Brand page · Kitchen & Dining · Finland
Minimani: 400k visits a month, 6 active Meta ads.
Minimani — Minimani Yhtiöt Oy is a Finnish retail chain that sells consumer goods and daily necessities in hypermarket-sized stores and online, offering a wide range of home and interior products. In September 2026 minimani.fi drew an estimated 400k visits, up 4% on the month before. It ranks #2 of 187 Kitchen & Dining brands in Finland and holds a 2.9 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Minimani Yhtiöt Oy is a Finnish retail chain that sells consumer goods and daily necessities in hypermarket-sized stores and online, offering a wide range of home and interior products.
01 · Traffic
How much traffic Minimani gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Minimani drew an estimated 400k visits in September 2026, up 4% on the month before and up 14% over three months.
- Worldwide#29,771of 4.5m sites · Top 1%
- In Finland#109of 20.4k sites · Top 1%
- Kitchen & Dining, worldwide#572of 145,612 brands · Top 1%
- Kitchen & Dining, Finland#2of 187 brands · Top 5%
400k
estimated visits in September
1 mo ▲ +3.8%4 mo ▲ +13.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Minimani.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Minimani holds 2.9 out of 5 on Trustpilot over 12 reviews, 2 of them in the last twelve months: 25% of customers give five stars and 42% one star.
Pet Supply Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Minimani sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Minimani's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Minimani in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Minimani is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Minimani runs Meta ads on Facebook, Instagram, and has advertised on Google since February 2025 (image, video).
Vallila Koristetyynynpäällinen Aurajoki 43x43cm Harmaa-beigeMinimani30 Sept 2026image
Vallila Verhokappa Formula 60x250cm RuusuMinimani18 Sept 2026image
DROPS Desing - MinimaniMinimani14 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Minimani Yhtiöt Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Minimani.
The creators who tag @minimani.fi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Minimani competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Minimani among Kitchen & Dining brands in Finland. The closest is yaroslav.ua, then Daju, Jotex, kid.no, home-you.com, Home Store + More.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| yaroslav.uayaroslav.ua | |||||||
| Dajudaju.com.br | |||||||
| Jotexjotex.se | |||||||
| kid.nokid.no | |||||||
| home-you.comhome-you.com | |||||||
| Home Store + Morehomestoreandmore.ie |
07 · Company
The company behind Minimani.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Minimani is a company based in Finland, founded in 1986 according to LinkedIn, on a domain registered in March 1998. It employs about 70 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇮 Finland
- Founded
- 1986, per LinkedIn
- Domain registered
- 3 Mar 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 70 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- minimani.fi · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Minimani
What people ask Google about Minimani.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Minimani a legit company?
According to Gravity by Benchr, Minimani is a brand based in Finland: its website has existed since March 1998, it sells on a Magento store, it employs 70 people on LinkedIn, it has 2,143 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Minimani reviews: is it worth it?
Customers rate Minimani 2.9 out of 5 on Trustpilot over 12 reviews, 2 of them in the last twelve months: 25% give five stars, 42% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Minimani sell?
Minimani Yhtiöt Oy is a Finnish retail chain that sells consumer goods and daily necessities in hypermarket-sized stores and online, offering a wide range of home and interior products. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does Minimani have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Minimani advertises on Facebook and Instagram and on Google, where its offers often run. Check minimani.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Minimani?
Minimani sells on its own website, minimani.fi, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Minimani?
Gravity by Benchr records a company based in Finland, founded in 1986 according to LinkedIn, on a domain registered in 1998, with 70 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Minimani growing?
Yes. Gravity by Benchr estimates about 400,300 visits to minimani.fi in September 2026, up 4% in a month and up 14% over three months. Minimani ranks #2 of 187 Kitchen & Dining brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Minimani use?
Gravity by Benchr identifies minimani.fi as a Magento store. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records.
How much does Minimani spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Minimani on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Finland?
Among Kitchen & Dining brands in Finland in the Gravity by Benchr index, Minimani ranks #2 of 187 by estimated traffic. Its closest competitors on the same market are yaroslav.ua, Daju, Jotex, kid.no and home-you.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Minimani.