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  5. Rituel de Fille

Brand page · Personal Care · United States

Rituel de Fille Top 5% worldwide Top 5% in United States Top 5% in Personal Care Top 5% in Personal Care in United States
ritueldefille.com·🇺🇸 Los Angeles, United States· Shopify·Since 2013

Rituel de Fille: 218k visits a month, 20 active Meta ads, Gravity score 681.

Rituel de Fille — Rituel de Fille is a beauty brand that creates makeup and skincare products inspired by natural ingredients and magic. In September 2026 ritueldefille.com drew an estimated 218k visits, up 12% on the month before. It ranks #378 of 33,626 Personal Care brands in United States.

ritueldefille.com@ritueldefille 133kYouTube 2.3kFacebookLinkedIn 908Trustpilot 2.9Meta Ad Library 20

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
218k
+12% vs. August 2026
Instagram followers
133k
5,334 posts · @ritueldefille
Trustpilot
2.9
4 reviews · 2 in 12 months
Meta ads
20
active · on Google since 2023
Products
63%
in stock · 121 collections
Rank in United States
#378
of 33,626 in Personal Care
LinkedIn
908
followers · 14 employees
Earned media value
€33.2k
per month, Instagram

Gravity score

681/ 1000 · 10 of 10 indicators rated
Brand Power669
Momentum759
Performance616

Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Rituel de Fille is a beauty brand that creates makeup and skincare products inspired by natural ingredients and magic.

01 · Traffic

How much traffic Rituel de Fille gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Rituel de Fille drew an estimated 218k visits in September 2026, up 12% on the month before and up 105% over three months.

  • Worldwide#48,804of 4.5m sites · Top 5%
  • In United States#15,982of 1.2m sites · Top 5%
  • Personal Care, worldwide#2,212of 215,119 brands · Top 5%
  • Personal Care, United States#378of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

218k

estimated visits in September

1 mo ▲ +11.8%4 mo ▲ +105.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Rituel de Fille.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Rituel de Fille holds 2.9 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 25% one star.

Trustpilotclaimed page · read 20 Oct 2026
2.9TrustScore · 4 reviews · 2 in 12 months
5 ★0%
4 ★0%
3 ★25%
2 ★50%
1 ★25%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Rituel de Fille sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Rituel de Fille sells on Shopify, 63% of its catalogue in stock. The best seller is Shipping Protection by Route, at US$0.98–US$140.38, followed by Petites Couleurs Sample Set (Select 5) and Inner Glow Crème Pigment: Intuition.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics99%
Shipping Insurance0%
Gift Cards0%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care99%
Gift Cards0%
Shipping Insurance0%

The dominant category places Rituel de Fille in its comparison group.

Prices and ratingsstore data
Average rating
4.85 / 5
Rated products
65% of the catalogue
In stock
63%
Upper price quartile
US$39.00
Currency
USD

05 · Influencers

Who talks about Rituel de Fille.

The creators who tag @ritueldefille on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @ritueldefille on Instagram, led by Taki (201k followers, 10.7% engagement).

Influencersaccounts tagging @ritueldefille · Instagram
AccountProfileFollowersEngagementTagsRelationship
TTaki@blondetaki · 🇺🇸 USBeauty cosmetics skincare Creator201k10.7%5Tagged @ritueldefille
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Rituel de Fille competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Rituel de Fille among Personal Care brands in United States. The closest is rem beauty, then CATKIN, maccosmetics.fr, RMS Beauty, 100% PURE, MERIT.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
rem beautyrembeauty.com
CATKINcatkin.com
maccosmetics.frmaccosmetics.fr
RMS Beautyrmsbeauty.com
100% PURE100percentpure.com
MERITmeritbeauty.com
Competitors Gravity finds for Rituel de Fille. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Rituel de Fille with rem beauty

07 · Company

The company behind Rituel de Fille.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Rituel de Fille is a company based in Los Angeles, United States, founded in 2014 according to LinkedIn, on a domain registered in January 2013. It employs about 14 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Los Angeles
Founded
2014, per LinkedIn
Domain registered
15 Jan 2013
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
14 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
ritueldefille.com · Shopify · USD
Catalogue
121 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Rituel de Fille

What people ask Google about Rituel de Fille.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Rituel de Fille a legit company?

According to Gravity by Benchr, Rituel de Fille is a brand based in Los Angeles, United States: its website has existed since January 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 133,407 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Rituel de Fille known for?

Rituel de Fille is a beauty brand that creates makeup and skincare products inspired by natural ingredients and magic. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 99% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Rituel de Fille expensive?

Rituel de Fille's best seller, Shipping Protection by Route, sells from US$0.98 to US$140.38 on ritueldefille.com. 63% of the catalogue is in stock. Gravity does not track prices daily: check ritueldefille.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Rituel de Fille have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Rituel de Fille advertises on Facebook and Instagram and on Google, where its offers often run. Check ritueldefille.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Rituel de Fille?

Rituel de Fille sells on its own website, ritueldefille.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Rituel de Fille?

Gravity by Benchr records a company based in Los Angeles, United States, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Rituel de Fille growing?

Yes. Gravity by Benchr estimates about 217,500 visits to ritueldefille.com in September 2026, up 12% in a month and up 105% over three months. Rituel de Fille ranks #378 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Rituel de Fille use?

Gravity by Benchr identifies ritueldefille.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Rituel de Fille spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Rituel de Fille on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Rituel de Fille ranks #378 of 33,626 by estimated traffic. Its closest competitors on the same market are rem beauty, CATKIN, maccosmetics.fr, RMS Beauty and 100% PURE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rituel de Fille.