Brand page · Toys · France
Smoby: 55.4K visits a month, 9 active Meta ads.
Smoby — Smoby is a toy manufacturer that produces and sells various types of toys including role play toys, baby and toddler toys, and ride-on vehicles. The company is part of the German SIMBA DICKIE Group, one of the five largest toy manufacturers in Europe. In September 2026 smoby.com drew an estimated 55.4K visits, up 26% on the month before. It ranks #22 of 677 Toys brands in France.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Smoby is a toy manufacturer that produces and sells various types of toys including role play toys, baby and toddler toys, and ride-on vehicles. The company is part of the German SIMBA DICKIE Group, one of the five largest toy manufacturers in Europe.
01 · Traffic
How much traffic Smoby gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smoby drew an estimated 55.4K visits in September 2026, up 26% on the month before and down 17% over three months.
- Worldwide#155,664of 4.5M sites · Top 5%
- In France#5,609of 166K sites · Top 5%
- Toys, worldwide#1,658of 50,509 brands · Top 5%
- Toys, France#22of 677 brands · Top 5%
55.4K
estimated visits in September
1 mo ▲ +25.9%4 mo ▼ −17.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Smoby.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smoby holds 3.3 out of 5 on Trustpilot over 8 reviews, 5 of them in the last twelve months: 38% of customers give five stars and 38% one star.
Children's Store Toy Store Toy Library Children's Toys Store Toy and Game Manufacturer Toy Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Smoby sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Smoby's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Smoby in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Smoby is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smoby runs Meta ads on Facebook, Instagram, and has advertised on Google since December 2025 (text, video).
Puppen-Spielcenter 🧡Smoby8 Oct 2026video
Rollenspielzeug für KinderSmoby6 Oct 2026video
Puppen-Spielcenter 🧡Smoby6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad12 Jan 2026smobyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Smoby.
The creators who tag @smobytoys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smobytoys on Instagram, led by @nikos_my_life (10.8K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| nnikos_my_life@nikos_my_life · 🇵🇱 PL | Parenting family Creator | 10.8K | 0.5% | 2 | Tagged @smobytoys |
06 · Competitors according to Gravity
Who Smoby competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smoby among Toys brands in France. The closest is ed-inter.co.jp, then Micki, simbatoys.com, toyscabin.com, kockashop.hu, daehotoys.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ed-inter.co.jped-inter.co.jp | |||||||
| Mickimickiofsweden.com | |||||||
| simbatoys.comsimbatoys.com | |||||||
| toyscabin.comtoyscabin.com | |||||||
| kockashop.hukockashop.hu | |||||||
| daehotoys.comdaehotoys.com |
07 · Company
The company behind Smoby.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smoby is a company based in France, founded in 2008 according to LinkedIn, on a domain registered in March 2000. It employs about 216 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 2008, per LinkedIn
- Domain registered
- 15 Mar 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 216 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smoby.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smoby
What people ask Google about Smoby.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smoby legit or a scam?
According to Gravity by Benchr, Smoby is a brand based in France: its website has existed since March 2000, it employs 216 people on LinkedIn, it has 30,409 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Smoby sell?
Smoby is a toy manufacturer that produces and sells various types of toys including role play toys, baby and toddler toys, and ride-on vehicles. The company is part of the German SIMBA DICKIE Group, one of the five largest toy manufacturers in Europe. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Smoby promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Smoby advertises on Facebook and Instagram and on Google, where its offers often run. Check smoby.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Smoby?
Gravity by Benchr records a company based in France, founded in 2008 according to LinkedIn, on a domain registered in 2000, with 216 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Smoby doing well?
Not at the moment. Gravity by Benchr estimates about 55,400 visits to smoby.com in September 2026, up 26% in a month and down 17% over three months. Smoby ranks #22 of 677 Toys brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Smoby's ad budget?
Gravity by Benchr does not publish a spend figure for Smoby on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in France?
Among Toys brands in France in the Gravity by Benchr index, Smoby ranks #22 of 677 by estimated traffic. Its closest competitors on the same market are ed-inter.co.jp, Micki, simbatoys.com, toyscabin.com, kockashop.hu. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smoby. Version française.