Brand page · Fitness & General Exercise Equipment · United Kingdom
Mirafit traffic, ads & competitors 592k visits a month, 44 active Meta ads, Gravity score 616.
Mirafit — Mirafit is a UK-based company that sells strength and conditioning equipment for home and commercial use, including weights, benches, racks, and accessories. In September 2026 mirafit.co.uk drew an estimated 592k visits, down 13% on the month before. It ranks #1 of 577 Fitness & General Exercise Equipment brands in the United Kingdom and holds a 4.8 Trustpilot rating over 21,827 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Fitness & General Exercise Equipment brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mirafit is a UK-based company that sells strength and conditioning equipment for home and commercial use, including weights, benches, racks, and accessories.
01 · Traffic
Mirafit website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mirafit drew an estimated 592k visits in September 2026, down 13% on the month before and down 9% over three months.
- Worldwide#21,700of 4.5m sites · Top 1%
- In United Kingdom#926of 192k sites · Top 1%
- Fitness & General Exercise Equipment, worldwide#21of 11,219 brands · Top 1%
- Fitness & General Exercise Equipment, United Kingdom#1of 577 brands · Top 1%
592k
estimated visits in September
1 mo ▼ −13.0%4 mo ▼ −8.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Mirafit reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mirafit holds 4.8 out of 5 on Trustpilot over 21,827 reviews, 1,775 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places Mirafit in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, Mirafit scores 5.0 over 28 reviews.
Fitness Equipment Store Fitness Equipment Wholesaler Fitness and Nutrition Service
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Mirafit best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mirafit's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Mirafit in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Mirafit ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mirafit runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2022 (image, text, video).
MirafitMirafit6 Oct 2026image
Mirafit - Strong Man CollectionMirafit6 Oct 2026image
Meet our new Studio HIIT Bench - your compact, versatile training hub. 🔸 6 adjustable angles (flat to 85°) 🔸 Built-in storage 🔸 Versatile fuMirafit6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Sdeg Ltdverified
Image ad19 Oct 2026Sdeg Ltdverified
Text ad19 Oct 2026Sdeg Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Mirafit influencers
The creators who tag @mirafitofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mirafitofficial on Instagram, led by Louise Hawkins (129k followers, 14.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLouise Hawkins@loubihawkins · 🇬🇧 GB | Fitness sport bodybuilding Creator | 129k | 14.5% | 5 | Tagged @mirafitofficial |
06 · Competitors according to Gravity
Mirafit competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mirafit among Fitness & General Exercise Equipment brands in the United Kingdom. The closest is GYMSETS, then Fringe Sport, APEX FITNESS, Strength Warehouse USA, MikoloFitness, Force USA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GYMSETSgymsets.co.uk | |||||||
| Fringe Sportfringesport.com | |||||||
| APEX FITNESSapexfitness.com | |||||||
| Strength Warehouse USAstrengthwarehouseusa.com | |||||||
| MikoloFitnessgym-mikolo.com | |||||||
| Force USAforceusa.com |
07 · Company
Who is behind Mirafit?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mirafit is a company based in United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in December 2013. It employs about 27 people.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2013, per LinkedIn
- Domain registered
- 29 Dec 2013
- Employees
- 27 on LinkedIn
- Own store
- mirafit.co.uk
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mirafit
What people ask Google about Mirafit.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mirafit legit or a scam?
According to Gravity by Benchr, Mirafit is a brand based in the United Kingdom: its website has existed since December 2013, its Trustpilot profile is claimed by the brand, it employs 27 people on LinkedIn, it has 150,686 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mirafit reviews
Customers rate Mirafit 4.8 out of 5 on Trustpilot over 21,827 reviews, 1,775 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Mirafit scores 5.0 over 28 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mirafit known for?
Mirafit is a UK-based company that sells strength and conditioning equipment for home and commercial use, including weights, benches, racks, and accessories. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification.
Does Mirafit have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mirafit advertises on Facebook and Instagram and on Google, where its offers often run. Check mirafit.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Mirafit?
Gravity by Benchr records a company based in United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mirafit growing?
Not at the moment. Gravity by Benchr estimates about 591,900 visits to mirafit.co.uk in September 2026, down 13% in a month and down 9% over three months. Mirafit ranks #1 of 577 Fitness & General Exercise Equipment brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Mirafit spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mirafit on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in the United Kingdom?
Among Fitness & General Exercise Equipment brands in the United Kingdom in the Gravity by Benchr index, Mirafit ranks #1 of 577 by estimated traffic. Its closest competitors on the same market are GYMSETS, Fringe Sport, APEX FITNESS, Strength Warehouse USA and MikoloFitness. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mirafit.