Brand page · Toys · Estonia
Minibricks: 52.9k visits a month, 28 active Meta ads.
Minibricks — Minibricks is a brand that sells premium buildable brick models of cars, bikes, and trucks for collectors worldwide. In September 2026 minibricks.com drew an estimated 52.9k visits, up 60% on the month before. It ranks #294 of 9,046 Toys brands in Estonia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Minibricks is a brand that sells premium buildable brick models of cars, bikes, and trucks for collectors worldwide.
01 · Traffic
How much traffic Minibricks gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Minibricks drew an estimated 52.9k visits in September 2026, up 60% on the month before and down 11% over three months.
- Worldwide#162,067of 4.5m sites · Top 5%
- In United States#52,038of 1.2m sites · Top 5%
- Toys, worldwide#1,729of 50,509 brands · Top 5%
- Toys, United States#294of 9,046 brands · Top 5%
52.9k
estimated visits in September
1 mo ▲ +60.2%4 mo ▼ −11.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Minibricks.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Minibricks holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Minibricks sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Minibricks sells on Shopify, 71% of its catalogue in stock. The best seller is Mystery Car Subscription, at €29.00, followed by Toyota Land Cruiser and Ski Turbo Classic.
#1Mystery Car SubscriptionMinibricks€29.00In stock
#2Toyota Land CruiserMinibricks€37.00In stock
#3Ski Turbo ClassicMinibricks€34.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Minibricks in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 82% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$41.44
- Currency
- EUR
04 · Ads
What Minibricks is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Minibricks runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (image, text, video).
Mystery Car SubscriptionBuildminibricks6 Oct 2026video
Mystery Car SubscriptionBuildminibricks6 Oct 2026video
Mystery Car SubscriptionBuildminibricks6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026gabrielbarquin oüverified
Video ad20 Oct 2026gabrielbarquin oüverified
Text ad20 Oct 2026gabrielbarquin oüverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Minibricks.
The creators who tag @minibrickscommunity on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @minibrickscommunity on Instagram, led by Rob_dsgn (10.9k followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRob_dsgn@rob_dsgn · 🇩🇪 DE | Career productivity office life Creator | 10.9k | 3.4% | 1 | Tagged @minibrickscommunity |
06 · Competitors according to Gravity
Who Minibricks competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Minibricks among Toys brands in Estonia. The closest is injusa.com, then Ball 2, racing-cars.com, YbikeSA_store, Primal RC, Infento.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| injusa.cominjusa.com | |||||||
| Ball 2ball2.ai | |||||||
| racing-cars.comracing-cars.com | |||||||
| YbikeSA_storeybikesa.store | |||||||
| Primal RCprimalrc.com | |||||||
| Infentoinfento.com |
07 · Company
The company behind Minibricks.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Minibricks is a company based in Tallinn, Estonia, founded in 2019 according to LinkedIn, on a domain registered in February 2005. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇪 Estonia · Tallinn
- Founded
- 2019, per LinkedIn
- Domain registered
- 10 Feb 2005
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- minibricks.com · Shopify · EUR
- Catalogue
- 16 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Minibricks
What people ask Google about Minibricks.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Minibricks legit or a scam?
According to Gravity by Benchr, Minibricks is a brand based in Tallinn, Estonia: its website has existed since February 2005, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 131,750 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Minibricks?
Minibricks is a brand that sells premium buildable brick models of cars, bikes, and trucks for collectors worldwide. Gravity by Benchr classifies it under Toys, with Toys making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Minibricks prices: how much is it?
Minibricks' best seller, Mystery Car Subscription, sells €29.00 on minibricks.com. 71% of the catalogue is in stock. Gravity does not track prices daily: check minibricks.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Minibricks promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Minibricks advertises on Facebook and Instagram and on Google, where its offers often run. Check minibricks.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Minibricks?
Minibricks sells on its own website, minibricks.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Minibricks?
Gravity by Benchr records a company based in Tallinn, Estonia, founded in 2019 according to LinkedIn, on a domain registered in 2005, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Minibricks doing well?
Not at the moment. Gravity by Benchr estimates about 52,900 visits to minibricks.com in September 2026, up 60% in a month and down 11% over three months. Minibricks ranks #294 of 9,046 Toys brands in Estonia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Minibricks use?
Gravity by Benchr identifies minibricks.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records.
How much does Minibricks spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Minibricks on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Estonia?
Among Toys brands in Estonia in the Gravity by Benchr index, Minibricks ranks #294 of 9,046 by estimated traffic. Its closest competitors on the same market are injusa.com, Ball 2, racing-cars.com, YbikeSA_store and Primal RC. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Minibricks.