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Brand page · Clothing · United Kingdom

MilitaryMart Top 5% worldwide Top 5% in the United Kingdom Top 5% in Clothing Top 5% in Clothing in the United Kingdom
militarymart.co.uk·🇬🇧 Lancashire, United Kingdom· Shopify·Since 2003

MilitaryMart traffic, ads & competitors 65.5k visits a month, 67 active Meta ads, Gravity score 604.

MilitaryMart — MilitaryMart is a UK army surplus store that sells genuine military clothing, camping gear, bushcraft equipment, and ex-MOD vehicles. In September 2026 militarymart.co.uk drew an estimated 65.5k visits, down 43% on the month before. It ranks #780 of 19,668 Clothing brands in the United Kingdom and holds a 4.1 Trustpilot rating over 357 reviews.

militarymart.co.uk@militarymart.co.uk 6.2kFacebookLinkedIn 3Trustpilot 4.1Meta Ad Library 67

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
65.5k
−43% vs. August 2026
Instagram followers
6.2k
1,244 posts · @militarymart.co.uk
Trustpilot
4.1
357 reviews · 256 in 12 months
Meta ads
67
active · on Google since 2025
Products
63%
in stock · 89 collections
Rank in the United Kingdom
#780
of 19,668 in Clothing
LinkedIn
3
followers · 2 employees
Earned media value
€10.9
per month, Instagram

Gravity score

604/ 1000 · 9 of 10 indicators rated
Brand Power544
Momentum595
Performance673

Percentiles within 1008 peers: Clothing brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

MilitaryMart is a UK army surplus store that sells genuine military clothing, camping gear, bushcraft equipment, and ex-MOD vehicles.

01 · Traffic

MilitaryMart website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

MilitaryMart drew an estimated 65.5k visits in September 2026, down 43% on the month before and up 4% over three months.

  • Worldwide#134,919of 4.5m sites · Top 5%
  • In United Kingdom#7,053of 192k sites · Top 5%
  • Clothing, worldwide#13,058of 459,295 brands · Top 5%
  • Clothing, United Kingdom#780of 19,668 brands · Top 5%
Monthly visitssource Sept 2026

65.5k

estimated visits in September

1 mo ▼ −42.6%4 mo ▲ +4.3%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

MilitaryMart reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

MilitaryMart holds 4.1 out of 5 on Trustpilot over 357 reviews, 256 of them in the last twelve months: 62% of customers give five stars and 23% one star. That volume places MilitaryMart in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotclaimed page · read 21 Oct 2026
4.1TrustScore · 357 reviews · 256 in 12 months
Top 20% review volumeTop 30% rating quality
5 ★62%
4 ★7%
3 ★5%
2 ★4%
1 ★23%

Camping Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

MilitaryMart best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

MilitaryMart sells on Shopify, 63% of its catalogue in stock. The best seller is Polish Army Dome tent Lavvu teepee, at £75.00–£125.00, followed by Ex-police Cargo Trousers and Genuine Polish Army Vintage Canvas Shoulder / Side Bag (Grade A).

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Camping & Hiking3%
Collectibles2%
Uniforms & Workwear2%
Lifts & Hoists1%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing33%
Outdoor Recreation15%
Clothing Accessories8%
Hobbies & Creative Arts6%
Shoes5%

The dominant category places MilitaryMart in its comparison group.

Prices and ratingsstore data
Average rating
4.69 / 5
Rated products
22% of the catalogue
In stock
63%
Upper price quartile
US$39.69
Currency
GBP

05 · Influencers

MilitaryMart influencers

The creators who tag @militarymart.co.uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @militarymart.co.uk · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

MilitaryMart competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for MilitaryMart among Clothing brands in the United Kingdom. The closest is Goarmy, then Army and Navy Stores UK supply all your outdoor needs, JRS Industrial Supplies, John Bull, The Army & Navy Stores, Military Kit.

CompetitorsClothing · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Goarmygoarmy.co.uk
Army and Navy Stores UK supply all your outdoor needsarmynavystores.co.uk
JRS Industrial Suppliesjrsindustrial.co.uk
John Bulljohnbullclothing.com
The Army & Navy Storesthearmynavystores.com
Military Kitmilitarykit.com
Competitors Gravity finds for MilitaryMart. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare MilitaryMart with Goarmy

07 · Company

Who is behind MilitaryMart?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

MilitaryMart is a company based in Lancashire, United Kingdom, on a domain registered in November 2003. It employs about 2 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Lancashire
Domain registered
1 Nov 2003
Employees
2 on LinkedIn
DistributionGravity index, Nov 2026
Own store
militarymart.co.uk · Shopify · GBP
Catalogue
89 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about MilitaryMart

What people ask Google about MilitaryMart.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is MilitaryMart legit?

According to Gravity by Benchr, MilitaryMart is a brand based in Lancashire, United Kingdom: its website has existed since November 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 6,180 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

MilitaryMart reviews: is it worth it?

Customers rate MilitaryMart 4.1 out of 5 on Trustpilot over 357 reviews, 256 of them in the last twelve months: 62% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is MilitaryMart known for?

MilitaryMart is a UK army surplus store that sells genuine military clothing, camping gear, bushcraft equipment, and ex-MOD vehicles. Gravity by Benchr classifies it under Clothing, with Camping & Hiking making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is MilitaryMart expensive?

MilitaryMart's best seller, Polish Army Dome tent Lavvu teepee, sells from £75.00 to £125.00 on militarymart.co.uk. 63% of the catalogue is in stock. Gravity does not track prices daily: check militarymart.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does MilitaryMart have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: MilitaryMart advertises on Facebook and Instagram and on Google, where its offers often run. Check militarymart.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy MilitaryMart?

MilitaryMart sells on its own website, militarymart.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns MilitaryMart?

Gravity by Benchr records a company based in Lancashire, United Kingdom, whose domain was registered in 2003, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is MilitaryMart doing well?

Yes. Gravity by Benchr estimates about 65,500 visits to militarymart.co.uk in September 2026, down 43% in a month and up 4% over three months. MilitaryMart ranks #780 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does MilitaryMart use?

Gravity by Benchr identifies militarymart.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does MilitaryMart spend on Meta ads?

Gravity by Benchr does not publish a spend figure for MilitaryMart on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in the United Kingdom?

Among Clothing brands in the United Kingdom in the Gravity by Benchr index, MilitaryMart ranks #780 of 19,668 by estimated traffic. Its closest competitors on the same market are Goarmy, Army and Navy Stores UK supply all your outdoor needs, JRS Industrial Supplies, John Bull and The Army & Navy Stores. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MilitaryMart.