Brand page · Outdoor Recreation · Poland
Militaria.pl: 3.3m visits a month, 45 active Meta ads.
Militaria.pl — Militaria.pl is a Polish online store specializing in military equipment, outdoor gear, and self-defense products. The company offers over 100,000 products including airguns, air soft guns, optics, self-defense items, outdoor products, apparel, cutlery, and law enforcement equipment. In September 2026 militaria.pl drew an estimated 3.3m visits, down 16% on the month before. It ranks #1 of 222 Outdoor Recreation brands in Poland and holds a 4.8 Trustpilot rating over 14,475 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Militaria.pl is a Polish online store specializing in military equipment, outdoor gear, and self-defense products. The company offers over 100,000 products including airguns, air soft guns, optics, self-defense items, outdoor products, apparel, cutlery, and law enforcement equipment.
01 · Traffic
How much traffic Militaria.pl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Militaria.pl drew an estimated 3.3m visits in September 2026, down 16% on the month before and down 4% over three months.
- Worldwide#5,515of 4.5m sites · Top 1%
- In Poland#85of 91.7k sites · Top 1%
- Outdoor Recreation, worldwide#14of 101,136 brands · Top 1%
- Outdoor Recreation, Poland#1of 222 brands · Top 1%
3.3m
estimated visits in September
1 mo ▼ −15.9%4 mo ▼ −3.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Militaria.pl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Militaria.pl holds 4.8 out of 5 on Trustpilot over 14,475 reviews, 11,707 of them in the last twelve months: 92% of customers give five stars and 3% one star. That volume places Militaria.pl in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, Militaria.pl scores 4.9 over 11 reviews.
Hobby Store Outdoor Clothing and Equipment Shop Airsoft Supply Store Army & Navy Surplus Shop Men's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Militaria.pl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Militaria.pl's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Militaria.pl in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
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04 · Ads
What Militaria.pl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Militaria.pl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image).
Legalna samoobrona, która działaMilitaria.pl7 Oct 2026image
Dare to be tacticalMilitaria.pl5 Oct 2026image
Koszulka termoaktywna Mil-Tec - OliveMilitaria.pl2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad25 May 2026SALESTUBE SP Z O Overified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Militaria.pl.
The creators who tag @militaria.pl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @militaria.pl on Instagram, led by Wodna Służba Ratownicza (10.2k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWodna Służba Ratownicza@wodnasluzbaratownicza · 🇵🇱 PL | News politics diplomacy Creator | 10.2k | 1.3% | 4 | Tagged @militaria.pl |
06 · Competitors according to Gravity
Who Militaria.pl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Militaria.pl among Outdoor Recreation brands in Poland. The closest is ARMORY24.RU, then russvoin.ru, MILITARY, SpecShop.pl, Rigad.cz, ARMED STORE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ARMORY24.RUarmory24.ru | |||||||
| russvoin.rurussvoin.ru | |||||||
| MILITARYmilitary.pl | |||||||
| SpecShop.plspecshop.pl | |||||||
| Rigad.czrigad.cz | |||||||
| ARMED STOREarmed.cz |
07 · Company
The company behind Militaria.pl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Militaria.pl is a company based in Poland, founded in 1998 according to LinkedIn, on a domain registered in April 2000. It employs about 230 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇱 Poland
- Founded
- 1998, per LinkedIn
- Domain registered
- 25 Apr 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 230 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- militaria.pl · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Militaria.pl
What people ask Google about Militaria.pl.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Militaria.pl a legit company?
According to Gravity by Benchr, Militaria.pl is a brand based in Poland: its website has existed since April 2000, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 230 people on LinkedIn, it has 44,742 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Militaria.pl?
Customers rate Militaria.pl 4.8 out of 5 on Trustpilot over 14,475 reviews, 11,707 of them in the last twelve months: 92% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Militaria.pl scores 4.9 over 11 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Militaria.pl sell?
Militaria.pl is a Polish online store specializing in military equipment, outdoor gear, and self-defense products. The company offers over 100,000 products including airguns, air soft guns, optics, self-defense items, outdoor products, apparel, cutlery, and law enforcement equipment. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Militaria.pl promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Militaria.pl advertises on Facebook and Instagram and on Google, where its offers often run. Check militaria.pl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Militaria.pl?
Militaria.pl sells on its own website, militaria.pl, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Militaria.pl?
Gravity by Benchr records a company based in Poland, founded in 1998 according to LinkedIn, on a domain registered in 2000, with 230 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Militaria.pl doing well?
Not at the moment. Gravity by Benchr estimates about 3,274,900 visits to militaria.pl in September 2026, down 16% in a month and down 4% over three months. Militaria.pl ranks #1 of 222 Outdoor Recreation brands in Poland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Militaria.pl use?
Gravity by Benchr identifies militaria.pl as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
What is Militaria.pl's ad budget?
Gravity by Benchr does not publish a spend figure for Militaria.pl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Poland?
Among Outdoor Recreation brands in Poland in the Gravity by Benchr index, Militaria.pl ranks #1 of 222 by estimated traffic. Its closest competitors on the same market are ARMORY24.RU, russvoin.ru, MILITARY, SpecShop.pl and Rigad.cz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Militaria.pl.