Brand page · Shoes · Spain
MIM: 68.8k visits a month, 821 active Meta ads, Gravity score 591.
MIM — MIM is a Spanish fashion brand that was founded in 2015, initially focused on women's footwear and later expanded to include clothing and bags. In September 2026 mimshoes.com drew an estimated 68.8k visits, down 51% on the month before. It ranks #59 of 777 Shoes brands in Spain and holds a 3.5 Trustpilot rating over 4,799 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Shoes brands in Spain with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MIM is a Spanish fashion brand that was founded in 2015, initially focused on women's footwear and later expanded to include clothing and bags.
01 · Traffic
How much traffic MIM gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MIM drew an estimated 68.8k visits in September 2026, down 51% on the month before and down 69% over three months.
- Worldwide#129,376of 4.5m sites · Top 5%
- In Spain#2,506of 115k sites · Top 5%
- Shoes, worldwide#2,752of 46,962 brands · Top 10%
- Shoes, Spain#59of 777 brands · Top 10%
68.8k
estimated visits in September
1 mo ▼ −50.8%4 mo ▼ −69.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MIM.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MIM holds 3.5 out of 5 on Trustpilot over 4,799 reviews, 1,241 of them in the last twelve months: 53% of customers give five stars and 29% one star. That volume places MIM in the top 5% of the 270,321 Trustpilot pages in the Gravity index. On Google, MIM scores 2.8 over 10 reviews.
Boot Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MIM sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MIM sells on Shopify, 61% of its catalogue in stock. The best seller is NORI TAUPE, at €72.99, followed by GRETA GOLD GLITTER and BEL AIR GRIS.
#1NORI TAUPEMIM€72.99In stock
#2GRETA GOLD GLITTERMIM€72.99In stock
#3BEL AIR GRISMIM€29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MIM in its comparison group.
- Average rating
- 4.36 / 5
- Rated products
- 25% of the catalogue
- In stock
- 61%
- Upper price quartile
- US$67.19
- Currency
- EUR
04 · Ads
What MIM is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MIM runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2024 (image, text, video).
Style That Moves With YouMim Shoes7 Oct 2026image
Made in Spain Clothes CollectionMim Shoes6 Oct 2026video
Made in Spain Clothes CollectionMim Shoes6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Montojo y Movellán Textil SLverified
Text ad20 Oct 2026Montojo y Movellán Textil SLverified
Text ad24 Sept 2026VT GROUP INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MIM.
The creators who tag @mim___ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mim___ on Instagram, led by Javier Arambarri (11.2k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJavier Arambarri@javierarambarri · 🇪🇸 ES | Entrepreneurship startups Creator | 11.2k | 0.5% | 4 | Tagged @mim___ |
06 · Competitors according to Gravity
Who MIM competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MIM among Shoes brands in Spain. The closest is Andypola, then Yokono, Alma en Pena, PORRONET, MERKAL, Carmela Shoes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Andypolaandypola.com | |||||||
| Yokonoyokono.es | |||||||
| Alma en Penaalmaenpena.com | |||||||
| PORRONETporronet.es | |||||||
| MERKALmerkal.com | |||||||
| Carmela Shoescarmelashoes.com |
07 · Company
The company behind MIM.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MIM is a company based in Sevilla, Spain, founded in 2015 according to LinkedIn, on a domain registered in September 2015. It employs about 155 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain · Sevilla
- Founded
- 2015, per LinkedIn
- Domain registered
- 21 Sept 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 155 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mimshoes.com · Shopify · EUR
- Catalogue
- 544 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MIM
What people ask Google about MIM.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MIM legit?
According to Gravity by Benchr, MIM is a brand based in Sevilla, Spain: its website has existed since September 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 155 people on LinkedIn, it has 406,001 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about MIM?
Customers rate MIM 3.5 out of 5 on Trustpilot over 4,799 reviews, 1,241 of them in the last twelve months: 53% give five stars, 29% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, MIM scores 2.8 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MIM?
MIM is a Spanish fashion brand that was founded in 2015, initially focused on women's footwear and later expanded to include clothing and bags. Gravity by Benchr classifies it under Shoes, with Clothing making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MIM prices: how much is it?
MIM's best seller, NORI TAUPE, sells €72.99 on mimshoes.com. 61% of the catalogue is in stock. Gravity does not track prices daily: check mimshoes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
MIM promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MIM advertises on Facebook and Instagram and on Google, where its offers often run. Check mimshoes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MIM?
MIM sells on its own website, mimshoes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MIM?
Gravity by Benchr records a company based in Sevilla, Spain, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 155 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MIM growing?
Not at the moment. Gravity by Benchr estimates about 68,800 visits to mimshoes.com in September 2026, down 51% in a month and down 69% over three months. MIM ranks #59 of 777 Shoes brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MIM use?
Gravity by Benchr identifies mimshoes.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MIM spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MIM on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in Spain?
Among Shoes brands in Spain in the Gravity by Benchr index, MIM ranks #59 of 777 by estimated traffic. Its closest competitors on the same market are Andypola, Yokono, Alma en Pena, PORRONET and MERKAL. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MIM.