Brand page · Personal Care · United States
MIELLE: 177K visits a month, 62 active Meta ads, Gravity score 601.
MIELLE — MIELLE ORGANICS is a hair care and beauty brand that creates products with natural ingredients to promote healthy, nourished hair and skin. In September 2026 mielleorganics.com drew an estimated 177K visits, up 31% on the month before. It ranks #467 of 33,626 Personal Care brands in United States and holds a 2.9 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MIELLE ORGANICS is a hair care and beauty brand that creates products with natural ingredients to promote healthy, nourished hair and skin.
01 · Traffic
How much traffic MIELLE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MIELLE drew an estimated 177K visits in September 2026, up 31% on the month before and up 11% over three months.
- Worldwide#58,096of 4.5M sites · Top 5%
- In United States#19,112of 1.2M sites · Top 5%
- Personal Care, worldwide#2,701of 215,119 brands · Top 5%
- Personal Care, United States#467of 33,626 brands · Top 5%
177K
estimated visits in September
1 mo ▲ +31.4%4 mo ▲ +10.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MIELLE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MIELLE holds 2.9 out of 5 on Trustpilot over 23 reviews, 3 of them in the last twelve months: 13% of customers give five stars and 74% one star. That volume places MIELLE in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store Cosmetics Store Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MIELLE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MIELLE sells on Shopify, 70% of its catalogue in stock. The best seller is Rosemary Mint Scalp & Hair Strengthening Oil, at US$9.99, followed by Pomegranate & Honey Leave-In Conditioner and Pomegranate & Honey Detangling Shampoo.
#1Rosemary Mint Scalp & Hair Strengthening OilMIELLEUS$9.99In stock
#2Pomegranate & Honey Leave-In ConditionerMIELLEUS$12.99In stock
#3Pomegranate & Honey Detangling ShampooMIELLEUS$12.99–US$29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MIELLE in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 97% of the catalogue
- In stock
- 70%
- Upper price quartile
- US$13.49
- Currency
- USD
04 · Ads
What MIELLE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MIELLE runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2025 (image, text, video).
Stay ready and never miss the momentMielle Organics7 Oct 2026video
Stay ready and never miss the momentMielle Organics7 Oct 2026video
Stay ready and never miss the momentMielle Organics7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad25 Mar 2026Trophy Wife LLCverified
Text ad5 Mar 2026Click Tech Limitedverified
Text ad28 Feb 2026上海星谷信息科技有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MIELLE.
The creators who tag @mielleorganics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mielleorganics on Instagram, led by Anthony Claxton (3.7M followers, 29.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnthony Claxton@krewkutz · 🇺🇸 US | Beauty cosmetics skincare Creator | 3.7M | 29.0% | 8 | Tagged @mielleorganics |
06 · Competitors according to Gravity
Who MIELLE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MIELLE among Personal Care brands in United States. The closest is Design Essentials, then PATTERN, Fix My Curls, as i am, Ouidad, Bounce Curl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Design Essentialsdesignessentials.com | |||||||
| PATTERNpatternbeauty.com | |||||||
| Fix My Curlsfixmycurls.com | |||||||
| as i amasiamnaturally.com | |||||||
| Ouidadouidad.com | |||||||
| Bounce Curlbouncecurl.com |
07 · Company
The company behind MIELLE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MIELLE is a company based in Merrillville, United States, on a domain registered in April 2014. It employs about 71 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Merrillville
- Founded
- Data not available
- Domain registered
- 1 Apr 2014
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 71 on LinkedIn
- Funding stage
- M and a · last deal: secondary market
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mielleorganics.com · Shopify · USD
- Catalogue
- 101 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MIELLE
What people ask Google about MIELLE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MIELLE legit or a scam?
According to Gravity by Benchr, MIELLE is a brand based in Merrillville, United States: its website has existed since April 2014, it sells on a Shopify store, it employs 71 people on LinkedIn, it has 988,882 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about MIELLE?
Customers rate MIELLE 2.9 out of 5 on Trustpilot over 23 reviews, 3 of them in the last twelve months: 13% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MIELLE?
MIELLE ORGANICS is a hair care and beauty brand that creates products with natural ingredients to promote healthy, nourished hair and skin. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 97% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MIELLE prices: how much is it?
MIELLE's best seller, Rosemary Mint Scalp & Hair Strengthening Oil, sells US$9.99 on mielleorganics.com. 70% of the catalogue is in stock. Gravity does not track prices daily: check mielleorganics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a MIELLE discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MIELLE advertises on Facebook and Instagram and on Google, where its offers often run. Check mielleorganics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MIELLE?
MIELLE sells on its own website, mielleorganics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MIELLE?
Gravity by Benchr records a company based in Merrillville, United States, whose domain was registered in 2014, with 71 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MIELLE growing?
Yes. Gravity by Benchr estimates about 176,500 visits to mielleorganics.com in September 2026, up 31% in a month and up 11% over three months. MIELLE ranks #467 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MIELLE use?
Gravity by Benchr identifies mielleorganics.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MIELLE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MIELLE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, MIELLE ranks #467 of 33,626 by estimated traffic. Its closest competitors on the same market are Design Essentials, PATTERN, Fix My Curls, as i am, Ouidad. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MIELLE.