Brand page · Toys · Denmark
MODU: 38.8k visits a month, 97 active Meta ads, Gravity score 686.
MODU — MODU is a Copenhagen-based kids' brand creating modular, life-size building toys designed for active play that develop children's motor skills from 0-6 years. In September 2026 modutoy.com drew an estimated 38.8k visits, down 19% on the month before. It ranks #388 of 9,046 Toys brands in Denmark and holds a 4.8 Trustpilot rating over 890 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Toys brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MODU is a Copenhagen-based kids' brand creating modular, life-size building toys designed for active play that develop children's motor skills from 0-6 years.
01 · Traffic
How much traffic MODU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MODU drew an estimated 38.8k visits in September 2026, down 19% on the month before and down 14% over three months.
- Worldwide#210,860of 4.5m sites · Top 5%
- In United States#66,685of 1.2m sites · Top 10%
- Toys, worldwide#2,335of 50,509 brands · Top 5%
- Toys, United States#388of 9,046 brands · Top 5%
38.8k
estimated visits in September
1 mo ▼ −18.7%4 mo ▼ −13.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MODU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MODU holds 4.8 out of 5 on Trustpilot over 890 reviews, 340 of them in the last twelve months: 86% of customers give five stars and 2% one star. That volume places MODU in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Toy Store Toy Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MODU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MODU sells on Shopify, 97% of its catalogue in stock. The best seller is Dreamer Set, at DKK 2,195.00, followed by Curiosity Set and Explorer Set.
#1Dreamer SetMODUDKK 2,195.00In stock
#2Curiosity SetMODUDKK 1,095.00In stock
#3Explorer SetMODUDKK 1,395.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MODU in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 43% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$104.14
- Currency
- DKK
04 · Ads
What MODU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MODU runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2022 (image, text, video).
Build and Balance!MODU7 Oct 2026video
Endless Play in One ToyMODU6 Oct 2026video
Life-Size Building ToysMODU4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MODU ApSverified
Text ad20 Oct 2026MODU ApSverified
Text ad20 Oct 2026MODU ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MODU.
The creators who tag @modu.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @modu.dk on Instagram, led by Olga Tadel (32k followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOlga Tadel@olgilisi · 🇵🇱 PL | Parenting family Creator | 32k | 4.2% | 3 | Tagged @modu.dk |
06 · Competitors according to Gravity
Who MODU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MODU among Toys brands in Denmark. The closest is LeLightGo, then LEGO® Store България, LEGO® Store Srbija, LEGO® Store Slovenija, LEGO® Store Hrvatska, Game of Bricks.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LeLightGolelightgo.com | |||||||
| LEGO® Store Българияbravostore.bg | |||||||
| LEGO® Store Srbijalstore.rs | |||||||
| LEGO® Store Slovenijalstore.si | |||||||
| LEGO® Store Hrvatskalstore.hr | |||||||
| Game of Bricksgameofbricks.com |
07 · Company
The company behind MODU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MODU is a company based in Nørrebro, Denmark, founded in 2018 according to LinkedIn, on a domain registered in January 2018. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Nørrebro
- Founded
- 2018, per LinkedIn
- Domain registered
- 3 Jan 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- modutoy.com · Shopify · DKK
- Catalogue
- 11 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MODU
What people ask Google about MODU.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MODU legit or a scam?
According to Gravity by Benchr, MODU is a brand based in Nørrebro, Denmark: its website has existed since January 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 154,409 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MODU reviews
Customers rate MODU 4.8 out of 5 on Trustpilot over 890 reviews, 340 of them in the last twelve months: 86% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MODU known for?
MODU is a Copenhagen-based kids' brand creating modular, life-size building toys designed for active play that develop children's motor skills from 0-6 years. Gravity by Benchr classifies it under Toys, with Building Toys making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is MODU expensive?
MODU's best seller, Dreamer Set, sells DKK 2,195.00 on modutoy.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check modutoy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
MODU promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MODU advertises on Facebook and Instagram and on Google, where its offers often run. Check modutoy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MODU?
MODU sells on its own website, modutoy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MODU?
Gravity by Benchr records a company based in Nørrebro, Denmark, founded in 2018 according to LinkedIn, on a domain registered in 2018, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MODU growing?
Not at the moment. Gravity by Benchr estimates about 38,800 visits to modutoy.com in September 2026, down 19% in a month and down 14% over three months. MODU ranks #388 of 9,046 Toys brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MODU use?
Gravity by Benchr identifies modutoy.com as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MODU's ad budget?
Gravity by Benchr does not publish a spend figure for MODU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Denmark?
Among Toys brands in Denmark in the Gravity by Benchr index, MODU ranks #388 of 9,046 by estimated traffic. Its closest competitors on the same market are LeLightGo, LEGO® Store България, LEGO® Store Srbija, LEGO® Store Slovenija and LEGO® Store Hrvatska. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MODU.