Brand page · Party & Celebration

Minted Top 1% worldwide Top 1% in Party & Celebration
minted.com·Since 1999

Minted: 2.8M visits a month, 79 active Meta ads.

Minted — Minted is a marketplace that sells Christmas cards, wedding invitations, stationery, personalized gifts, and art prints sourced from independent artists. In September 2026 minted.com drew an estimated 2.8M visits, down 0% on the month before. It ranks #2 of 7,801 Party & Celebration brands and holds a 2.6 Trustpilot rating over 2,332 reviews.

minted.com@minted 482KFacebookLinkedIn 33.8KTrustpilot 2.6Meta Ad Library 79

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026

Estimated traffic
2.8M
−0% vs. August 2026
Instagram followers
482K
5,399 posts · @minted
Trustpilot
2.6
2,332 reviews · 146 in 12 months
Meta ads
79
active · on Google since 2022
Products
—
Data not available
Rank in United States
#2
of 7,801 in Party & Celebration
LinkedIn
33.8K
followers · 595 employees
Earned media value
€182.3k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Minted is a marketplace that sells Christmas cards, wedding invitations, stationery, personalized gifts, and art prints sourced from independent artists.

01 · Traffic

How much traffic Minted gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Minted drew an estimated 2.8M visits in September 2026, down 0% on the month before and up 8% over three months.

  • Worldwide#6,271of 4.5M sites · Top 1%
  • In United States#2,133of 1.2M sites · Top 1%
  • Party & Celebration, worldwide#6of 46,327 brands · Top 1%
  • Party & Celebration, United States#2of 7,801 brands · Top 1%
Monthly visitssource Sept 2026

2.8M

estimated visits in September

1 mo ▼ −0.5%4 mo ▲ +7.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Minted.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Minted holds 2.6 out of 5 on Trustpilot over 2,332 reviews, 146 of them in the last twelve months: 62% of customers give five stars and 29% one star. That volume places Minted in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
2.6TrustScore · 2,332 reviews · 146 in 12 months
Top 5% review volume
5 ★62%
4 ★3%
3 ★2%
2 ★4%
1 ★29%

Art Supply Store Graphic Designer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Minted sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Minted's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Party & Celebration
Party & Celebration77%
Decor17%
General Office Supplies1%

The dominant category places Minted in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Minted.

The creators who tag @minted on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @minted on Instagram, led by Wish Wonder Dream (10.1K followers).

Influencersaccounts tagging @minted · Instagram
AccountProfileFollowersEngagementTagsRelationship
WWish Wonder Dream@wishwonderevents · 🇺🇸 USDecoration garden diy Creator10.1K—8Tagged @minted
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Minted competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Minted among Party & Celebration brands. The closest is Zazzle, then Postable, Paperlust, Monfairepart, rosemood.fr, basicinvite.com.

CompetitorsParty & Celebration · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Zazzlezazzle.com
Postablepostable.com
Paperlustpaperlust.co
Monfairepartmonfairepart.com
rosemood.frrosemood.fr
basicinvite.combasicinvite.com
Competitors Gravity finds for Minted. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Minted with Zazzle

07 · Company

The company behind Minted.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Minted is an e-commerce brand, founded in 2007 according to LinkedIn, on a domain registered in May 1999. It employs about 595 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
2007, per LinkedIn
Domain registered
20 May 1999
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
595 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
minted.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Minted

What people ask Google about Minted.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Minted a legit company?

According to Gravity by Benchr, Minted is a brand: its website has existed since May 1999, its Trustpilot profile is claimed by the brand, it employs 595 people on LinkedIn, it has 481,999 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Minted reviews

Customers rate Minted 2.6 out of 5 on Trustpilot over 2,332 reviews, 146 of them in the last twelve months: 62% give five stars, 29% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Minted known for?

Minted is a marketplace that sells Christmas cards, wedding invitations, stationery, personalized gifts, and art prints sourced from independent artists. Gravity by Benchr classifies it under Party & Celebration. Source: Gravity by Benchr product classification.

Is there a Minted discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Minted advertises on Facebook and Instagram and on Google, where its offers often run. Check minted.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Minted?

Gravity by Benchr records a company, founded in 2007 according to LinkedIn, on a domain registered in 1999, with 595 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Minted growing?

Yes. Gravity by Benchr estimates about 2,793,400 visits to minted.com in September 2026, down 0% in a month and up 8% over three months. Minted ranks #2 of 7,801 Party & Celebration brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Minted spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Minted on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Party & Celebration brands?

Among Party & Celebration brands in the Gravity by Benchr index, Minted ranks #2 of 7,801 by estimated traffic. Its closest competitors on the same market are Zazzle, Postable, Paperlust, Monfairepart, rosemood.fr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Minted.