Brand page · Household Supplies · United Kingdom
Minky: 65.4k visits a month, 6 active Meta ads, Gravity score 405.
Minky — Minky Homecare is a UK-based manufacturer of homewares and laundry products, producing items such as ironing boards, cleaning cloths, and storage solutions. In September 2026 minky.com drew an estimated 65.4k visits, down 16% on the month before. It ranks #44 of 1,208 Household Supplies brands in United Kingdom and holds a 2.5 Trustpilot rating over 53 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Household Supplies brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Minky Homecare is a UK-based manufacturer of homewares and laundry products, producing items such as ironing boards, cleaning cloths, and storage solutions.
01 · Traffic
How much traffic Minky gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Minky drew an estimated 65.4k visits in September 2026, down 16% on the month before and down 10% over three months.
- Worldwide#135,194of 4.5m sites · Top 5%
- In United Kingdom#7,068of 192k sites · Top 5%
- Household Supplies, worldwide#550of 30,320 brands · Top 5%
- Household Supplies, United Kingdom#44of 1,208 brands · Top 5%
65.4k
estimated visits in September
1 mo ▼ −15.8%4 mo ▼ −10.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Minky.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Minky holds 2.5 out of 5 on Trustpilot over 53 reviews, 6 of them in the last twelve months: 23% of customers give five stars and 72% one star. That volume places Minky in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Cleaning Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Minky sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Minky sells on Shopify, 94% of its catalogue in stock. The best seller is Minky Mcloth® Super Soak Up, at £2.99, followed by Minky Mcloth® Super Soak Up Tea Towels 2 Pack and Minky Mcloth® Dusting Glove.
#1Minky Mcloth® Super Soak UpMinky£2.99In stock
#2Minky Mcloth® Super Soak Up Tea Towels 2 PackMinky£7.99–£14.99In stock
#3Minky Mcloth® Dusting GloveMinky£3.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Minky in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 88% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$22.82
- Currency
- GBP
04 · Ads
What Minky is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Minky runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2024 (image, text).
Minky Cosy Cleaning Bundle | Minky HomecareMinky5 Oct 2026image
MinkyMinky28 Sept 2026image
Minky Ergo Supreme 3 Tier AirerMinky3 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad22 Jun 2026VALE MILL (ROCHDALE) LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Minky.
The creators who tag @minkyhomecare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @minkyhomecare on Instagram, led by Hannah (16.7k followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHannah@lifewithourlittles_ · 🇬🇧 GB | Decoration garden diy Creator | 16.7k | 2.8% | 6 | Tagged @minkyhomecare |
06 · Competitors according to Gravity
Who Minky competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Minky among Household Supplies brands in United Kingdom. The closest is Yass Clean, then Vamoosh, Homethings, bumboo, OceanSaver, Scrubology.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Yass Cleanyassclean.co.uk | |||||||
| Vamooshvamooshcleans.com | |||||||
| Homethingsgethomethings.com | |||||||
| bumboobumboo.eco | |||||||
| OceanSaverocean-saver.com | |||||||
| Scrubologyscrubology.co.uk |
07 · Company
The company behind Minky.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Minky is a company based in United Kingdom, founded in 1941 according to LinkedIn, on a domain registered in September 1997. It employs about 111 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1941, per LinkedIn
- Domain registered
- 4 Sept 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 111 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- minky.com · Shopify · GBP
- Catalogue
- 33 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Minky
What people ask Google about Minky.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Minky legit?
According to Gravity by Benchr, Minky is a brand based in United Kingdom: its website has existed since September 1997, it sells on a Shopify store, it employs 111 people on LinkedIn, it has 304,301 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Minky reviews: is it worth it?
Customers rate Minky 2.5 out of 5 on Trustpilot over 53 reviews, 6 of them in the last twelve months: 23% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Minky sell?
Minky Homecare is a UK-based manufacturer of homewares and laundry products, producing items such as ironing boards, cleaning cloths, and storage solutions. Gravity by Benchr classifies it under Household Supplies, with Laundry Supplies making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Minky expensive?
Minky's best seller, Minky Mcloth® Super Soak Up, sells £2.99 on minky.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check minky.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Minky discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Minky advertises on Facebook and Instagram and on Google, where its offers often run. Check minky.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Minky?
Minky sells on its own website, minky.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Minky?
Gravity by Benchr records a company based in United Kingdom, founded in 1941 according to LinkedIn, on a domain registered in 1997, with 111 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Minky doing well?
Not at the moment. Gravity by Benchr estimates about 65,400 visits to minky.com in September 2026, down 16% in a month and down 10% over three months. Minky ranks #44 of 1,208 Household Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Minky use?
Gravity by Benchr identifies minky.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since November 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Minky spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Minky on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in United Kingdom?
Among Household Supplies brands in United Kingdom in the Gravity by Benchr index, Minky ranks #44 of 1,208 by estimated traffic. Its closest competitors on the same market are Yass Clean, Vamoosh, Homethings, bumboo and OceanSaver. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Minky.