Brand page · Health Care · Sweden
MM Sports traffic, ads & competitors 472k visits a month, 264 active Meta ads, Gravity score 715.
MM Sports — MM Sports is a Swedish retailer of sports nutrition, supplements, gym wear, gym equipment and accessories. In September 2026 mmsports.se drew an estimated 472k visits, down 26% on the month before. It ranks #4 of 301 Health Care brands in Sweden and holds a 4.5 Trustpilot rating over 19,276 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 11 peers: Health Care brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MM Sports is a Swedish retailer of sports nutrition, supplements, gym wear, gym equipment and accessories.
01 · Traffic
MM Sports website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MM Sports drew an estimated 472k visits in September 2026, down 26% on the month before and up 3% over three months.
- Worldwide#25,989of 4.5m sites · Top 1%
- In Sweden#192of 27.3k sites · Top 1%
- Health Care, worldwide#417of 105,715 brands · Top 1%
- Health Care, Sweden#4of 301 brands · Top 5%
472k
estimated visits in September
1 mo ▼ −25.6%4 mo ▲ +3.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
MM Sports reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MM Sports holds 4.5 out of 5 on Trustpilot over 19,276 reviews, 1,936 of them in the last twelve months: 80% of customers give five stars and 6% one star. That volume places MM Sports in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Fitness and Nutrition Service Activewear Store Fitness Equipment Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
MM Sports best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read MM Sports's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places MM Sports in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
MM Sports ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MM Sports runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (text, video).
Kreatin til 169 krMM Sports13 Oct 2026image
Tuntuuko pirtelö liian raskaalta?MM Sports13 Oct 2026video
Kreatin til 169 krMM Sports13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MM Sports ABverified
Text ad21 Oct 2026MM Sports ABverified
Text ad21 Oct 2026MM Sports ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
MM Sports influencers
The creators who tag @mmsports on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mmsports on Instagram, led by HANNA BERGEN (13k followers, 2.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHANNA BERGEN@hannabergenn · 🇸🇪 SE | Fashion style luxury Creator | 13k | 2.9% | 8 | Tagged @mmsports |
06 · Competitors according to Gravity
MM Sports competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MM Sports among Health Care brands in Sweden. The closest is myprotein.com, then Svenskt Kosttillskott, Bodybuilding.com, sportylab.no, Fitadium, Body&Fit.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| myprotein.commyprotein.com | |||||||
| Svenskt Kosttillskottsvensktkosttillskott.se | |||||||
| Bodybuilding.combodybuilding.com | |||||||
| sportylab.nosportylab.no | |||||||
| Fitadiumfitadium.com | |||||||
| Body&Fitbodyandfit.com |
07 · Company
Who is behind MM Sports?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MM Sports is a company based in Sweden, founded in 2002 according to LinkedIn. It employs about 90 people.
- Entity country
- 🇸🇪 Sweden
- Founded
- 2002, per LinkedIn
- Employees
- 90 on LinkedIn
- Own store
- mmsports.se
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MM Sports
What people ask Google about MM Sports.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MM Sports legit or a scam?
According to Gravity by Benchr, MM Sports is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 90 people on LinkedIn, it has 69,184 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about MM Sports?
Customers rate MM Sports 4.5 out of 5 on Trustpilot over 19,276 reviews, 1,936 of them in the last twelve months: 80% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MM Sports known for?
MM Sports is a Swedish retailer of sports nutrition, supplements, gym wear, gym equipment and accessories. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.
Does MM Sports have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MM Sports advertises on Facebook and Instagram and on Google, where its offers often run. Check mmsports.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind MM Sports?
Gravity by Benchr records a company based in Sweden, founded in 2002 according to LinkedIn, with 90 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MM Sports growing?
Yes. Gravity by Benchr estimates about 472,300 visits to mmsports.se in September 2026, down 26% in a month and up 3% over three months. MM Sports ranks #4 of 301 Health Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is MM Sports' ad budget?
Gravity by Benchr does not publish a spend figure for MM Sports on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Sweden?
Among Health Care brands in Sweden in the Gravity by Benchr index, MM Sports ranks #4 of 301 by estimated traffic. Its closest competitors on the same market are myprotein.com, Svenskt Kosttillskott, Bodybuilding.com, sportylab.no and Fitadium. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MM Sports.