6 Oct 2026video
Feeling a little irritated or itchy down there? Vulvar Moisturizer to the rescue! 🙌 My favorite vulvar moisturizer is V-Magic from @mediciMedicine Mama6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MedMama, LLCverified
Image ad20 Oct 2026MedMama, LLCverified
Text ad20 Oct 2026MedMama, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Medicine Mama.
The creators who tag @medicinemama on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Medicine Mama competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Medicine Mama among Personal Care brands in United States. The closest is Blume, then AHAVA, ELEVARE, By Rosie Jane, Fable Beard Co., The Skincare Bakery.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Blumeblume.com | |||||||
| AHAVAahava.com | |||||||
| ELEVAREelevarekoreanbeauty-global.com | |||||||
| By Rosie Janebyrosiejane.com | |||||||
| Fable Beard Co.fablebeardco.com | |||||||
| The Skincare Bakerytheskincarebakery.com |
07 · Company
The company behind Medicine Mama.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Medicine Mama is a company based in Laguna Beach, United States, founded in 2017 according to LinkedIn, on a domain registered in May 2022. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Laguna Beach
- Founded
- 2017, per LinkedIn
- Domain registered
- 17 May 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- medicinemama.com · Shopify · USD
- Catalogue
- 9 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Medicine Mama
What people ask Google about Medicine Mama.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Medicine Mama legit?
According to Gravity by Benchr, Medicine Mama is a brand based in Laguna Beach, United States: its website has existed since May 2022, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 42,793 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Medicine Mama?
Medicine Mama is a brand that sells gynecologist-approved intimate skincare products for vulva care, including moisturizers and treatments for dryness, irritation, and other concerns related to menopause, pregnancy, and postpartum. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 77% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Medicine Mama expensive?
Medicine Mama's best seller, VMAGIC® Vulva Balm, sells from US$29.99 to US$158.35 on medicinemama.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check medicinemama.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Medicine Mama have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Medicine Mama advertises on Facebook and Instagram and on Google, where its offers often run. Check medicinemama.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Medicine Mama?
Medicine Mama sells on its own website, medicinemama.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Medicine Mama?
Gravity by Benchr records a company based in Laguna Beach, United States, founded in 2017 according to LinkedIn, on a domain registered in 2022, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Medicine Mama doing well?
Yes. Gravity by Benchr estimates about 73,100 visits to medicinemama.com in September 2026, up 5% in a month and up 43% over three months. Medicine Mama ranks #1,015 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Medicine Mama use?
Gravity by Benchr identifies medicinemama.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Medicine Mama's ad budget?
Gravity by Benchr does not publish a spend figure for Medicine Mama on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Medicine Mama ranks #1,015 of 33,626 by estimated traffic. Its closest competitors on the same market are Blume, AHAVA, ELEVARE, By Rosie Jane and Fable Beard Co.. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Medicine Mama.