Brand page · Personal Care · United Kingdom
Rimmel London: 139K visits a month, 107 active Meta ads.
Rimmel London — Rimmel London is a beauty brand that sells affordable, cruelty-free cosmetics and iconic makeup products. In September 2026 rimmellondon.com drew an estimated 139K visits, down 14% on the month before. It ranks #581 of 33,626 Personal Care brands in United Kingdom and holds a 1.9 Trustpilot rating over 40 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Rimmel London is a beauty brand that sells affordable, cruelty-free cosmetics and iconic makeup products.
01 · Traffic
How much traffic Rimmel London gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rimmel London drew an estimated 139K visits in September 2026, down 14% on the month before and down 20% over three months.
- Worldwide#71,179of 4.5M sites · Top 5%
- In United States#23,461of 1.2M sites · Top 5%
- Personal Care, worldwide#3,408of 215,119 brands · Top 5%
- Personal Care, United States#581of 33,626 brands · Top 5%
139K
estimated visits in September
1 mo ▼ −14.4%4 mo ▼ −19.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rimmel London.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rimmel London holds 1.9 out of 5 on Trustpilot over 40 reviews, 4 of them in the last twelve months: 30% of customers give five stars and 50% one star. That volume places Rimmel London in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Supply Store Cosmetics Industry Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rimmel London sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rimmel London's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Rimmel London in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Rimmel London is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rimmel London runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since March 2023 (image, text, video).
Find your shade now!Rimmel London7 Oct 2026video
RIMMEL LONDON Fond de ten stick Multitasker 40, 1 buc | dm.roRimmel London7 Oct 2026image
Find your shade now!Rimmel London7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad1 Dec 2025COTY UK & I Ltd.verified
Text ad1 Dec 2025COTY UK & I Ltd.verified
Text ad1 Dec 2025COTY UK & I Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rimmel London.
The creators who tag @rimmellondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rimmellondon on Instagram, led by Pawandeep Kaur Parmar (16.3K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPawandeep Kaur Parmar@roopsparmar · 🇮🇳 IN | Fashion style luxury Creator | 16.3K | 0.8% | 12 | Tagged @rimmellondon |
06 · Competitors according to Gravity
Who Rimmel London competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rimmel London among Personal Care brands in United Kingdom. The closest is Maybelline New York, then COVERGIRL, e.l.f. Cosmetics, wet n wild Beauty, essence makeup, Catrice Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Maybelline New Yorkmaybelline.com | |||||||
| COVERGIRLcovergirl.com | |||||||
| e.l.f. Cosmeticselfcosmetics.com | |||||||
| wet n wild Beautywetnwildbeauty.com | |||||||
| essence makeupessencemakeup.com | |||||||
| Catrice Cosmeticscatricecosmetics.com |
07 · Company
The company behind Rimmel London.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rimmel London is a company based in United Kingdom, on a domain registered in February 2000.
- Legal name
- Data not available
- Registration no.
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- VAT
- Data not available
- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 10 Feb 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
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- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rimmellondon.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rimmel London
What people ask Google about Rimmel London.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rimmel London a legit company?
According to Gravity by Benchr, Rimmel London is a brand based in United Kingdom: its website has existed since February 2000, it has 1,103,533 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Rimmel London?
Customers rate Rimmel London 1.9 out of 5 on Trustpilot over 40 reviews, 4 of them in the last twelve months: 30% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rimmel London known for?
Rimmel London is a beauty brand that sells affordable, cruelty-free cosmetics and iconic makeup products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Rimmel London discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rimmel London advertises on Facebook and Instagram and on Google, where its offers often run. Check rimmellondon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Rimmel London?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2000. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rimmel London growing?
Not at the moment. Gravity by Benchr estimates about 138,800 visits to rimmellondon.com in September 2026, down 14% in a month and down 20% over three months. Rimmel London ranks #581 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Rimmel London spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rimmel London on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Rimmel London ranks #581 of 33,626 by estimated traffic. Its closest competitors on the same market are Maybelline New York, COVERGIRL, e.l.f. Cosmetics, wet n wild Beauty, essence makeup. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rimmel London.