Brand page · Personal Care · United States
PATTERN: 287K visits a month, 74 active Meta ads, Gravity score 598.
PATTERN — Pattern Beauty is a haircare line designed for curly, coily and tight-textured hair patterns, created by actress and activist Tracee Ellis Ross. In September 2026 patternbeauty.com drew an estimated 287K visits, up 2% on the month before. It ranks #276 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Pattern Beauty is a haircare line designed for curly, coily and tight-textured hair patterns, created by actress and activist Tracee Ellis Ross.
01 · Traffic
How much traffic PATTERN gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PATTERN drew an estimated 287K visits in September 2026, up 2% on the month before and down 11% over three months.
- Worldwide#38,937of 4.5M sites · Top 1%
- In United States#12,667of 1.2M sites · Top 5%
- Personal Care, worldwide#1,658of 215,119 brands · Top 1%
- Personal Care, United States#276of 33,626 brands · Top 1%
287K
estimated visits in September
1 mo ▲ +1.8%4 mo ▼ −11.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PATTERN.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PATTERN holds 2.6 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 20% of customers give five stars and 80% one star.
Health and Beauty Shop Sportswear Store Clothing Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PATTERN sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PATTERN sells on Shopify, 97% of its catalogue in stock. The best seller is Leave-In Conditioner, at US$12.00–US$49.00, followed by Hydration Shampoo and Shipping Protection by Route.
#1Leave-In ConditionerPATTERNUS$12.00–US$49.00In stock
#2Hydration ShampooPATTERNUS$12.00–US$45.00In stock
#3Shipping Protection by RoutePATTERNUS$0.98–US$140.38In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PATTERN in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 94% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$29.00
- Currency
- USD
04 · Ads
What PATTERN is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PATTERN runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
Thirsty Curls, Solved.PATTERN6 Oct 2026video
Limited-Time OffferPATTERN6 Oct 2026video
Thirsty Curls, Solved.PATTERN6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026PATTERN Beauty LLCverified
Text ad21 Oct 2026PATTERN Beauty LLCverified
Image ad21 Oct 2026PATTERN Beauty LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PATTERN.
The creators who tag @patternbeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @patternbeauty on Instagram, led by Curls Monthly | Curl Care Subscription & Curly Hair Education (21.7K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCurls Monthly | Curl Care Subscription & Curly Hair Education@curlsmonthly · 🇺🇸 US | Beauty cosmetics skincare Creator | 21.7K | 0.4% | 7 | Tagged @patternbeauty |
06 · Competitors according to Gravity
Who PATTERN competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PATTERN among Personal Care brands in United States. The closest is Design Essentials, then MIELLE, Bounce Curl, Ouidad, as i am, Camille Rose.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Design Essentialsdesignessentials.com | |||||||
| MIELLEmielleorganics.com | |||||||
| Bounce Curlbouncecurl.com | |||||||
| Ouidadouidad.com | |||||||
| as i amasiamnaturally.com | |||||||
| Camille Rosecamillerose.com |
07 · Company
The company behind PATTERN.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PATTERN is a company based in El Segundo, United States, founded in 2019 according to LinkedIn, on a domain registered in September 2018. It employs about 46 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · El Segundo
- Founded
- 2019, per LinkedIn
- Domain registered
- 26 Sept 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 46 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- patternbeauty.com · Shopify · USD
- Catalogue
- 210 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PATTERN
What people ask Google about PATTERN.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PATTERN legit or a scam?
According to Gravity by Benchr, PATTERN is a brand based in El Segundo, United States: its website has existed since September 2018, it sells on a Shopify store, it employs 46 people on LinkedIn, it has 453,726 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does PATTERN sell?
Pattern Beauty is a haircare line designed for curly, coily and tight-textured hair patterns, created by actress and activist Tracee Ellis Ross. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is PATTERN expensive?
PATTERN's best seller, Leave-In Conditioner, sells from US$12.00 to US$49.00 on patternbeauty.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check patternbeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
PATTERN promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: PATTERN advertises on Facebook and Instagram and on Google, where its offers often run. Check patternbeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy PATTERN?
PATTERN sells on its own website, patternbeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind PATTERN?
Gravity by Benchr records a company based in El Segundo, United States, founded in 2019 according to LinkedIn, on a domain registered in 2018, with 46 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PATTERN doing well?
Not at the moment. Gravity by Benchr estimates about 286,600 visits to patternbeauty.com in September 2026, up 2% in a month and down 11% over three months. PATTERN ranks #276 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PATTERN use?
Gravity by Benchr identifies patternbeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is PATTERN's ad budget?
Gravity by Benchr does not publish a spend figure for PATTERN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, PATTERN ranks #276 of 33,626 by estimated traffic. Its closest competitors on the same market are Design Essentials, MIELLE, Bounce Curl, Ouidad, as i am. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PATTERN.