Brand page · Personal Care · United States
Milani Cosmetics: 281K visits a month, 121 active Meta ads, Gravity score 562.
Milani Cosmetics — Milani Cosmetics is a beauty brand that sells makeup products including face makeup, eye makeup, skincare, lipstick and other beauty items for women and people of all ages and skin tones. In September 2026 milanicosmetics.com drew an estimated 281K visits, up 11% on the month before. It ranks #285 of 33,626 Personal Care brands in United States and holds a 2.2 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Milani Cosmetics is a beauty brand that sells makeup products including face makeup, eye makeup, skincare, lipstick and other beauty items for women and people of all ages and skin tones.
01 · Traffic
How much traffic Milani Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Milani Cosmetics drew an estimated 281K visits in September 2026, up 11% on the month before and up 17% over three months.
- Worldwide#39,519of 4.5M sites · Top 1%
- In United States#12,854of 1.2M sites · Top 5%
- Personal Care, worldwide#1,683of 215,119 brands · Top 1%
- Personal Care, United States#285of 33,626 brands · Top 1%
281K
estimated visits in September
1 mo ▲ +10.9%4 mo ▲ +17.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Milani Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Milani Cosmetics holds 2.2 out of 5 on Trustpilot over 21 reviews, 5 of them in the last twelve months: 14% of customers give five stars and 67% one star. That volume places Milani Cosmetics in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Industry Beauty Product Supplier Cosmetics Store Beauty Supply Store Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Milani Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Milani Cosmetics sells on Shopify, 94% of its catalogue in stock. The best seller is Conceal + Perfect 2-In-1 Foundation + Concealer, at US$12.99, followed by Color Statement Lipstick and Color Fetish Matte Lipstick.
#1Conceal + Perfect 2-In-1 Foundation + ConcealerMilani CosmeticsUS$12.99In stock
#2Color Statement LipstickMilani CosmeticsUS$7.49In stock
#3Color Fetish Matte LipstickMilani CosmeticsUS$11.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Milani Cosmetics in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 66% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$20.37
- Currency
- USD
04 · Ads
What Milani Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Milani Cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
Milani Conceal + Perfect 2-In-1 Foundation + Concealer - 09a Natural TanMilani6 Oct 2026image
Cheek Kiss Cream BronzerMilani6 Oct 2026video
Cheek Kiss Cream BronzerMilani6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026New Milani Group LLCverified
Text ad20 Oct 2026New Milani Group LLCverified
Text ad20 Oct 2026New Milani Group LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Milani Cosmetics.
The creators who tag @milanicosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @milanicosmetics on Instagram, led by Tayla Nicole Rivera (15.1K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTayla Nicole Rivera@taylariveraa · 🇺🇸 US | Beauty cosmetics skincare Creator | 15.1K | 0.4% | 12 | Tagged @milanicosmetics |
06 · Competitors according to Gravity
Who Milani Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Milani Cosmetics among Personal Care brands in United States. The closest is COVERGIRL, then e.l.f. Cosmetics, maccosmetics.fr, maybelline.it, SUGAR Cosmetics, rimmellondon.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| COVERGIRLcovergirl.com | |||||||
| e.l.f. Cosmeticselfcosmetics.com | |||||||
| maccosmetics.frmaccosmetics.fr | |||||||
| maybelline.itmaybelline.it | |||||||
| SUGAR Cosmeticssugarcosmetics.com | |||||||
| rimmellondon.comrimmellondon.com |
07 · Company
The company behind Milani Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Milani Cosmetics is a company based in Culver City, United States, founded in 2001 according to LinkedIn, on a domain registered in October 2002. It employs about 140 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Culver City
- Founded
- 2001, per LinkedIn
- Domain registered
- 23 Oct 2002
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 140 on LinkedIn · 51-200
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- milanicosmetics.com · Shopify · USD
- Catalogue
- 151 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Milani Cosmetics
What people ask Google about Milani Cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Milani Cosmetics a legit company?
According to Gravity by Benchr, Milani Cosmetics is a brand based in Culver City, United States: its website has existed since October 2002, it sells on a Shopify store, it employs 140 people on LinkedIn, it has 3,762,673 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Milani Cosmetics reviews
Customers rate Milani Cosmetics 2.2 out of 5 on Trustpilot over 21 reviews, 5 of them in the last twelve months: 14% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Milani Cosmetics known for?
Milani Cosmetics is a beauty brand that sells makeup products including face makeup, eye makeup, skincare, lipstick and other beauty items for women and people of all ages and skin tones. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Milani Cosmetics expensive?
Milani Cosmetics' best seller, Conceal + Perfect 2-In-1 Foundation + Concealer, sells US$12.99 on milanicosmetics.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check milanicosmetics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Milani Cosmetics have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Milani Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check milanicosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Milani Cosmetics?
Milani Cosmetics sells on its own website, milanicosmetics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Milani Cosmetics?
Gravity by Benchr records a company based in Culver City, United States, founded in 2001 according to LinkedIn, on a domain registered in 2002, with 140 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Milani Cosmetics doing well?
Yes. Gravity by Benchr estimates about 281,300 visits to milanicosmetics.com in September 2026, up 11% in a month and up 17% over three months. Milani Cosmetics ranks #285 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Milani Cosmetics use?
Gravity by Benchr identifies milanicosmetics.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Milani Cosmetics' ad budget?
Gravity by Benchr does not publish a spend figure for Milani Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Milani Cosmetics ranks #285 of 33,626 by estimated traffic. Its closest competitors on the same market are COVERGIRL, e.l.f. Cosmetics, maccosmetics.fr, maybelline.it, SUGAR Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Milani Cosmetics.