Brand page · Personal Care · United States
MIND GAMES: 101k visits a month, 114 active Meta ads, Gravity score 741.
MIND GAMES — Mind Games Fragrance is a luxury perfume brand that creates chess-inspired fragrances crafted by master perfumers, offering extrait de parfum scents built on strategy, complexity, and the art of transformation. In September 2026 mindgamesfragrance.com drew an estimated 101k visits, up 16% on the month before. It ranks #787 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mind Games Fragrance is a luxury perfume brand that creates chess-inspired fragrances crafted by master perfumers, offering extrait de parfum scents built on strategy, complexity, and the art of transformation.
01 · Traffic
How much traffic MIND GAMES gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MIND GAMES drew an estimated 101k visits in September 2026, up 16% on the month before and up 98% over three months.
- Worldwide#92,753of 4.5m sites · Top 5%
- In United States#30,385of 1.2m sites · Top 5%
- Personal Care, worldwide#4,576of 215,119 brands · Top 5%
- Personal Care, United States#787of 33,626 brands · Top 5%
101k
estimated visits in September
1 mo ▲ +16.4%4 mo ▲ +98.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MIND GAMES.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MIND GAMES holds 3.5 out of 5 on Trustpilot over 9 reviews, 5 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MIND GAMES sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MIND GAMES sells on Shopify, 96% of its catalogue in stock. The best seller is J’Adoube, at US$10.00–US$395.00, followed by Queening and Blockade.
#1J’AdoubeMIND GAMESUS$10.00–US$395.00In stock
#2QueeningMIND GAMESUS$10.00–US$395.00In stock
#3BlockadeMIND GAMESUS$10.00–US$395.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MIND GAMES in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 83% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$195.00
- Currency
- USD
04 · Ads
What MIND GAMES is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MIND GAMES runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
Which Side Of Power Speaks To You?Mind Games Fragrance7 Oct 2026video
Instinct UnleashedMind Games Fragrance6 Oct 2026image
Instinct UnleashedMind Games Fragrance6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Park Fragrance LLCverified
Text ad21 Oct 2026Park Fragrance LLCverified
Text ad21 Oct 2026Park Fragrance LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MIND GAMES.
The creators who tag @mindgamesfragrance on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mindgamesfragrance on Instagram, led by Alexis Jones (20.6k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlexis Jones@thealexis_fly · 🇺🇸 US | Fashion style luxury Creator | 20.6k | 0.6% | 4 | Tagged @mindgamesfragrance |
06 · Competitors according to Gravity
Who MIND GAMES competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MIND GAMES among Personal Care brands in United States. The closest is iS CLINICAL, then PCA SKIN, LiLash®, Marini SkinSolutions, Erno Laszlo, OUI the People.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| iS CLINICALisclinical.com | |||||||
| PCA SKINpcaskin.com | |||||||
| LiLash®lilash.com | |||||||
| Marini SkinSolutionsmariniskinsolutions.com | |||||||
| Erno Laszloernolaszlo.com | |||||||
| OUI the Peopleouithepeople.com |
07 · Company
The company behind MIND GAMES.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MIND GAMES is a company based in New York, United States, on a domain registered in January 2022.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 29 Jan 2022
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mindgamesfragrance.com · Shopify · USD
- Catalogue
- 22 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MIND GAMES
What people ask Google about MIND GAMES.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MIND GAMES legit or a scam?
According to Gravity by Benchr, MIND GAMES is a brand based in New York, United States: its website has existed since January 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 71,323 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is MIND GAMES?
Mind Games Fragrance is a luxury perfume brand that creates chess-inspired fragrances crafted by master perfumers, offering extrait de parfum scents built on strategy, complexity, and the art of transformation. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MIND GAMES cost?
MIND GAMES' best seller, J’Adoube, sells from US$10.00 to US$395.00 on mindgamesfragrance.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check mindgamesfragrance.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
MIND GAMES promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MIND GAMES advertises on Facebook and Instagram and on Google, where its offers often run. Check mindgamesfragrance.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MIND GAMES?
MIND GAMES sells on its own website, mindgamesfragrance.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MIND GAMES?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MIND GAMES doing well?
Yes. Gravity by Benchr estimates about 101,300 visits to mindgamesfragrance.com in September 2026, up 16% in a month and up 98% over three months. MIND GAMES ranks #787 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MIND GAMES use?
Gravity by Benchr identifies mindgamesfragrance.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MIND GAMES' ad budget?
Gravity by Benchr does not publish a spend figure for MIND GAMES on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, MIND GAMES ranks #787 of 33,626 by estimated traffic. Its closest competitors on the same market are iS CLINICAL, PCA SKIN, LiLash®, Marini SkinSolutions and Erno Laszlo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MIND GAMES.