Brand page · Clothing · Italy
Missoni: 184k visits a month, 59 active Meta ads, Gravity score 525.
Missoni — Missoni is an Italian fashion brand that creates women's and men's ready-to-wear, home decor, accessories, eyewear, fragrances and watches. In September 2026 missoni.com drew an estimated 184k visits, up 13% on the month before. It ranks #827 of 97,158 Clothing brands in Italy and holds a 1.7 Trustpilot rating over 23 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 99 peers: Clothing brands in Italy with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Missoni is an Italian fashion brand that creates women's and men's ready-to-wear, home decor, accessories, eyewear, fragrances and watches.
01 · Traffic
How much traffic Missoni gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Missoni drew an estimated 184k visits in September 2026, up 13% on the month before and down 17% over three months.
- Worldwide#56,114of 4.5m sites · Top 5%
- In United States#18,429of 1.2m sites · Top 5%
- Clothing, worldwide#5,153of 459,295 brands · Top 5%
- Clothing, United States#827of 97,158 brands · Top 1%
184k
estimated visits in September
1 mo ▲ +13.4%4 mo ▼ −16.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Missoni.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Missoni holds 1.7 out of 5 on Trustpilot over 23 reviews, 5 of them in the last twelve months: 9% of customers give five stars and 83% one star. That volume places Missoni in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Men's Clothing Store Clothing Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Missoni sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Missoni's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Missoni in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Missoni is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Missoni runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2024 (image, text, video).
Missoni dressesMissoni6 Oct 2026image
Nuovi arrivi MissoniMissoni6 Oct 2026image
Missoni collezione homeMissoni5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026MISSONI S.P.A.verified
Text ad19 Oct 2026MISSONI S.P.A.verified
Image ad19 Oct 2026MISSONI S.P.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Missoni.
The creators who tag @missoni on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @missoni on Instagram, led by Federica Zille (66k followers, 5.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFederica Zille@fedezille · 🇮🇹 IT | Pro sports athletes Creator | 66k | 5.8% | 7 | Tagged @missoni |
06 · Competitors according to Gravity
Who Missoni competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Missoni among Clothing brands in Italy. The closest is mytheresa.com, then robertocavalli.com, etro.com, Ralph Lauren, Marni Online Store, lodenfrey.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mytheresa.commytheresa.com | |||||||
| robertocavalli.comrobertocavalli.com | |||||||
| etro.cometro.com | |||||||
| Ralph Laurenralphlauren.de | |||||||
| Marni Online Storemarni.com | |||||||
| lodenfrey.comlodenfrey.com |
07 · Company
The company behind Missoni.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Missoni is a company based in Italy, founded in 1953 according to LinkedIn, on a domain registered in April 1999. It employs about 614 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 1953, per LinkedIn
- Domain registered
- 13 Apr 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 614 on LinkedIn
- Funding stage
- M and a · last deal: series unknown
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- missoni.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Missoni
What people ask Google about Missoni.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Missoni legit or a scam?
According to Gravity by Benchr, Missoni is a brand based in Italy: its website has existed since April 1999, it sells on a Salesforce_commerce store, it employs 614 people on LinkedIn, it has 1,374,149 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Missoni?
Customers rate Missoni 1.7 out of 5 on Trustpilot over 23 reviews, 5 of them in the last twelve months: 9% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Missoni known for?
Missoni is an Italian fashion brand that creates women's and men's ready-to-wear, home decor, accessories, eyewear, fragrances and watches. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Missoni discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Missoni advertises on Facebook and Instagram and on Google, where its offers often run. Check missoni.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Missoni?
Missoni sells on its own website, missoni.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Missoni?
Gravity by Benchr records a company based in Italy, founded in 1953 according to LinkedIn, on a domain registered in 1999, with 614 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Missoni growing?
Not at the moment. Gravity by Benchr estimates about 184,200 visits to missoni.com in September 2026, up 13% in a month and down 17% over three months. Missoni ranks #827 of 97,158 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Missoni use?
Gravity by Benchr identifies missoni.com as a Salesforce_commerce store. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Missoni spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Missoni on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, Missoni ranks #827 of 97,158 by estimated traffic. Its closest competitors on the same market are mytheresa.com, robertocavalli.com, etro.com, Ralph Lauren and Marni Online Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Missoni.