Brand page · Personal Care · United States
MISSHA: 90.8k visits a month, 44 active Meta ads, Gravity score 637.
MISSHA — MISSHA US is a retailer of Korean beauty products including skincare and makeup, offering items like BB creams, essences, and sheet masks. In September 2026 misshaus.com drew an estimated 90.8k visits, down 52% on the month before. It ranks #859 of 33,626 Personal Care brands in United States and holds a 2.1 Trustpilot rating over 25 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MISSHA US is a retailer of Korean beauty products including skincare and makeup, offering items like BB creams, essences, and sheet masks.
01 · Traffic
How much traffic MISSHA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MISSHA drew an estimated 90.8k visits in September 2026, down 52% on the month before and up 15% over three months.
- Worldwide#101,806of 4.5m sites · Top 5%
- In United States#33,216of 1.2m sites · Top 5%
- Personal Care, worldwide#5,047of 215,119 brands · Top 5%
- Personal Care, United States#859of 33,626 brands · Top 5%
90.8k
estimated visits in September
1 mo ▼ −52.3%4 mo ▲ +14.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MISSHA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MISSHA holds 2.1 out of 5 on Trustpilot over 25 reviews, 1 of them in the last twelve months: 24% of customers give five stars and 52% one star. That volume places MISSHA in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Product Supplier Health and Beauty Shop Cosmetics Industry Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MISSHA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MISSHA sells on Shopify, 90% of its catalogue in stock. The best seller is M Perfect Cover BB Cream SPF 42 PA+++(50ml), at US$19.00, followed by Cardi B's PICK | MISSHA M Perfect Cover Serum BB Cream (35ml) and Cardi B's PICK | M BB Boomer Primer.
#1M Perfect Cover BB Cream SPF 42 PA+++(50ml)MISSHAUS$19.00In stock
#2Cardi B's PICK | MISSHA M Perfect Cover Serum BB Cream (35ml)MISSHAUS$27.00In stock
#3Cardi B's PICK | M BB Boomer PrimerMISSHAUS$9.00–US$15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MISSHA in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 94% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$34.00
- Currency
- USD
04 · Ads
What MISSHA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MISSHA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
🔥 NOW LIVE: Cardi B’s Favorite Serum BB is Just $17.85! 💜Missha US6 Oct 2026video
🔥 NOW LIVE: The OG K-Beauty Icon BB Cream is Just $12.67! ❤️Missha US6 Oct 2026video
☀️ NOW LIVE: SPF, But Make It Glow! Best Price This Prime Day! 🔥Missha US6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026JAESUK AHNverified
Image ad20 Oct 2026JAESUK AHNverified
Text ad20 Oct 2026JAESUK AHNverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MISSHA.
The creators who tag @missha_us on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @missha_us on Instagram, led by Aidai Rakhmatova (11k followers, 48.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAidai Rakhmatova@rahmatova01 · 🇮🇩 ID | Beauty cosmetics skincare Creator | 11k | 48.2% | 1 | Tagged @missha_us |
06 · Competitors according to Gravity
Who MISSHA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MISSHA among Personal Care brands in United States. The closest is Arencia, then DUDE Wipes, Dr.Melaxin, Timeless Skin Care, Round Lab, Rituel de Fille.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Arenciaarencia.us | |||||||
| DUDE Wipesdudewipes.com | |||||||
| Dr.Melaxindrmelaxin.us | |||||||
| Timeless Skin Caretimelessha.com | |||||||
| Round Labroundlab.com | |||||||
| Rituel de Filleritueldefille.com |
07 · Company
The company behind MISSHA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MISSHA is a company based in Englewood Cliffs, United States, founded in 2000 according to LinkedIn, on a domain registered in May 2008. It employs about 500 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Englewood Cliffs
- Founded
- 2000, per LinkedIn
- Domain registered
- 14 May 2008
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 500 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- misshaus.com · Shopify · USD
- Catalogue
- 185 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MISSHA
What people ask Google about MISSHA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MISSHA legit or a scam?
According to Gravity by Benchr, MISSHA is a brand based in Englewood Cliffs, United States: its website has existed since May 2008, it sells on a Shopify store, it employs 500 people on LinkedIn, it has 62,473 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MISSHA reviews: is it worth it?
Customers rate MISSHA 2.1 out of 5 on Trustpilot over 25 reviews, 1 of them in the last twelve months: 24% give five stars, 52% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MISSHA sell?
MISSHA US is a retailer of Korean beauty products including skincare and makeup, offering items like BB creams, essences, and sheet masks. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MISSHA cost?
MISSHA's best seller, M Perfect Cover BB Cream SPF 42 PA+++(50ml), sells US$19.00 on misshaus.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check misshaus.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MISSHA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MISSHA advertises on Facebook and Instagram and on Google, where its offers often run. Check misshaus.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MISSHA?
MISSHA sells on its own website, misshaus.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MISSHA?
Gravity by Benchr records a company based in Englewood Cliffs, United States, founded in 2000 according to LinkedIn, on a domain registered in 2008, with 500 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MISSHA growing?
Yes. Gravity by Benchr estimates about 90,800 visits to misshaus.com in September 2026, down 52% in a month and up 15% over three months. MISSHA ranks #859 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MISSHA use?
Gravity by Benchr identifies misshaus.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does MISSHA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for MISSHA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, MISSHA ranks #859 of 33,626 by estimated traffic. Its closest competitors on the same market are Arencia, DUDE Wipes, Dr.Melaxin, Timeless Skin Care and Round Lab. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MISSHA.