Brand page · Food Items · Switzerland
Migros traffic, ads & competitors 6.6m visits a month, 115 active Meta ads.
Migros — Migros is a Swiss retail company that operates grocery stores and offers online shopping with home delivery services. In September 2026 migros.ch drew an estimated 6.6m visits, down 3% on the month before. It ranks #1 of 464 Food Items brands in Switzerland and holds a 1.7 Trustpilot rating over 908 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Migros is a Swiss retail company that operates grocery stores and offers online shopping with home delivery services.
01 · Traffic
Migros website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Migros drew an estimated 6.6m visits in September 2026, down 3% on the month before and up 4% over three months.
- Worldwide#3,093of 4.5m sites · Top 1%
- In Switzerland#12of 26.5k sites · Top 1%
- Food Items, worldwide#56of 260,714 brands · Top 1%
- Food Items, Switzerland#1of 464 brands · Top 1%
6.6m
estimated visits in September
1 mo ▼ −2.9%4 mo ▲ +4.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Migros reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Migros holds 1.7 out of 5 on Trustpilot over 908 reviews, 188 of them in the last twelve months: 10% of customers give five stars and 72% one star. That volume places Migros in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Migros best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Migros's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Migros in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Migros ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Migros runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Nicht jede Überraschung läuft nach Plan. 🥹 Der Rheinfall hatte heute Pause, unser Picknick zum Glück nicht. 😋 Mit feinen Produkten von«Aus dMigros8 Oct 2026video
MigrosMigros8 Oct 2026image
Nicht jede Überraschung läuft nach Plan. 🥹 Der Rheinfall hatte heute Pause, unser Picknick zum Glück nicht. 😋 Mit feinen Produkten von«Aus dMigros8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Migros-Genossenschafts-Bundverified
Text ad21 Oct 2026Migros Genossenschafts Bundverified
Text ad21 Oct 2026Migros-Genossenschafts-Bundverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Migros influencers
The creators who tag @migros on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Migros competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Migros among Food Items brands in Switzerland. The closest is Lidl, then ALDI SUISSE, Volg, intermarche.com, colruyt.be, carrefour.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lidllidl.ch | |||||||
| ALDI SUISSEaldi-now.ch | |||||||
| Volgvolg.ch | |||||||
| intermarche.comintermarche.com | |||||||
| colruyt.becolruyt.be | |||||||
| carrefour.frcarrefour.fr |
07 · Company
Who is behind Migros?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Migros is a company based in Switzerland. It employs about 3,611 people.
- Entity country
- 🇨🇭 Switzerland
- Status
- Operating
- Employees
- 3,611 on LinkedIn
- Own store
- migros.ch
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Migros
What people ask Google about Migros.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Migros legit or a scam?
According to Gravity by Benchr, Migros is a brand based in Switzerland: its Trustpilot profile is claimed by the brand, it employs 3,611 people on LinkedIn, it has 306,707 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Migros reviews: is it worth it?
Customers rate Migros 1.7 out of 5 on Trustpilot over 908 reviews, 188 of them in the last twelve months: 10% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Migros sell?
Migros is a Swiss retail company that operates grocery stores and offers online shopping with home delivery services. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Migros discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Migros advertises on Facebook and Instagram and on Google, where its offers often run. Check migros.ch for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Migros?
Gravity by Benchr records a company based in Switzerland, with 3,611 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Migros doing well?
Yes. Gravity by Benchr estimates about 6,621,800 visits to migros.ch in September 2026, down 3% in a month and up 4% over three months. Migros ranks #1 of 464 Food Items brands in Switzerland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Migros spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Migros on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Switzerland?
Among Food Items brands in Switzerland in the Gravity by Benchr index, Migros ranks #1 of 464 by estimated traffic. Its closest competitors on the same market are Lidl, ALDI SUISSE, Volg, intermarche.com and colruyt.be. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Migros.