Brand page · Jewelry · Australia
Michael Hill: 1.1M visits a month, 295 active Meta ads.
Michael Hill — Michael Hill is a specialist jewellery retailer that sells engagement rings, diamond jewellery, earrings, watches and bracelets to mark life's most meaningful moments. In September 2026 michaelhill.com.au drew an estimated 1.1M visits, down 2% on the month before. It ranks #2 of 4,011 Jewelry brands in Australia and holds a 2.1 Trustpilot rating over 217 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Michael Hill is a specialist jewellery retailer that sells engagement rings, diamond jewellery, earrings, watches and bracelets to mark life's most meaningful moments.
01 · Traffic
How much traffic Michael Hill gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Michael Hill drew an estimated 1.1M visits in September 2026, down 2% on the month before and up 33% over three months.
- Worldwide#13,842of 4.5M sites · Top 1%
- In Australia#245of 105K sites · Top 1%
- Jewelry, worldwide#161of 132,285 brands · Top 1%
- Jewelry, Australia#2of 4,011 brands · Top 1%
1.1M
estimated visits in September
1 mo ▼ −1.7%4 mo ▲ +33.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Michael Hill.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Michael Hill holds 2.1 out of 5 on Trustpilot over 217 reviews, 66 of them in the last twelve months: 12% of customers give five stars and 82% one star. That volume places Michael Hill in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Jeweler Jewelry Store Jewelry Designer Jewellery Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Michael Hill sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Michael Hill's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Michael Hill in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Michael Hill is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Michael Hill runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since June 2022 (image, text, video).
Engagement & Wedding RingsMichael Hill13 Oct 2026image
Shop Wedding RingsMichael Hill13 Oct 2026image
Engagement & Wedding RingsMichael Hill13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026MICHAEL HILL JEWELLER (AUSTRALIA) PTY LTDverified
Text ad19 Oct 2026MICHAEL HILL JEWELLER (AUSTRALIA) PTY LTDverified
Text ad19 Oct 2026MICHAEL HILL JEWELLER (AUSTRALIA) PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Michael Hill.
The creators who tag @michaelhillj on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @michaelhillj on Instagram, led by Sophia Isabella Lopez (160K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSophia Isabella Lopez@sophiiaisabella · 🇨🇦 CA | Fashion style luxury Creator | 160K | 0.5% | 5 | Tagged @michaelhillj |
06 · Competitors according to Gravity
Who Michael Hill competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Michael Hill among Jewelry brands in Australia. The closest is Tiffany, then fhinds.co.uk, Shiels, Rogers & Hollands, Happy Jewelers, Riddle's Jewelry.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tiffanytiffany.co.uk | |||||||
| fhinds.co.ukfhinds.co.uk | |||||||
| Shielsshiels.com.au | |||||||
| Rogers & Hollandsrogersandhollands.com | |||||||
| Happy Jewelershappyjewelers.com | |||||||
| Riddle's Jewelryriddlesjewelry.com |
07 · Company
The company behind Michael Hill.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Michael Hill is a company based in Australia, founded in 1979 according to LinkedIn. It employs about 1,606 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇦🇺 Australia
- Founded
- 1979, per LinkedIn
- Domain registered
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- Share capital
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- Status
- Data not available
- President
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- Activity code
- Data not available
- Employees
- 1,606 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- michaelhill.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Michael Hill
What people ask Google about Michael Hill.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Michael Hill legit or a scam?
According to Gravity by Benchr, Michael Hill is a brand based in Australia: its Trustpilot profile is claimed by the brand, it employs 1,606 people on LinkedIn, it has 135,214 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Michael Hill?
Customers rate Michael Hill 2.1 out of 5 on Trustpilot over 217 reviews, 66 of them in the last twelve months: 12% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Michael Hill sell?
Michael Hill is a specialist jewellery retailer that sells engagement rings, diamond jewellery, earrings, watches and bracelets to mark life's most meaningful moments. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Is there a Michael Hill discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Michael Hill advertises on Facebook and Instagram and on Google, where its offers often run. Check michaelhill.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Michael Hill?
Gravity by Benchr records a company based in Australia, founded in 1979 according to LinkedIn, with 1,606 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Michael Hill growing?
Yes. Gravity by Benchr estimates about 1,062,600 visits to michaelhill.com.au in September 2026, down 2% in a month and up 33% over three months. Michael Hill ranks #2 of 4,011 Jewelry brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Michael Hill's ad budget?
Gravity by Benchr does not publish a spend figure for Michael Hill on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Australia?
Among Jewelry brands in Australia in the Gravity by Benchr index, Michael Hill ranks #2 of 4,011 by estimated traffic. Its closest competitors on the same market are Tiffany, fhinds.co.uk, Shiels, Rogers & Hollands, Happy Jewelers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Michael Hill.