Brand page · Personal Care · France
MAC Cosmetics: 136K visits a month, 23 active Meta ads.
MAC Cosmetics — MAC Cosmetics is a beauty and makeup brand that offers products for all ages, ethnicities, and genders. In September 2026 maccosmetics.fr drew an estimated 136K visits, up 26% on the month before. It ranks #48 of 3,383 Personal Care brands in France and holds a 1.5 Trustpilot rating over 155 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
MAC Cosmetics is a beauty and makeup brand that offers products for all ages, ethnicities, and genders.
01 · Traffic
How much traffic MAC Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MAC Cosmetics drew an estimated 136K visits in September 2026, up 26% on the month before and up 16% over three months.
- Worldwide#72,352of 4.5M sites · Top 5%
- In France#2,782of 166K sites · Top 5%
- Personal Care, worldwide#3,463of 215,119 brands · Top 5%
- Personal Care, France#48of 3,383 brands · Top 5%
136K
estimated visits in September
1 mo ▲ +26.2%4 mo ▲ +15.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MAC Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MAC Cosmetics holds 1.5 out of 5 on Trustpilot over 155 reviews, 5 of them in the last twelve months: 9% of customers give five stars and 79% one star. That volume places MAC Cosmetics in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MAC Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MAC Cosmetics's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MAC Cosmetics in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What MAC Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MAC Cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Glisse. Estompe. Rayonne.M·A·C Cosmetics6 Oct 2026video
Glisse. Estompe. Rayonne.M·A·C Cosmetics5 Oct 2026video
Glisse. Estompe. Rayonne.M·A·C Cosmetics5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MINDSHARE MEDIA WORLDWIDE LIMITEDverified
Image ad20 Oct 2026MINDSHARE MEDIA WORLDWIDE LIMITEDverified
Text ad20 Oct 2026MINDSHARE MEDIA WORLDWIDE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MAC Cosmetics.
The creators who tag @maccosmeticsfrance on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @maccosmeticsfrance on Instagram, led by MAQUILLEUSE PARIS💄✨ (14.7K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMAQUILLEUSE PARIS💄✨@glamm_bylam · 🇫🇷 FR | Beauty cosmetics skincare Creator | 14.7K | — | 9 | Tagged @maccosmeticsfrance |
06 · Competitors according to Gravity
Who MAC Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MAC Cosmetics among Personal Care brands in France. The closest is Nars, then Bobbi Brown Cosmetics, about-face, maybelline.it, Anastasia Beverly Hills, rem beauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Narsnarscosmetics.de | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| about-faceaboutface.com | |||||||
| maybelline.itmaybelline.it | |||||||
| Anastasia Beverly Hillsanastasiabeverlyhills.com | |||||||
| rem beautyrembeauty.com |
07 · Company
The company behind MAC Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MAC Cosmetics is a company based in France, founded in 1984 according to LinkedIn, on a domain registered in June 2005. It employs about 14,671 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇫🇷 France
- Founded
- 1984, per LinkedIn
- Domain registered
- 21 Jun 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14,671 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- maccosmetics.fr
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MAC Cosmetics
What people ask Google about MAC Cosmetics.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MAC Cosmetics a legit company?
According to Gravity by Benchr, MAC Cosmetics is a brand based in France: its website has existed since June 2005, its Trustpilot profile is claimed by the brand, it employs 14,671 people on LinkedIn, it has 656,115 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
MAC Cosmetics reviews
Customers rate MAC Cosmetics 1.5 out of 5 on Trustpilot over 155 reviews, 5 of them in the last twelve months: 9% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MAC Cosmetics?
MAC Cosmetics is a beauty and makeup brand that offers products for all ages, ethnicities, and genders. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a MAC Cosmetics discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MAC Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check maccosmetics.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns MAC Cosmetics?
Gravity by Benchr records a company based in France, founded in 1984 according to LinkedIn, on a domain registered in 2005, with 14,671 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is MAC Cosmetics doing well?
Yes. Gravity by Benchr estimates about 136,100 visits to maccosmetics.fr in September 2026, up 26% in a month and up 16% over three months. MAC Cosmetics ranks #48 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is MAC Cosmetics' ad budget?
Gravity by Benchr does not publish a spend figure for MAC Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, MAC Cosmetics ranks #48 of 3,383 by estimated traffic. Its closest competitors on the same market are Nars, Bobbi Brown Cosmetics, about-face, maybelline.it, Anastasia Beverly Hills. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MAC Cosmetics. Version française.