Brand page · Toys
Micki: 66.2K visits a month, 22 active Meta ads.
Micki — Micki is a Swedish toy company that creates safe, quality toys for children, including popular brands like Lundby, Pippi, and Bamse. In September 2026 mickiofsweden.com drew an estimated 66.2K visits, up 32% on the month before. It ranks #3 of 147 Toys brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Micki is a Swedish toy company that creates safe, quality toys for children, including popular brands like Lundby, Pippi, and Bamse.
01 · Traffic
How much traffic Micki gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Micki drew an estimated 66.2K visits in September 2026, up 32% on the month before and up 134% over three months.
- Worldwide#133,658of 4.5M sites · Top 5%
- In Sweden#1,000of 27.3K sites · Top 5%
- Toys, worldwide#1,385of 50,509 brands · Top 5%
- Toys, Sweden#3of 147 brands · Top 5%
66.2K
estimated visits in September
1 mo ▲ +31.8%4 mo ▲ +134.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Micki.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Micki holds 3.7 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 50% one star.
Toy and Game Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Micki sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Micki's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Micki in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Micki is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Micki runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Säg hej till GigglebotMicki4 Oct 2026video
Små steg, stora upptäckterMicki30 Sept 2026image
MickiMicki28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Micki Leksaker ABverified
Image ad19 Oct 2026Micki Leksaker ABverified
Image ad19 Oct 2026Micki Leksaker ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Micki.
The creators who tag @mickiofsweden on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mickiofsweden on Instagram, led by Erika Öberg - UGC - Content creator (19.5K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EErika Öberg - UGC - Content creator@obergerikas · 🇸🇪 SE | Parenting family Creator | 19.5K | 2.2% | 1 | Tagged @mickiofsweden |
06 · Competitors according to Gravity
Who Micki competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Micki among Toys brands. The closest is smoby.com, then simbatoys.com, STEINER, ed-inter.co.jp, agatsuma.co.jp, Top Trenz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| smoby.comsmoby.com | |||||||
| simbatoys.comsimbatoys.com | |||||||
| STEINERsteiner-plueschshop.de | |||||||
| ed-inter.co.jped-inter.co.jp | |||||||
| agatsuma.co.jpagatsuma.co.jp | |||||||
| Top Trenztoptrenz.com |
07 · Company
The company behind Micki.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Micki is an e-commerce brand, founded in 1944 according to LinkedIn, on a domain registered in August 2020. It employs about 57 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1944, per LinkedIn
- Domain registered
- 17 Aug 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 57 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mickiofsweden.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Micki
What people ask Google about Micki.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Micki legit?
According to Gravity by Benchr, Micki is a brand: its website has existed since August 2020, its Trustpilot profile is claimed by the brand, it employs 57 people on LinkedIn, it has 13,933 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Micki?
Micki is a Swedish toy company that creates safe, quality toys for children, including popular brands like Lundby, Pippi, and Bamse. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Micki promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Micki advertises on Facebook and Instagram and on Google, where its offers often run. Check mickiofsweden.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Micki?
Gravity by Benchr records a company, founded in 1944 according to LinkedIn, on a domain registered in 2020, with 57 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Micki doing well?
Yes. Gravity by Benchr estimates about 66,200 visits to mickiofsweden.com in September 2026, up 32% in a month and up 134% over three months. Micki ranks #3 of 147 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Micki's ad budget?
Gravity by Benchr does not publish a spend figure for Micki on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands?
Among Toys brands in the Gravity by Benchr index, Micki ranks #3 of 147 by estimated traffic. Its closest competitors on the same market are smoby.com, simbatoys.com, STEINER, ed-inter.co.jp, agatsuma.co.jp. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Micki.