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- Millie & Ralph
Brand page · Clothing · United Kingdom
Millie & Ralph: 90.8k visits a month, 28 active Meta ads, Gravity score 486.
Millie & Ralph — Millie & Ralph is a boutique baby clothes brand that specializes in providing high-quality, knitted baby clothes and other baby products. In September 2026 millieandralph.co.uk drew an estimated 90.8k visits, down 4% on the month before. It ranks #582 of 19,668 Clothing brands in United Kingdom and holds a 4.7 Trustpilot rating over 11,754 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Millie & Ralph is a boutique baby clothes brand that specializes in providing high-quality, knitted baby clothes and other baby products.
01 · Traffic
How much traffic Millie & Ralph gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Millie & Ralph drew an estimated 90.8k visits in September 2026, down 4% on the month before and down 24% over three months.
- Worldwide#101,742of 4.5m sites · Top 5%
- In United Kingdom#5,288of 192k sites · Top 5%
- Clothing, worldwide#9,728of 459,295 brands · Top 5%
- Clothing, United Kingdom#582of 19,668 brands · Top 5%
90.8k
estimated visits in September
1 mo ▼ −3.7%4 mo ▼ −23.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Millie & Ralph.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Millie & Ralph holds 4.7 out of 5 on Trustpilot over 11,754 reviews, 972 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places Millie & Ralph in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Millie & Ralph sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Millie & Ralph sells on Shopify, 76% of its catalogue in stock. The best seller is Blue Cable Knitted Onesie, at £22.95, followed by Pink Knitted Pom 2 Piece Outfit and Pink Cable Knitted Set.
#1Blue Cable Knitted OnesieMillie & Ralph£22.95In stock
#2Pink Knitted Pom 2 Piece OutfitMillie & Ralph£28.95In stock
#3Pink Cable Knitted SetMillie & Ralph£21.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Millie & Ralph in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 19% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$42.35
- Currency
- GBP
04 · Ads
What Millie & Ralph is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Millie & Ralph runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Augtober = cosy knits and cuddly cardigans 🧺🍂 Our favourite season is nearly here! Our snuggly cardigans are perfect for this time of yearMillie & Ralph28 Sept 2026video
The ‘ber months are here 🍂🧸 with cosy knits & all the autumn feels 🤎 #CosySeason #BerMonths #BabyKnitwear #CosyKnits #AutumnBabyMillie & Ralph25 Sept 2026video
Warning: serious levels of cuteness ahead 🥹✨ Little looks, cosy season 🤎 🍂 Which Millie & Ralph style is your fave? 👀 #newbornMillie & Ralph25 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Mi Baby (Louth) Ltdverified
Text ad21 Oct 2026Mi Baby (Louth) Ltdverified
Text ad21 Oct 2026Mi Baby (Louth) Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Millie & Ralph.
The creators who tag @millieandralph on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @millieandralph on Instagram, led by Gem | Mama | Blogger (13.8k followers, 6.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGem | Mama | Blogger@allgemmaclaire · 🇬🇧 GB | Parenting family Creator | 13.8k | 6.0% | 3 | Tagged @millieandralph |
06 · Competitors according to Gravity
Who Millie & Ralph competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Millie & Ralph among Clothing brands in United Kingdom. The closest is MORI, then Casa Childrenswear, Bambinista, MamaOwl, littledots.co.uk, Bennetts Baby Boutique.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MORIbabymori.com | |||||||
| Casa Childrenswearcasachildrenswear.com | |||||||
| Bambinistabambinista.com | |||||||
| MamaOwlmamaowl.net | |||||||
| littledots.co.uklittledots.co.uk | |||||||
| Bennetts Baby Boutiquebennettsbabyboutique.co.uk |
07 · Company
The company behind Millie & Ralph.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Millie & Ralph is a company based in Fairfield Industrial Estate, Louth, United Kingdom, on a domain registered in March 2018.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Fairfield Industrial Estate, Louth
- Founded
- Data not available
- Domain registered
- 19 Mar 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- millieandralph.co.uk · Shopify · GBP
- Catalogue
- 373 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Millie & Ralph
What people ask Google about Millie & Ralph.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Millie & Ralph legit or a scam?
According to Gravity by Benchr, Millie & Ralph is a brand based in Fairfield Industrial Estate, Louth, United Kingdom: its website has existed since March 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 84,035 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Millie & Ralph reviews
Customers rate Millie & Ralph 4.7 out of 5 on Trustpilot over 11,754 reviews, 972 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Millie & Ralph known for?
Millie & Ralph is a boutique baby clothes brand that specializes in providing high-quality, knitted baby clothes and other baby products. Gravity by Benchr classifies it under Clothing, with Baby & Children's Clothing making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Millie & Ralph prices: how much is it?
Millie & Ralph's best seller, Blue Cable Knitted Onesie, sells £22.95 on millieandralph.co.uk. 76% of the catalogue is in stock. Gravity does not track prices daily: check millieandralph.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Millie & Ralph promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Millie & Ralph advertises on Facebook and Instagram and on Google, where its offers often run. Check millieandralph.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Millie & Ralph?
Millie & Ralph sells on its own website, millieandralph.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Millie & Ralph?
Gravity by Benchr records a company based in Fairfield Industrial Estate, Louth, United Kingdom, whose domain was registered in 2018. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Millie & Ralph growing?
Not at the moment. Gravity by Benchr estimates about 90,800 visits to millieandralph.co.uk in September 2026, down 4% in a month and down 24% over three months. Millie & Ralph ranks #582 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Millie & Ralph use?
Gravity by Benchr identifies millieandralph.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Millie & Ralph's ad budget?
Gravity by Benchr does not publish a spend figure for Millie & Ralph on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Millie & Ralph ranks #582 of 19,668 by estimated traffic. Its closest competitors on the same market are MORI, Casa Childrenswear, Bambinista, MamaOwl and littledots.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Millie & Ralph.