Brand page · Clothing · United Kingdom
Missguided: 52.3k visits a month, 152 active Meta ads.
Missguided — Missguided is a fashion retailer that sells stylish and affordable clothing including dresses, tops, bodysuits, jeans and more. In September 2026 missguided.co.uk drew an estimated 52.3k visits, up 4% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Missguided is a fashion retailer that sells stylish and affordable clothing including dresses, tops, bodysuits, jeans and more.
01 · Traffic
How much traffic Missguided gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Missguided drew an estimated 52.3k visits in September 2026, up 4% on the month before and up 5% over three months.
- Worldwide#163,735of 4.5m sites · Top 5%
- In United Kingdom—Data not available
- Clothing, worldwide#15,813of 459,295 brands · Top 5%
- Clothing, United Kingdom—Data not available
52.3k
estimated visits in September
1 mo ▲ +3.8%4 mo ▲ +5.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Missguided.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Missguided holds 1.2 out of 5 on Trustpilot over 51,438 reviews, 218 of them in the last twelve months: 51% of customers give five stars and 19% one star. That volume places Missguided in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Missguided sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Missguided's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Missguided in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Missguided is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Missguided runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
New Autumn Wear Just LandedMissguided13 Oct 2026image
Samantha Kenny Wears MissguidedMissguided13 Oct 2026video
MG as work by @RuthyoungMissguided13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Missguided.
The creators who tag @missguided on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @missguided on Instagram, led by Dominique | Content Creator (10k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDominique | Content Creator@dominiquejane92 · 🇳🇿 NZ | Travel tourism exploration Creator | 10k | 1.3% | 13 | Tagged @missguided |
06 · Competitors according to Gravity
Who Missguided competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Missguided among Clothing brands in United Kingdom. The closest is FOREVER 21, then Christopher & Banks, DressBetty, ricidress, thestorewoerden, Rebellious Fashion.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| FOREVER 21forever21.com | |||||||
| Christopher & Bankschristopherandbanks.com | |||||||
| DressBettydressbetty.com | |||||||
| ricidressricidress.com | |||||||
| thestorewoerdenthestorewoerden.nl | |||||||
| Rebellious Fashionrebelliousfashion.com |
07 · Company
The company behind Missguided.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Missguided is a company based in United Kingdom, on a domain registered in June 2008. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 5 Jun 2008
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- missguided.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Missguided
What people ask Google about Missguided.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Missguided a legit company?
According to Gravity by Benchr, Missguided is a brand based in United Kingdom: its website has existed since June 2008, its Trustpilot profile is claimed by the brand, it has 7,954,027 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Missguided reviews
Customers rate Missguided 1.2 out of 5 on Trustpilot over 51,438 reviews, 218 of them in the last twelve months: 51% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Missguided sell?
Missguided is a fashion retailer that sells stylish and affordable clothing including dresses, tops, bodysuits, jeans and more. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Missguided promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Missguided advertises on Facebook and Instagram, where its offers often run. Check missguided.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Missguided?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2008, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Missguided doing well?
Yes. Gravity by Benchr estimates about 52,300 visits to missguided.co.uk in September 2026, up 4% in a month and up 5% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Missguided's ad budget?
Gravity by Benchr does not publish a spend figure for Missguided on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Missguided.