Brand page · Decor · Italy
Milani traffic, ads & competitors 46.5k visits a month, 34 active Meta ads.
Milani — Milani Home is an online retailer specializing in furniture and decorations for home and garden, offering collections ranging from contemporary to boho chic, modern and industrial styles. In September 2026 milanihome.it drew an estimated 46.5k visits, down 39% on the month before. It ranks #44 of 1,989 Decor brands in Italy and holds a 4.3 Trustpilot rating over 3,868 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Milani Home is an online retailer specializing in furniture and decorations for home and garden, offering collections ranging from contemporary to boho chic, modern and industrial styles.
01 · Traffic
Milani website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Milani drew an estimated 46.5k visits in September 2026, down 39% on the month before and down 30% over three months.
- Worldwide#181,093of 4.5m sites · Top 5%
- In Italy#4,244of 138k sites · Top 5%
- Decor, worldwide#3,747of 185,686 brands · Top 5%
- Decor, Italy#44of 1,989 brands · Top 5%
46.5k
estimated visits in September
1 mo ▼ −38.9%4 mo ▼ −29.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Milani reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Milani holds 4.3 out of 5 on Trustpilot over 3,868 reviews, 324 of them in the last twelve months: 71% of customers give five stars and 6% one star. That volume places Milani in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Furniture Accessories Wicker Store Garden Furniture Shop Furniture Store Outdoor Furniture Store Kitchen Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Milani best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Milani's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Milani in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Milani ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Milani runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since May 2024 (image, text, video).
Milani HomeMilani Home13 Oct 2026image
Milani HomeMilani Home13 Oct 2026image
Milani HomeMilani Home13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Milani Homeverified
Text ad21 Oct 2026Milani Homeverified
Image ad21 Oct 2026Milani Homeverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Milani influencers
The creators who tag @milanihomeig on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Milani competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Milani among Decor brands in Italy. The closest is Furniture World, then Beliani Italia, TRENDS.de, Furniture Maxi, sohome.nl, Made in Meubles.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Furniture Worldfurnitureworld.co.uk | |||||||
| Beliani Italiabeliani.it | |||||||
| TRENDS.detrends.de | |||||||
| Furniture Maxifurnituremaxi.com | |||||||
| sohome.nlsohome.nl | |||||||
| Made in Meublesmade-in-meubles.com |
07 · Company
Who is behind Milani?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Milani is a company based in Italy, on a domain registered in November 2017. It employs about 21 people.
- Entity country
- 🇮🇹 Italy
- Domain registered
- 29 Nov 2017
- Employees
- 21 on LinkedIn
- Own store
- milanihome.it
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Milani
What people ask Google about Milani.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Milani a legit company?
According to Gravity by Benchr, Milani is a brand based in Italy: its website has existed since November 2017, its Trustpilot profile is claimed by the brand, it employs 21 people on LinkedIn, it has 5,032 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Milani?
Customers rate Milani 4.3 out of 5 on Trustpilot over 3,868 reviews, 324 of them in the last twelve months: 71% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Milani sell?
Milani Home is an online retailer specializing in furniture and decorations for home and garden, offering collections ranging from contemporary to boho chic, modern and industrial styles. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a Milani discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Milani advertises on Facebook and Instagram and on Google, where its offers often run. Check milanihome.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Milani?
Gravity by Benchr records a company based in Italy, whose domain was registered in 2017, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Milani growing?
Not at the moment. Gravity by Benchr estimates about 46,500 visits to milanihome.it in September 2026, down 39% in a month and down 30% over three months. Milani ranks #44 of 1,989 Decor brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Milani's ad budget?
Gravity by Benchr does not publish a spend figure for Milani on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Italy?
Among Decor brands in Italy in the Gravity by Benchr index, Milani ranks #44 of 1,989 by estimated traffic. Its closest competitors on the same market are Furniture World, Beliani Italia, TRENDS.de, Furniture Maxi and sohome.nl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Milani.